Brandwatch provides a subscription-based platform for consumer intelligence and social media analytics that helps businesses understand audiences, monitor brands, and perform market research. The platform analyzes social and search data and turns it into dashboards and reports to inform marketing, product, and strategy decisions. Since merging with Crimson Hexagon, Brandwatch offers a broader, integrated data analytics suite across industries such as agencies, finance, media, retail, CPG, and tech. Its goal is to help organizations build data-driven cultures and make timely, evidence-based decisions from social and online data.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$64.3M
Headquarters
Brighton, United Kingdom
Founded
2007
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