Bet365 is a global online gambling company that offers sports betting, casino games, poker, and bingo to customers via its direct-to-consumer online platform. Users place bets on a wide range of sports events and can play casino games, poker rooms, and bingo online; the platform supports in-play betting, live wagering, and multilingual access. Revenue comes from the betting and gaming activities on the platform. Bet365 differentiates itself through its long-running online focus rooted in the early in-play betting strategy, its scale as one of the largest online gambling businesses, and its direct-to-consumer model that grew from a former betting-shop operation into a worldwide online service. The company aims to be a leading global provider of online betting and gaming, serving a broad international audience with a comprehensive suite of products.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Stoke-on-Trent, United Kingdom
Founded
2001
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North Carolina fines Underdog, bet365 for responsible gaming violations. Published: September 25, 2026 at 9:32 am EDT * The North Carolina State Lottery Commission levied two fines to Underdog and bet365 for sports betting responsible gaming violations * The commission fined Underdog $175,000 and bet365 $75,000 * Underdog no longer operates sports betting in the Tar Heel State The North Carolina State Lottery Commission this week levied two fines against licensed sports betting operators, one of which is no longer offering sports betting in the state. The commission fined Underdog $175,000 for failure to verify age of customers during account creation and bet365 $75,000 after the operator incorrectly pushed out promotion notifications to users who had self-excluded from North Carolina sports betting. Underdog no longer offers sports betting in the state, only prediction market contracts, but violated the responsible gaming measures before it gave up its license in December 2025. Age verification failures. According to the North Carolina State Lottery Commission, Underdog incorrectly allowed 38 online sports betting accounts to be created for customers who were under the age of 21. Of these created underage accounts, eight of the accounts were able to place bets on Underdog's online sports betting platform before the error was identified. The regulators said Underdog self-reported the error to the commission and willingly participated in the investigation. The $175,000 fine comes after Underdog has not offered online sports betting for the last nine months in the state. One of the original eight North Carolina licensed online sports betting operators during its March 2024 launch, Underdog ceased its sports betting services on Dec. 17, 2025. It continues to offer its daily fantasy sports services in North Carolina, however. The company chose to focus on Underdog Predictions and its sports event contract services instead. Underdog also gave up its Missouri online sports betting license in November 2025, just one week prior to the Show-Me State's sports betting launch on Dec. 1, 2025. bet365 pushes out notifications to self-excluded customers. Regulators also doled out a $75,000 fine to bet365 for failure to prohibit promotions being sent to users who have self-excluded from the state's sports betting program. A bet365 error allowed self-excluded customers to receive promos from the operator. Each licensed sports betting operator is required to implement protections for customers who enroll in the state's self-exclusionary program. Like Underdog, bet365 self-reported the error and participated in the regulatory investigation. It implemented solutions, which included additional employee training and an update of internal procedures, to ensure to error did not occur again in the future. Regulatory Writer and Editor Robert Linnehan covers all regulatory developments in online gambling and sports betting. He specializes in U.S. sports betting news along with casino regulation news as one of the most trusted sources in the country.
PR: Solas Compliance announces partnership with bet365. The partnership marks a significant milestone in Solas Compliance's growth within the global igaming and affiliate marketing sector 22/09/2026 Solas Compliance, the leading AI-powered marketing compliance platform for highly regulated industries, has announced a new partnership with bet365, the world's largest privately owned betting company. The partnership represents a major step forward for Solas Compliance as it continues to expand its footprint and deepen its relationships with the industry's most respected and responsible operators. Working with bet365 means supporting a business whose marketing activity and brand are recognised across the globe, while helping to ensure that activity continues to meet the highest standards of responsible marketing. Neil Dillon, CEO and founder of Solas Compliance, said: "Since my days at Flutter, bet365 has always stood out as one of the great brands, excelling in every aspect of what they do. Partnering with them now means a great deal to us at Solas Compliance. Bet365 is one of the most respected operators anywhere in the world, and working with a business of that scale and stature is a real testament to the standard of compliance support we provide. Responsible marketing is at the heart of what we do, and we're proud to partner with a company that shares that same commitment. We're looking forward to building a strong, long-term relationship together." Nathan Dale, head of marketing compliance at bet365, added: "We're delighted to be partnering with Solas Compliance. As a global business, it's essential our award-winning marketing activity meets the highest compliance standards in every market we operate in, and that responsible marketing remains central to everything we do. Solas Compliance's expertise and reputation made them a natural choice as a partner, and we look forward to working closely with their team." About Solas Compliance. Solas Compliance is an AI-powered marketing compliance platform for highly regulated industries. By embedding compliance directly into the marketing workflow, Solas identifies potential regulatory issues in seconds, enabling faster approvals, reducing compliance friction and giving marketing and compliance teams greater clarity, confidence and control. About bet365. Bet365 is a leading global betting brand. Founded in 2000, the group employs over 10,000 people and has over 120 million customers worldwide.
