RZR is a growth marketing intelligence platform that acts as a DSP to unify and optimize advertising across mobile, retargeting, and Connected TV. Its system uses a proprietary neural architecture to analyze billions of signals in real time and predicts a user’s lifetime value before bidding on an impression, aiming to optimize for ROAS and long-term retention rather than just installs. The platform differentiates itself with AI-driven LTV prediction, cross-channel integration, and a single connected performance system supported by global data centers for brands in gaming, retail, and entertainment. Its goal is to help brands scale marketing effectiveness across channels through smarter bidding and attribution, building on its relaunch from Aarki in 2024 under CEO Aman Sareen.
Company Size
51-200
Company Stage
Acquired
Total Funding
$1.7M
Headquarters
null
Founded
2010
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