Guest Experience Agent

beOnd signs MoU with Aeroprime Group. Aug 17, 2026 * beOnd has signed an MOU with Aeroprime Group to explore appointing the company as its Cargo General Sales and Service Agent (Cargo GSSA) in India, supporting the airline's expansion in a key growth market. * Aeroprime's expertise in cargo management, deep knowledge of the Indian air cargo sector, and strong industry relationships will help underpin beOnd's broader strategy of building a diversified aviation ecosystem alongside its passenger operations. * Under the agreement, Aeroprime will serve as beOnd's cargo representative in India, strengthening the airline's market presence and supporting the development of its long-term cargo and commercial strategy in the country. beOnd has announced the signing of a Memorandum of Understanding (MOU) with Aeroprime Group to explore the appointment of beOnd's Cargo General Sales and Service Agent (Cargo GSSA) in India. The MOU marks a milestone in beOnd's ecosystem development strategy as the airline expands its presence in one of the world's fastest-growing aviation markets. Aeroprime brings extensive experience in cargo management for international airlines, together with deep expertise in the Indian air cargo market and well-established industry relationships. A dedicated cargo strategy complements beOnd Group's expanding passenger operations and supports its long-term objective of building a diversified platform across key international markets. "India is one of our highest-priority markets, and cargo is central to building a sustainable ecosystem within our AOCs," said Tero Taskila, Chief Executive Officer of beOnd. "In India, we've appointed Aeroprime as our partner who already knows this market inside out, so we start from a position of strength rather than learning as we go." "We are pleased to sign this Memorandum of Understanding with beOnd and begin exploring a Cargo GSSA partnership in India," said Abhishek Goyal, Executive Director & CEO of Group. "beOnd has introduced a distinctive premium proposition to the aviation market, and we look forward to working closely with the company as it develops its ecosystem and cargo strategy for India. We are confident our experience and market expertise will help support beOnd's long-term ambitions in the region." The MOU establishes Aeroprime Group as beOnd's cargo representative in India, anchoring the airline's presence as it advances its wider plans for the market.

beOnd appoints AVIAREPS as strategic commercial partner in Europe. Aug 03, 2026 * beOnd has appointed AVIAREPS as its commercial representative across Europe, expanding a partnership that began in Germany and Switzerland in 2024. * The agreement will support the airline's wider European sales strategy as it adds new services from London, Paris, Munich, Milan and Zurich. * From 16 December 2026, beOnd will also operate three weekly flights between London and Malé. beOnd, the world's first premium leisure airline, today announces the appointment of AVIAREPS as beOnd's commercial arm in Europe, connecting its expanding network with the travel trade and customers in the region. This expanded agreement builds on a successful partnership established in 2024, when AVIAREPS was appointed as beOnd's General Sales Agent (GSA) in Germany and Switzerland. As part of beOnd's continued growth, AVIAREPS will now support the airline's broader commercial strategy throughout Europe, providing sales representation and market expertise across the continent and deepening beOnd's relationships with travel trade. The appointment comes as beOnd enters its next phase of expansion and reinforces its commitment to connecting Europe with premium leisure destinations. The airline recently announced the launch of its new all-premium winter services connecting London, Paris, Munich, Milan and Zurich with The Red Sea, as well as the addition of London and Paris and to its Maldives network alongside increased frequencies from Zurich and Munich. From 16th December 2026, BeOnd will operate three weekly flights between London and Malé, departing every Wednesday, Friday, and Sunday. The route adds London to BeOnd's expanding network of source markets, supporting the airline's strategy to diversify Malé's international connectivity ahead of the peak winter season. "Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together." "Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd's unique premium leisure proposition within the European travel trade," said Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS. "We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline's continued expansion - increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world's most exciting destinations through its growing network." The strengthened partnership underscores beOnd's long-term commitment to the European market and supports the airline's strategy of connecting discerning travellers with exceptional leisure destinations through an all-premium travel experience.