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Minor International

Hotel operator, restaurants, and lifestyle brands

Chinese Social Media Intern

Social Content CreationConfirmed live in the last 24 hours
InternshipBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

  • Strong written and verbal communication skills in Chinese and English are required.
  • Proficiency with photo-editing tools such as Canva and Lightroom.
  • A Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Ability to understand key social media trends or topics.
  • Strong proofreading and editing skills.
  • Ability to write catchy content in Chinese.
  • Ability to manage multiple projects and prioritize them.
  • A keen eye for detail.

Responsibilities

  • Create, develop, and manage content across Chinese social media platforms such as Weibo, Red (Xiaohongshu), and Douyin to maximize brand exposure.
  • Conduct content analysis and optimize performance.
  • Engage and interact with customers across Chinese social media platforms, collaborating with various teams to ensure timely responses and effective communication.
  • Support new social media channel entries by organizing processes, documentation, content plans, and related materials.
  • Work closely with internal and external teams to ensure the smooth and timely execution of social media campaigns.
  • Stay updated with social media trends in China.
  • Perform other tasks as assigned.

About the Company

Minor International

Hotel operator, restaurants, and lifestyle brands

Minor International operates across hospitality, food and beverage, and lifestyle retail. Its three units—Minor Hotels, Minor Food, and Minor Lifestyle—own, manage, or distribute hotels, restaurants (e.g., Anantara, Avani, NH Hotels, The Pizza Company, Swensen’s, Dairy Queen), and lifestyle products, with a vertically integrated approach that includes franchising. The company differentiates itself through a global footprint of 540+ properties in 50+ countries, a mix of ownership and management, and recent European expansion via the NH Hotel Group consolidation. Its goal is to become one of Asia’s leading hospitality and lifestyle conglomerates by driving international growth and expanding its premium footprint across hotels, restaurants, and brands.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bangkok, Thailand
Founded
1978

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