Generac

Home and industrial backup power systems

Market Development Manager

Field SalesConfirmed live in the last 24 hours

Full-timeNo salary listed

About the Job

Requirements

A Bachelor's Degree in Business, Marketing, or Engineering, or equivalent experience.
Four years of solar industry experience.
Ability to travel 30–60% of the time.

Responsibilities

Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
Plan and implement sales strategies to maximize share and margin, and differentiate Generac products in competitive sales environments.
Expand the customer base by identifying new partners and developing new customer opportunities.
Build and maintain a robust pipeline of new key account opportunities, with 80% of the role focused on new account development and 20% on account management.
Build strong relationships with established key accounts and internal support teams to foster long-term business growth.
Maintain accurate sales records, customer relationship management entries, and activity updates to support forecasting and performance tracking.
Collaborate with sales and business leadership to develop and execute business plans aligned with key account growth initiatives.
Provide market feedback and competitive intelligence to sales and business leadership.
Maintain consistent follow-up on opportunities to drive timely and effective closes.
Communicate with sales team members to ensure a coordinated approach to account acquisition and support.

Desired Qualifications

Experience in residential energy storage.
Experience in business-to-business sales.
Experience selling to C-suite executives and key decision-makers at large corporations.
Working knowledge of the two-step distribution model.
Experience working with request-for-proposal purchasing processes, including navigating from bid to award to an effective close.
Experience identifying leading market indicators and major prospects through third-party tools such as OHM Analytics and Wood Mackenzie.

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Market Development Manager(MDM)is responsible forincreasing market share and brand preference of Generac’s residential ecosystemsolutionwithin thespecifiedterritory. This roleactively prospectsnew business opportunities and convertssolarand generatorinstallers into Generac customerswho resell Generac’sPWRmicrosolar andPWRcell2energystorage solutions, as well as other Generac ecosystemproducts (includinghome standby generatorsandecobeesmart thermostats).

In this role, the MDM develops and executesstrategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to supportend-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers

Plan and implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments

Expandthecustomer base byidentifyingnew partners and developing new customer opportunities

Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management

Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth

Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking

Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives

Provide market feedback and competitive intelligence tosales and business leadership

Maintainconsistent follow-up on opportunities to drivetimelyand effective closes

Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support

Minimum Qualifications:

Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time

Preferred Qualifications:

Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

About the Company

Generac

Home and industrial backup power systems

Generac Power Systems provides backup power solutions for homes and businesses, offering home standby generators, portable generators, clean energy options, and related equipment along with remote monitoring and maintenance services. Its products work by automatically supplying electricity during outages and can be monitored remotely, with services to keep systems running. The company differentiates itself through a wide dealer network, direct and partner sales, and a broad lineup that covers residential, commercial, and industrial needs, including sustainability-focused options. Its goal is to ensure reliable power availability across diverse sectors by making backup and clean energy solutions accessible, scalable, and easy to monitor.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Waukesha, WI
Founded: 1959

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