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Bet365 cuts 340 jobs due to regulatory and tax challenges. September 10, 2026 Bet365 announces 340 job cuts across multiple locations. Bet365, a major UK gambling operator, has revealed plans to reduce its workforce by about 340 jobs. This downsizing affects employees in several offices, including those in Stoke-on-Trent, Malta, and Gibraltar, representing nearly 3% of the company's total staff. Reasons behind the layoffs. The company cited ongoing economic pressures alongside increased regulatory scrutiny and rising tax costs as the main reasons for the job cuts. A spokesperson highlighted that the competitive trading environment has also played a role in this difficult decision. Efforts are being made to minimize the impact of these redundancies. Bet365 is offering voluntary redundancy options as a first step and is committed to supporting those affected by the layoffs. All employees impacted by this decision have been informed, and the company is taking measures to provide assistance during this transition. Broader industry trends and related closures. Alongside workforce reductions, Bet365 has confirmed plans to shut down approximately 132 retail shops across the UK. While this move was described as necessary, it also reflects wider challenges within the gambling sector. Similarly, Paddy Power has initiated a review that could result in the closure of up to 100 shops, potentially affecting up to 400 jobs. Earlier, Paddy Power had already announced the closure of 21 underperforming stores in Ireland. Regulatory and tax environment impacting the industry. The UK's Autumn Budget introduced substantial tax hikes that have significantly impacted the gaming industry. Key changes included an increase in iGaming tax from 21% to 40% and a rise in the sports betting duty from 15% to 25%. These new tax rates were implemented despite strong opposition from the gaming sector.
Britain's richest woman Denise Coates paid herself £104 million and is now cutting 340 Bet365 jobs. Bet365 will cut about 340 jobs across Stoke, Gibraltar and Malta after tax on online casinos rose from 21% to 40% under Rachel Reeves. September 9, 2026. 1:23 AM Bet365 is cutting about 340 jobs, roughly 3% of its workforce, in the first significant redundancy round at the company Denise Coates built into the largest privately owned gambling business in Britain. Up to 300 roles go at the headquarters in Stoke-on-Trent, where the company employs about 5,500 people, with a further 40 affected in Gibraltar and Malta. A spokesman said Bet365 faces a highly competitive trading environment alongside increased regulatory and tax-related costs, and is restructuring some of its locations this year. It plans a voluntary redundancy programme first and says it is exploring all avenues to reduce compulsory losses. The tax changes behind it are substantial. Chancellor Rachel Reeves raised the levy on online casinos and digital slot machines from 21% to 40%, and duty on most online sports betting is due to rise from 15% to 25% from 2027. Coates paid herself £104 million in the year to the end of March 2025, an increase of 8% on the previous year. Her family's wealth has been estimated at close to £10 billion. She built the company from a portable cabin. Coates bought the domain bet365.com in 2000 and launched the business the following year with a £15 million loan secured against her family's betting shops, having previously run the chain her father Peter Coates founded. She remains joint chief executive and the company has never listed, which is why her pay is disclosed in filings rather than set by a remuneration committee answering to outside shareholders. The wider industry has been shedding staff since the 2025 budget. The Betting and Gaming Council counts about 4,500 jobs lost across the sector since then, alongside hundreds of high street bookmakers. Entain, which owns Ladbrokes and Coral, announced 500 redundancies earlier this summer, and William Hill confirmed the closure of around 270 shops this year. There is a political history to it. Peter Coates and companies linked to Bet365 were regular donors to the Labour Party until 2015, giving a total of about £490,000, and he donated £25,000 to Keir Starmer's office in 2020. The funding lapsed during Jeremy Corbyn's leadership. The party they backed has since raised gambling taxes twice. The intelligence satisfies curiosity. The paid briefings satisfy strategy. Every Monday, Elite subscribers receive an Investor Memo breaking down the deal, the structure and the positioning behind the week's most consequential African wealth story - the kind of analysis that doesn't appear anywhere else. Twice a month, a Wealth Intelligence brief profiles a single billionaire's holdings, cash flows and expansion pipeline in detail no public source matches. Elite ($75/mo): Everything above + Investor Memos + Wealth Intelligence + Quarterly Analyst Briefings