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Interbrand

Global branding consultancy shaping iconic brands

Press & PR Management

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNo salary listedIn-person

About the Job

Requirements

  • Background in public relations, communications, marketing, or a related field; experience may come from an agency, in-house, or media background.
  • Familiarity with the media landscape and social platforms, and understanding of metrics and analytics, is valuable.
  • Ability to connect visibility and positioning activities to business outcomes and identify strategic opportunities.
  • Ability to work with senior leaders and external partners and coordinate across teams.
  • Ability to manage multiple initiatives and maintain detail and follow-through.
  • Ability to report findings and suggest strategic improvements.
  • Ability to adapt written content and tone of voice for different audiences and platforms.

Responsibilities

  • Develop and implement social media strategies for senior leaders, aligned with the broader global strategy, to raise their profiles.
  • Prepare speaker discussion guides, briefing documents, and follow-up communications.
  • Create, schedule, and post original content through senior leaders' channels.
  • Manage community engagement, including comments, direct messages, and relevant interactions.
  • Ghostwrite opinion pieces and thought leadership content for senior leaders, aligned with their voices.
  • Maintain consistency in Interbrand and personal tone of voice, creative execution, and style.
  • Identify suitable speaking engagements for leaders and manage speaker logistics and briefing.
  • Collaborate on panel speaker outreach and negotiation.
  • Serve as the point of contact for the external public relations partner, managing incoming media opportunities and coordinating with internal stakeholders.
  • Manage and oversee projects and programs commissioned by the external public relations partner.
  • Track ongoing public relations and communications initiatives each week.
  • Collaborate on press releases and media kits.
  • Track and share press mentions and featured articles internally.
  • Monitor and report on press and social media activity performance.
  • Plan and maintain an ongoing content calendar that complements the wider plan.
  • Create dashboards to track ongoing public relations and communications initiatives.
  • Develop relationships with key industry contacts in public relations, events, and media.
  • Share potential leads with the growth community and collaborate on identifying new opportunities.
  • Prepare internal communications and collateral to keep employees informed and engaged.

About the Company

Interbrand

Global branding consultancy shaping iconic brands

Interbrand is a global branding consultancy that helps clients build and manage iconic brands. Its work spans brand strategy, design, and measurement, delivering frameworks and tools that brands can use day-to-day to grow their presence in a complex market. The company combines a large, collaborating team with proprietary data and resources, such as the Best Global Brands study and brandchannel, to guide client decisions and industry analysis. It also runs an Academy to accelerate learning in marketing and branding. Compared with peers, Interbrand emphasizes its long history, established methodologies, and access to global rankings and proprietary data to inform brand-building decisions. Its goal is to help brands become world-famous and sustain that status through ongoing, data-driven brand management and education.

Company size
11-50
Company stage
M&A
Total funding
Not listed
Headquarters
New York City, New York
Founded
1974

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