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Kyra

Tech-driven influencer marketing for Gen-Z brands

Freelance Campaign Manager - Beauty

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listed

About the Job

Requirements

  • Have at least 3 years of experience in influencer marketing, talent management, or campaign management.
  • Have proven experience managing influencer campaigns end to end.
  • Have experience working with Beauty or Fragrance brands, ideally with enterprise clients.
  • Have a strong understanding of US beauty trends, creator culture, and audiences.
  • Have hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
  • Have confident creator negotiation and contracting skills, including usage rights.
  • Have strong commercial awareness and experience managing campaign budgets and performance.
  • Have experience working in an agency, fast-growing business, or similarly fast-paced environment.
  • Be available Monday to Friday, 9am–6pm Eastern Time, regardless of location.
  • Be able to work independently and get up to speed quickly.

Responsibilities

  • Own the day-to-day delivery of influencer campaigns, from planning through to reporting.
  • Lead creator discovery, casting, outreach, negotiation, and contracting.
  • Manage campaign timelines, budgets, deliverables, and performance.
  • Keep clients informed of progress, results, and changes.
  • Work closely with the Campaign Lead, with strategic client conversations supported by a Director.
  • Collaborate with Client Solutions, Strategy, and wider campaign teams.
  • Deliver against agreed CPV, CPM, reach, and engagement targets.
  • Track performance and adjust budgets or creator selections to stay on target.
  • Negotiate competitive creator rates while maintaining strong relationships.
  • Identify changes to scope, including additional content or usage rights, and agree costs upfront.
  • Build culturally relevant casting lists that go beyond the obvious creators.
  • Translate client briefs into targeted creator searches.
  • Develop clear creator briefs that minimize revisions.
  • Review content to ensure it meets client expectations and quality standards.
  • Manage campaigns using influencer marketing platforms, from discovery and outreach through to reporting.
  • Deliver high-volume creator outreach while keeping communication personal.
  • Use AI to improve research, outreach, and briefing, while applying independent judgment.
  • Understand TikTok, Instagram, and YouTube analytics and use data to improve results.
  • Manage multiple deliverables, stakeholders, and shifting priorities.
  • Keep clients and internal teams informed without needing to be chased.
  • Flag risks early and come prepared with solutions.
  • Communicate performance clearly and honestly, including when results are behind target.
  • Stay calm and commercially minded when challenges arise.

Desired Qualifications

  • Experience working with Beauty or Fragrance brands, ideally with enterprise clients.

About the Company

Kyra

Tech-driven influencer marketing for Gen-Z brands

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company size
51-200
Company stage
Series A
Total funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017

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