Motive

Field operations safety and productivity software

Lifecycle Marketing Manager - Expansion

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in USA$89k - $122kRemote

About the Job

Requirements

Four to six years of experience in email, customer relationship management, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model.
At least two years of business-to-business experience.
Proven experience owning conversion, cross-sell, expansion, or product-led growth motions and delivering against revenue and pipeline goals.
Working knowledge of digital marketing technologies, including customer relationship management systems, pixel tracking, attribution, and campaign tracking.
Working knowledge of cross-functional collaboration, especially with Sales, product marketing, and Product; stakeholder alignment; and project management, including making tradeoffs across competing priorities.
Ability to present data-driven insights and strategies to cross-functional stakeholders and leadership.
Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.
A customer-first mindset and ability to craft targeted user experiences.
High attention to detail, accuracy, and organization.
Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions, which may include product-led growth, product-qualified lead conversion, cross-sell, attach, expansion, or reactivation.
Identify and frame customer growth opportunities using customer, product, and performance insights; define journey strategy, customer experience, direction, messaging, audience, sequencing, channel roles, and success measures for assigned motions, partnering with Creative and product marketing as needed.
Lead alignment across product marketing, Product, Sales, and Legal on campaign timing, eligibility, and follow-up; resolve conflicts and make tradeoffs when needed.
Own strategy, journey requirements, performance, and optimization for prioritized product-led growth motions; partner with Campaign Operations/Marketing Operations on production and launch.
Translate approved journey strategy into clear requirements and acceptance criteria, and partner with Campaign Operations/Marketing Operations on delivery. Campaign Operations/Marketing Operations owns platform implementation, production, quality assurance, deliverability, deployment, and operational monitoring.
Define and track program success, including attach rate, trial rates, and pipeline influence, and deliver insights and recommendations to leadership and the broader team.
Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and product-qualified lead measurement.
Make day-to-day journey decisions for assigned motions and recommend tradeoffs; bring material scope, investment, or cross-portfolio conflicts to the Senior Manager through established prioritization and governance.
Test and learn across audiences, copy, offers, triggers, and measurement methodologies, while remaining accountable for results.
Own outcome interpretation and optimization priorities, partnering with Analytics on measurement and attribution and keeping measures tied to assigned motions.
Use artificial intelligence and automation to accelerate drafting, reporting, and routine tasks while remaining accountable for outcomes and measurement.

Desired Qualifications

Experience in email, customer relationship management, and/or lifecycle marketing within a buyer stage-based, integrated campaign model.
Business-to-business experience in software as a service or enterprise software.
Experience with Marketo, Salesforce, or Pendo.
Ability to stay current with the changing digital marketing landscape, including artificial intelligence and smart automation.

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions. This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle’s broader architecture, agreed priorities, and launch governance, and partners with Campaign Ops/MOps for production and technical execution.

What You'll Do:

Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions, which may include PLG, PQL conversion, cross-sell, attach, expansion, or reactivation.
Identify and frame customer growth opportunities using customer, product, and performance insights. Define the journey strategy, customer experience, direction, messaging, audience, sequencing, channel roles, and success measures for assigned motions, partnering with Creative and PMM as needed.
Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up; resolve conflicts and make tradeoffs when needed.
Own strategy, journey requirements, performance, and optimization for prioritized PLG motions; partner with Campaign Ops/MOps on production and launch.
Translate the approved journey strategy into clear requirements and acceptance criteria; partner with Campaign Ops/MOps on delivery. Campaign Ops/MOps owns platform implementation, production, QA, deliverability, deployment, and operational monitoring.
Define and track success for your programs, including attach rate, trial rates, pipeline influence, etc; deliver insights and recommendations to leadership and the broader team.
Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and PQL measurement.
Make day-to-day journey decisions for assigned motions and recommend tradeoffs. Bring material scope, investment, or cross-portfolio conflicts to the Senior Manager through established prioritization and governance.
Always be testing and learning: audiences, copy, offers, triggers, and measurement methodologies, with a growth mindset and strong ownership of results.
Own outcome interpretation and optimization priorities, partnering with Analytics on measurement and attribution, keeping measures tied to assigned motions.
Use AI and automation to accelerate drafting, reporting, and routine tasks, while remaining accountable for outcomes and measurement.

What We're Looking For:

4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model.
At least 2+ years of B2B experience; SaaS/enterprise software a plus.
Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.
Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking.
Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management; comfortable making tradeoffs across competing priorities.
Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership.
Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.
A customer-first mindset and a passion for crafting targeted, impactful user experiences.
High attention to detail, focused on accuracy, organized.
A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation.
Bachelor's degree in marketing, business, or related field.

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States

$89,000—$122,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.

Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

United States 89000 - 122000 USD

About the Company

Motive

Field operations safety and productivity software

Motive creates software and tools designed to improve safety, productivity and profitability for businesses that drive the physical economy. Its customers include more than 120,000 companies across industries such as construction, field service, agriculture, trucking and logistics, and delivery. The product line focuses on helping these businesses run more efficiently by coordinating operations and people, with an emphasis on delivering user-friendly solutions that customers love. Motive differentiates itself through its broad industry reach, a strong commitment to customer satisfaction, and a culture that supports employees in doing their best work. The company’s goal is to empower millions of physical economy businesses to operate more safely and efficiently while growing their profitability.

Company size: 5,001-10,000
Company stage: Growth Equity (Venture Capital)
Total funding: $1.9B
Headquarters: San Francisco, CA
Founded: 2013

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