AI Production Designer

ROLE OVERVIEW
The AI Production Designer is a creative, technically skilled, and results-oriented design professional responsible for turning approved concepts and licensed brand assets into accurate, production-ready work at scale across digital and physical products, ecommerce, marketing, and other fan-facing channels. This designer combines advanced Photoshop craft with production discipline and practical fluency using AI-assisted tools, maintaining brand and league integrity while using smart workflows, automation, and AI to increase speed, consistency, and quality. The AI Production Designer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Collaborate with in-house design, merchandising, product development, marketing, licensing, and production teams to align creative direction with business and brand requirements.

• Share ideas and production recommendations clearly with creative and cross-functional partners, and partner with vendors and internal stakeholders to maintain consistent execution across products, formats, and licensed properties.

• Document templates, production standards, prompting approaches, automation methods, and repeatable workflows so the team can scale output reliably.

Fan & Customer Impact (Obsessed with Fans)

• Translate fan insights, sports culture, licensed identities, and campaign direction into relevant visual executions.

• Protect the integrity of team, league, partner, and Fanatics Commerce brand standards across every asset.

• Adapt designs across products, channels, sizes, colorways, localizations, and platform specifications without losing visual quality.

• Perform detailed quality reviews so fans receive accurate, polished, and consistent creative.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Use generative image, video, and language models to explore concepts, develop assets, solve production problems, and accelerate delivery.

• Identify repetitive production tasks that can be improved through Photoshop actions, scripts, plugins, templates, or other automation, and test new tools and production methods critically before introducing them to the team.

• Build scalable templates, component libraries, production callouts, and asset systems that support high-volume work.

Ownership & Execution (Determined & Relentless Mindset)

• Own production work from brief intake through final delivery while balancing multiple projects and tight deadlines, using Photoshop and Illustrator to composite, retouch, color-correct, manipulate artwork, refine typography, and prepare final files.

• Apply non-destructive techniques using Smart Objects, masks, paths, adjustment layers, linked assets, and reusable actions, and maintain disciplined file organization, naming conventions, version histories, and asset libraries.

• Prepare clear production specifications covering dimensions, placement, typography, colors, materials, and other attributes needed for accurate execution.

• Identify and resolve visual, technical, brand, accessibility, and licensing issues before assets are released.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• Advanced proficiency with generative image tooling and processes including prompt design, batch generation, image refinement, and node-based workflows such as ComfyUI.

• Four or more years of professional experience in production design, production art, graphic design, or creative production.

• Advanced proficiency in Adobe Photoshop and Illustrator, including compositing, retouching, color correction, masking, paths, actions, Smart Objects, and non-destructive editing; working knowledge of InDesign and Figma preferred.

• Demonstrated experience preparing accurate production-ready files for digital, print, apparel, or product applications, with strong command of file formats, resolution, color spaces, print requirements, digital specifications, and platform delivery standards.

• Strong command of typography, layout, composition, visual hierarchy, color theory, and color matching, with experience working within licensed brand standards or across multiple partner identities.

• Experience creating and managing templates, large asset libraries, and multiple versions or colorways, with excellent organizational, project management, communication, and problem-solving skills.

• Ability to work independently and cross-functionally in a fast-paced production environment; experience with licensed sports, apparel graphics, ecommerce, or consumer products preferred.

Education:
Bachelor's degree in graphic design, visual communication, fine arts, or a related field, or an equivalent combination of education, training, and professional experience.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Irvine, CA or Seattle WA, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday.