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Flywheel Digital

Retail media management for brands

Technical Lead Software Engineer

Full-TimeUpdated
No salary listed
Senior
Bachelor's
Bengaluru, Karnataka, India
HybridThree days on-site per week required.
Software EngineeringBackend Engineering

About the job

Requirements
  • Demonstrable experience of at least 8+ years in Java programming
  • Strong knowledge of Java SE, Spring Boot and Hibernate
  • Messaging pattern experience (Kafka, ActiveMQ)
  • Experience with JavaScript, Angular, and HTML5
  • Strong database technology understanding including solid SQL skills
  • Knowledge of database design principles, complex joins, query optimization, index management, integrity checks, statistics and isolation levels
  • Solid experience in Automated Testing spanning unit and integration testing
  • Strong Continuous Integration skills
  • Excellent analytical and problem-solving skills
  • Strong communication and teamwork skills
  • Solid experience in code quality tools integration, version control management
  • Capability to collaborate with several other developers and mentor junior team members
  • A degree in Computer Science, or a related subject is beneficial
Responsibilities
  • Design and develop large scale event driven architectures
  • Contribute and deliver to the CI/CD pipeline with a DevOps mindset
  • Work alongside the Product team to define requirements and acceptance criteria
  • Work with Quality Engineers to define the testing approach
  • Contribute to the definition of NFRs comprising performance, security and maintainability
  • Assist in the technical roadmap planning to ensure we can deliver features alongside addressing technical debt and associated workstreams
  • Design and implement key metrics that demonstrate incremental improvement to the team output
  • Have a strong focus on iterative software development, adding incremental value to the product
Desired Qualifications
  • A degree in Computer Science, or a related subject is beneficial

About the company

F

Flywheel Digital

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Website

Flywheel Digital, now Ascential Digital Commerce, helps large brands grow online sales by managing their digital advertising and marketplace operations on platforms like Amazon and Walmart. It delivers retail media management and e-commerce optimization as hands-on, data-driven services that plan, execute, and fine-tune campaigns while improving product listings and marketplace workflows. The company differentiates itself by serving enterprise brands with end-to-end expertise in retail media and by joining forces with broader advertising networks through acquisitions by Ascential and Omnicom. Its goal is to scale brands’ presence and performance in digital marketplaces through scalable, analytics-backed retail media and e-commerce operations.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$895M

Headquarters

Seattle, WA

Founded

2014

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What believers are saying

  • June 2026 Authentic partnership gives Flywheel access to 50-plus brands and global marketplace expansion.
  • Flywheel's GEO pilot delivered 56% portfolio growth and 80% higher clicks and traffic.
  • August 2026 Walmart Connect finalist status validates Flywheel's full-funnel activation capabilities.

What critics are saying

  • Omnicom's May 2026 reorganization pushed Duncan Painter out and shuffled Flywheel leadership again.
  • Walmart Connect's 2026 partner finalists included Pacvue, Skai, Profitero+, and Flywheel's rivals.
  • AI-native retailer tools can commoditize Flywheel's optimization work, shrinking agency relevance by 2027.

What makes Flywheel Digital unique

  • Flywheel combines retail media, content optimization, and measurement across Amazon, Walmart, and Target.
  • Omnicom moved Flywheel under Omnicom Media in May 2026, tightening data and buying integration.
  • Flywheel manages over $10 billion across 400-plus marketplaces with 1,900 commerce specialists.

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Benefits

  • Unlimited Paid Time Off
  • Parental Leave
  • Professional Development Budget
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

5%

1 year growth

46%

2 year growth

46%
MarTech360
Oct 16th, 2026
Flywheel promotes Calvin Grover to Director, Commerce.

