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zooplus

Online pet food and supplies retailer

Junior Content Marketing Manager

Brand & Creative MarketingUpdated on Nov 12
Full-timeMunich, Germany€38k - €52.3k /yr

About the Job

Requirements

  • Experience in content marketing, content management, or online marketing.
  • Marketing knowledge and understanding of e-commerce processes.
  • Openness to AI-supported tools and interest in current developments in AI and GEO-ready content.
  • Confident use of content management systems.
  • Project management skills and a structured approach to work.
  • Analytical skills and data-driven decision-making; Adobe Analytics is an advantage.
  • Confident use of Microsoft PowerPoint and common presentation tools.
  • Fluent German and English.

Responsibilities

  • Brief, steer, and quality-check content on product detail pages, including coordinating implementation across international shops.
  • Use AI tools for content creation and continue learning about AI-supported content generation and GEO-ready content.
  • Support the management of central international content projects, including mailings, video projects, and social media campaigns.
  • Handle offsite assets for digital marketing activities.
  • Create and maintain templates and features for landing pages and brand shops, aligned with supplier and company requirements.
  • Ensure co-branding guidelines are followed when integrating supplier content.
  • Support the creation of presentations for marketing concepts and annual planning.

Desired Qualifications

  • Experience with Adobe Analytics.
  • Experience with offsite campaigns such as paid social and Google.

About the Company

zooplus

Online pet food and supplies retailer

Zooplus SE is an online retailer in Europe that sells pet food and supplies through a direct-to-consumer e-commerce platform. It offers about 15,000 products for various pets, including private-label brands such as Wolf of Wilderness, Smilla, and Purizon. The company uses a third-party logistics model, meaning it does not keep inventory in-house but coordinates the flow of products from suppliers to customers via fulfillment centers and delivery services. Customers place orders on Zooplus’ website and receive items through partner logistics, with a recent addition of a subscription service in Germany and Austria for automatic recurring deliveries. Zooplus operates across 30 European countries, positioning itself as a major player in online pet supplies. Its goal is to be a leading European pet-e-commerce platform by offering a wide catalog, strong supplier relationships, and scalable logistics, while expanding services like subscriptions to improve recurring sales.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Munich, Germany
Founded
1999

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