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SharkNinja

Designs household appliances for everyday tasks

Vice President, Media - North America

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNeedham, MA, USA$212.2k - $285k /yr

About the Job

Requirements

  • 15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally in multinational consumer brands or high-growth categories.
  • High AI competency, including understanding the landscape and building agentic operating systems that deliver agility and efficiency.
  • Proven ability to build full-funnel strategies that connect brand and performance media.
  • Deep expertise across full-funnel media, with a strong understanding of both brand and performance levers.
  • Proven experience managing multi-market media teams and leading complex, matrixed environments.
  • Strong analytical acumen with experience using analytics platforms, marketing mix modeling, demand-side platforms, and audience tools.
  • Demonstrated success managing large regional budgets and driving operational excellence at scale.
  • Executive-level communication skills with the ability to influence senior stakeholders and market general managers.

Responsibilities

  • Own end-to-end media strategy for all North America markets, ensuring alignment with global category strategies and commercial priorities.
  • Partner with Global Media leadership to adapt global frameworks for regional and market-specific needs.
  • Establish strategic direction across full-funnel paid media, including social, TV/video, digital, out-of-home, retail media, and emerging channels.
  • Build multi-market media investment models that maximize return on investment, scale efficiencies, and ensure disciplined budget governance.
  • Serve as the senior media voice in North America business reviews, quarterly planning, forecast alignment, and North America media agency leadership.
  • Directly manage local market media teams across USA Shark, USA Ninja, and Canada.
  • Ensure teams deliver against market goals, including brand growth, demand creation, revenue targets, and efficiency key performance indicators.
  • Elevate market media capabilities through leadership, training, and recruitment of top media talent.
  • Create a high-performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions.
  • Manage and mentor the North America Retail Media team and provide dotted-line leadership to Amazon Media and direct-to-consumer performance teams.
  • Serve as a strategic advisor to Marketing, Sales, integrated marketing communications, and Finance leaders, aligning commerce strategy with broader business goals.
  • Drive cross-functional operating rhythm through integrated planning, quarterly business reviews, and performance readouts.
  • Build strong partnerships with retailers, Amazon, media agencies, and platform partners.
  • Champion measurement excellence across marketing mix modeling, multi-touch attribution, path-to-purchase analytics, audience strategy, and incrementality frameworks.
  • Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations.
  • Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision-making.
  • Lead a testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.

Desired Qualifications

  • Experience in high-growth consumer brands or multi-category portfolio environments.
  • Demonstrated success driving SKU-level performance and retailer-aligned media activation.
  • Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

About the Company

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SharkNinja

Designs household appliances for everyday tasks

SharkNinja designs household appliances for consumers, combining Shark cleaning and beauty products with Ninja kitchen equipment. Shark's range includes vacuums, hair styling tools and air purifiers, while Ninja sells blenders, air fryers and coffee machines. Its engineers develop products and oversee quality testing, while outside suppliers assemble the appliances, which the company sells through retailers, distributors and its own websites. Customers use the appliances for tasks from cleaning floors and styling hair to preparing meals and making frozen desserts. Its operating roots date to 1994 in Montreal, and its global headquarters is in Needham, Massachusetts.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Needham, MA
Founded
1994

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