P

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Paid Advertising Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in ColombiaNo salary listedRemote

About the Job

Requirements

  • Have 2–3 years of digital marketing experience, including 1–2 years in an agency setting.
  • Have a minimum of 2–3 years of hands-on experience with at least two paid advertising channels, such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other applicable paid advertising networks.
  • Have experience with campaign development and optimization processes, including bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimizations.
  • Be proficient in Google and Microsoft Office suites.
  • Be proficient in Google Analytics.
  • Have a strong understanding of full-funnel marketing.
  • Have strong written and verbal communication skills.
  • Have strong organizational and project management skills.
  • Be self-motivated and interested in succeeding.
  • Have interpersonal skills and confidence with client-facing presentations and communication.
  • Have the ability to learn quickly and independently.
  • Be interested in a long-lasting relationship with a growing company.

Responsibilities

  • Own and execute performance marketing campaigns through paid social and native paid media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
  • Execute campaign builds and production end to end, maintain channel redundancy, and deliver work on time.
  • Lead campaign optimizations to improve performance relative to goals.
  • Manage client budgets or advise on budget changes, and maintain accurate budget pacing.
  • Perform quality assurance to prevent errors that could negatively affect client revenue.
  • Lead proactive strategy recommendations across assigned channels and surface opportunities and risks before clients request them.
  • Maintain client testing roadmaps, manage next steps, and ensure ongoing experimentation.
  • Escalate performance risks early and distinguish normal fluctuations from account risks that require intervention.
  • Communicate client-team performance, strategy, recommendations, deliverables, and action items internally, and facilitate tactical needs with Specialists where applicable.
  • Provide weekly client progress recaps that outline performance insights and future recommendations.
  • Apply marketing and business strategy knowledge, including the marketing funnel and execution through paid social and paid media.
  • Maintain knowledge of the Power Circuit and adapt to current product processes.
  • Use Power Digital's Nova ecosystem as relevant to the role.
  • Navigate roadblocks and adapt strategy to changing conditions to achieve desired results.
  • Own performance reporting and strategy communication.
  • Use data to explain results to clients and stakeholders and provide clear next steps.
  • Employ AI technologies to enhance and optimize business processes.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

Recently Posted Jobs

Explore more opportunities at Power Digital

See more jobs