Flywheel promotes Calvin Grover to Director, Commerce. Flywheel has promoted Calvin Grover to Director, Commerce, marking a new step in his career in commerce and digital marketing. The appointment comes as brands and retailers continue to adapt to changes in online shopping, digital advertising, and retail media. Commerce has become an increasingly connected discipline, bringing together product visibility, consumer insights, media investment, and sales performance across digital marketplaces and retail channels. As Director, Commerce, Grover will move into a leadership role within an area that requires coordination between commerce strategy, retail media, and business performance. While the specific scope of his responsibilities has not been independently confirmed, director-level roles in commerce typically involve guiding client strategies, coordinating cross-functional teams, and helping brands improve their performance across digital retail environments. Flywheel operates in the commerce marketing space, helping brands manage and optimize their presence across digital retail channels. Its work reflects the growing importance of connecting commerce operations with advertising and analytics to understand how marketing investments influence product discovery and sales. The broader industry is seeing increased attention on retail media networks, marketplace advertising, and the use of data to improve campaign targeting. As retailers expand their advertising offerings, brands are working to understand how these channels fit into wider marketing strategies and how to measure their contribution to business results. This shift has increased the need for commerce leaders who can connect marketing activity with commercial outcomes. Beyond driving online visibility, brands must consider product availability, conversion rates, media efficiency, and the overall customer shopping experience. Grover's promotion highlights the continued importance of commerce expertise as businesses navigate an evolving digital retail landscape. Leadership in this area increasingly requires an understanding of both marketing performance and the operational factors that influence sales across online channels.

PR Newswire
Jul 29th, 2026
NEW report recognizes OMNICOM MEDIA as the leading MEDIA management network by billings and industry share.

NEW report recognizes OMNICOM MEDIA as the leading MEDIA management network by billings and industry share. Jul 29, 2026, 09:00 ET OMD Tops the Agency Ranking with $35.1 Billion in Billings and 10% Share NEW YORK, July 29, 2026 /PRNewswire/ - A new report from the Research Company Evaluating the Media Industry (RECMA) reinforces Omnicom Media's leadership position following the integration of Omnicom and IPG's media operations in November 2025. According to the recently published RECMA 2025 Overall Activity Volume (OAV) report, the Omnicom Media - an Omnicom (NYSE: OMC) Connected Capability - is now the largest global media management network, with $107.3 billion in billings ($20 billion + ahead of its nearest competitor), representing 30.1% of the global media agency market. The report also reveals Omnicom Media leads in overall activity volume across North America, EMEA and LATAM. Published annually, The RECMA Overall Activity Volume report ranks media organizations based on total managed activity volume across traditional and non-traditional media investments (which includes online paid media and fee-based activity on digital, data & analytics, content, marketing, and sponsorships) in 54 countries, providing one of the industry's most comprehensive assessments of global media market scale and competitive position. A Historic Event Describing the combination of Omnicom and IPG as a "historic event" that has reshaped the global media agency landscape, RECMA looks beyond scale alone in offering proof points for Omnicom Media's leadership, highlighting the enhanced capabilities of the AI-enable Omni Intelligence Platform through the integration of Acxiom's identity and data assets and Flywheel's commerce expertise. Together, these capabilities enable clients to connect planning, activation, measurement, and optimization across channels while benefiting from the scale, intelligence, and specialist expertise of the industry's largest media organization. Commenting on the report, Omnicom Media CEO Florian Adamski said, "Scale matters only to the extent that it creates better outcomes for our clients. Beyond billings, our leadership position reflects the investments we've made in bringing together the industry's strongest talent, technology, data and commerce capabilities into a single connected organization that can translate unprecedented scale into disproportionate growth for the world's leading brands - helping them make smarter decisions, move faster and unlock opportunities others can't." OMD Again Tops the Agency Ranking The report also reaffirmed the strength of Omnicom Media's agency portfolio, with OMD retaining its position as the world's largest individual media network with $35.1 billion in activity volume and a 9.9% global market share. OMD also secured the #1 ranking across North America and EMEA, as well as in the top five European advertising markets (UK, Germany, France, Spain, and Italy), the Nordics and Central & Eastern Europe. RECMA also highlighted the continued momentum of PHD, which delivered strong growth and gained share in both APAC and LATAM; while Hearts & Science has increased its billings by +27% over the three-year period covered in the report, making it one of the fastest growing brands among the 16 global agency networks included in the ranking - momentum that will be an asset to the new enterprise that will launch next month when Hearts & Science and Omnicom Media agency Mediahub come together to create a new agency brand. The RECMA report arrives as Omnicom Media also leads all Big Five global media management groups in new business performance, with more than $3 billion in year-to-date billings awarded from major wins and retentions including Adidas, Delta Air Lines, Dyson, IBM, Subway and Uber - a performance that further underscores how the new network's unique advantages in scale, data &technology, identity, commerce, and talent are translating into sustained client confidence and marketplace growth. ABOUT OMNICOM MEDIA Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit omnicommedia.com SOURCE Omnicom Media Group

Research Live
Jul 3rd, 2026
NIQ acquires insight business in China and southeast Asia.

