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PandaDoc

Document automation SaaS with e-signature

Director of Product Marketing

Product MarketingUpdated on Nov 10
Full-timeRemote in USA$220k - $250k /yr

About the Job

Requirements

  • At least 10 years of marketing experience, including at least 5 years in B2B SaaS product marketing and experience leading a product marketing team.
  • A track record marketing AI-powered products to technical and non-technical buyers, with clear messaging about evolving AI capabilities.
  • Daily hands-on use of AI tools, including large language models, research tools, and content-generation tools.
  • Experience building positioning platforms that influence sales and customer purchasing decisions, and the ability to distinguish product features from customer value.
  • Data fluency, including setting measurable goals, tracking outcomes, using analytics tools, and making decisions based on relevant metrics.
  • Ability to influence product roadmaps and sales teams and build cross-functional alignment through insight and trust.
  • Ability to turn complex product information into clear, compelling, usable materials such as demos, one-pagers, and pitch decks.

Responsibilities

  • Build, manage, coach, and develop a high-performing product marketing team, setting quality standards and supporting team members' growth.
  • Define total addressable market, sharpen target markets, and develop go-to-market strategies tied to pipeline and revenue outcomes.
  • Own and continually refine company messaging and positioning, including positioning AI-powered capabilities and the agentic workflow category in the market.
  • Use AI tools across research synthesis, competitive analysis, content creation, and launch planning, and establish effective AI practices for the product marketing team.
  • Engage with customers and prospects, represent their needs in roadmap and brand decisions, and develop the product marketing team as a company-wide customer intelligence resource.
  • Partner with Product to shape roadmap decisions, provide investment perspectives, understand product capabilities, and translate them into product launches.
  • Partner with Brand Marketing to create content strategy across the buyer journey, online and offline.
  • Equip Sales and Customer Experience teams with messaging, competitive tools, and enablement materials; measure and improve win rates, sales velocity, and average contract value.
  • Provide partners and channels with materials, training, and positioning to support effective product sales.

About the Company

PandaDoc

Document automation SaaS with e-signature

PandaDoc is a cloud-based platform that helps teams create, manage, track, and e-sign business documents such as proposals, quotes, and contracts. Users start with templates and a drag-and-drop editor to generate documents, collaborate in real time, and view analytics showing when a document is opened. It binds to CRM, payment, and storage tools (like Salesforce, HubSpot, Stripe, Dropbox) to automate routing and workflows and offers legally binding e-signatures. Its goal is to streamline the entire document lifecycle for SMBs and mid-market teams, reducing cycle times and helping close deals.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$66.6M
Headquarters
San Francisco, CA
Founded
2011

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