Wheel Pros

Designs, markets, and distributes branded wheels

Territory Sales Representative

Field SalesConfirmed live in the last 24 hours

Full-timeRiverside, MO, USA$90k - $100k /yr

About the Job

Requirements

At least 2 years of B2B sales experience; field or territory sales experience is strongly preferred.
A proven track record of meeting or exceeding sales goals.
Consultative selling skills, including discovery, objection handling, and closing.
Business acumen in basic pricing and gross profit concepts, customer segmentation, and pipeline management.
Proficiency with customer relationship management (CRM) tools and Microsoft Office or Google Workspace.
A valid driver's license and ability to travel routinely within the territory.
Experience in automotive aftermarket, distribution, wheels and accessories, lighting, or adjacent industries.
Experience managing a defined book of business and growing strategic accounts.
Familiarity with data-driven selling tools, including sales analytics and ordering trends.

Responsibilities

Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.
Drive assigned account sales by uncovering opportunities, expanding product adoption, and increasing share of wallet.
Identify and convert upsell and cross-sell opportunities during customer visits and calls.
Detect churn risk and sales declines using data and ordering insights; build action plans to recover and retain revenue.
Prospect and develop new business within the territory, including reactivation of dormant accounts.
Conduct regular in-person and virtual customer meetings to strengthen relationships and drive execution.
Coordinate with Inside Sales for quotes, order processing, follow-up, and issue resolution.
Follow up on commitments and action items to close deals and prevent lost sales.
Maintain accurate activity, pipeline, and account plans in CRM; use CRM to drive consistency and growth.
Segment accounts and prioritize time using an Ideal Customer Profile (ICP) and account tiering, such as Strategic, Key, and Long Tail.
Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.
Provide field feedback on competitive activity, pricing pressure, product gaps, and customer trends.
Meet performance expectations for field activity and customer engagement, including visit cadence, proactive outreach, and follow-up.
Deliver sales results measured by revenue growth, gross profit contribution, and account retention or reactivation.
Maintain execution quality measured by CRM accuracy, action-item closure rate, and speed of issue resolution.
Maintain territory health through pipeline development, new account wins, and churn prevention.

About Us:

A division of Hoonigan, Wheel Pros serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary:

The Territory Sales Representative is responsible for driving profitable sales growth within an assigned geographic territory by managing and expanding relationships with key accounts, identifying new revenue opportunities, and executing strategic customer visit plans. This role focuses on upselling/cross-selling, proactive account management, CRM discipline, and tight collaboration with Inside Sales to ensure seamless order processing and customer experience.

Responsibilities:

Territory & Account Growth

Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.
Drive assigned account sales by uncovering opportunities, expanding product adoption, and increasing share of wallet.
Identify and convert upsell and cross-sell opportunities during customer visits and calls.
Detect churn risk and sales declines using data/ordering insights; build action plans to recover and retain revenue.
Prospect and develop new business within the territory, including reactivation of dormant accounts.

Customer Engagement & Service

Conduct regular in-person and virtual customer meetings to strengthen relationships and drive execution.
Coordinate with Inside Sales for quotes, order processing, follow-up, and issue resolution.
Follow up on commitments and action items to close deals and prevent lost sales.

Sales Process, Tools & Reporting

Maintain accurate activity, pipeline, and account plans in CRM; use CRM to drive consistency and growth.
Segment accounts and prioritize time using an Ideal Customer Profile (ICP) and account tiering (e.g., Strategic/Key/Long Tail).

Cross-Functional Partnership

Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.
Provide field feedback on competitive activity, pricing pressure, product gaps, and customer trends.

Performance Expectations & KPIs

Field activity and customer engagement (visit cadence, proactive outreach, follow-up).
Sales results (revenue growth, gross profit contribution, account retention/reactivation).
Execution quality (CRM accuracy, action-item closure rate, speed of issue resolution).
Territory health (pipeline, new account wins, churn prevention).

Qualifications:

2+ years of B2B sales experience (field/territory sales strongly preferred).
Proven track record of meeting or exceeding sales goals.
Consultative selling skills (discovery, objection handling, closing).
Business acumen: basic pricing/gross profit concepts, customer segmentation, and pipeline management.
Proficiency with CRM tools and Microsoft Office/Google Workspace.
Valid driver’s license and ability to travel routinely within the territory.
Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or adjacent industries.
Experience managing a defined book of business and growing strategic accounts.
Familiarity with data-driven selling tools (sales analytics, ordering trends).

Key Competencies:

Customer-first mindset; relationship builder
High ownership and follow-through
Clear communication and presentation skills
Analytical, opportunity-spotting approach
Strong territory planning and time management
Collaborative partner across teams

Starting Annual Salary Range:

$90,000—$100,000 USD

Disclaimer:

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.

Starting Annual Salary Range: 90000 - 100000 USD

About the Company

Wheel Pros

Designs, markets, and distributes branded wheels

Wheel Pros designs, markets, and distributes branded wheels, tires, and automotive accessories for the aftermarket through a global dealer network and an expanding online store. It operates its own U.S. manufacturing facilities and builds a large portfolio of proprietary brands alongside many acquired brands, distributing products through its own channels and partners. The company differentiates itself with a vertically integrated, end-to-end platform that combines manufacturing, a broad brand lineup, a dense distribution network, and rapid delivery, enhanced by strategic acquisitions and collaborations like Hoonigan and TAP. Its goal is to become a leading global supplier of wheels and automotive accessories by owning design, production, and distribution, expanding its brands, and growing its omnichannel reach.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Cerritos, CA
Founded: 1995

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