Picklebet is an online betting platform that focuses on esports and sports betting as well as daily fantasy sports contests. It operates on a mobile-first app where users can place traditional bets on match outcomes for esports and sports, or join daily fantasy contests, with revenue coming from the betting margin (juice) and entry fees for fantasy contests. The product combines betting options with social features, data, analysis, and news to help users make informed decisions and to build a community around betting. It differentiates itself by targeting the esports and young adult audience (millennials and Gen Z) and by integrating content and social experiences into the betting platform, rather than just providing odds and wagers. Picklebet aims to grow the Australian market and beyond by delivering an accessible, engaging betting experience that blends gaming, sports, and community.
Company Size
51-200
Company Stage
Series A
Total Funding
$9.7M
Headquarters
Darwin, Australia
Founded
2017
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