NIQ acquires insight business in China and southeast Asia. US - Consumer intelligence company NielsenIQ (NIQ) has completed the acquisition of Flywheel's ecommerce data and insights business in China and southeast Asia. The business operates under the YiMian brand in China and provides ecommerce, social commerce and digital shelf tools, and will expand NIQ's presence in the region. The acquisition will also support NIQ's work in consumer behaviour across retail, ecommerce, social commerce and digital environments, as well as expanding access to digital commerce signals to support the development of advanced analytics and AI tools. Advertisement NIQ said it hoped the acquisition would help provide clients with a better view of pricing, assortment, availability, content quality and competitive positioning, with a key benefit of the acquisition being the introduction of digital shelf capabilities in China. Rachel White, Asia-Pacific regional president at NIQ, said: "Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and southeast Asia, along with a talented team that complements NIQ's global scale. Advertisement "With the transaction now complete, we are excited to move forward together and help clients navigate today's increasingly complex digital commerce landscape with richer insights and stronger decision support." Will Lv, general manager at Flywheel, said: "Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients. "Our expertise in digital commerce intelligence across China and southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth."

wallstreet:online AG
Jul 1st, 2026
NIQ completes acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business, expanding digital commerce intelligence capabilities.

NIQ completes acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business, expanding digital commerce intelligence capabilities. Foto: peopleimages - stock.adobe.com NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian ("一面") brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ's capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments - advancing NIQ's mission to deliver The Full View, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ's data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions. By bringing together NIQ's global intelligence, analytics, and retail measurement capabilities with the acquired business' rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster, more informed commercial decisions. A key benefit of the acquisition is the introduction of Digital Shelf capabilities in China, enabling NIQ to deliver more consistent and comprehensive eCommerce insights across global and regional markets. "Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ's global scale," said Rachel White, APAC Regional President of NIQ. "With the transaction now complete, we are excited to move forward together and help clients navigate today's increasingly complex digital commerce landscape with richer insights and stronger decision support." "Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients," said Will Lv, General Manager, Flywheel. "Our expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth." The acquired business supports more than 100 global and regional clients across China and Southeast Asia, reflecting its strong market position and trusted client relationships. NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View - helping brands and retailers understand what consumers buy, why they buy it, and what to do next. About YIMIAN YIMIAN is a leading AI-powered commerce intelligence company that transforms digital commerce data into actionable business insights. Leveraging advanced AI and large-scale data from e-commerce and social media platforms, we help brands make informed decisions across strategy, innovation, marketing, sales, and digital commerce operations. Trusted by leading companies in personal care, beauty, food and beverage, automotive, household products, consumer electronics, healthcare, and pet care, YIMIAN provides real-time market intelligence, consumer insights, competitive benchmarking, and performance tracking to accelerate growth in dynamic local markets. The NIQ Global Intelligence Stock at the time of publication of the news with a raise of 0,00 % to 8,20 EUR on Tradegate stock exchange (01. Juli 2026, 11:57 Uhr). Business Wire (engl.) Autor folgen Verfasst von Letzte Änderung01.07.2026, 13:00 Im Artikel enthaltene Werte

PR Newswire
Jun 23rd, 2026
Flywheel launches GEO capability to optimise brand visibility in AI-powered commerce recommendations

Flywheel, part of Omnicom's integrated media offering, has launched a Generative Engine Optimisation capability to help brands earn recommendations in AI-powered commerce experiences across retailers including Amazon, Walmart and Target. The solution uses reverse engineering to reveal how AI systems evaluate product content, moving beyond traditional search engine optimisation. It audits product detail page content, identifies gaps and optimises descriptions with conversational language aligned to consumer intent and AI recommendation models. A recent pilot for a beauty brand demonstrated 56% portfolio growth and an 80% increase in clicks and website traffic. The capability addresses how AI systems prioritise contextual relevance over traditional search ranking factors. The launch adds to Omnicom's global portfolio of GEO solutions spanning commerce, media and public relations.

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