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Kayzen

In-house programmatic buying for mobile ads

Growth Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 1–3 years of experience in programmatic ad buying, ad operations, or adjacent adtech is required.
  • Familiarity with mobile measurement partners and attribution concepts is required; hands-on experience is preferred.
  • SQL ability or a demonstrated willingness to learn quickly is required.
  • Curiosity about artificial intelligence and automation, including readiness to use large language models in daily workflows, is required.
  • A solution-oriented approach and bias toward action are required.
  • Clear communication and comfort asking questions and collaborating across teams are required.

Responsibilities

  • Manage day-to-day campaign optimization across a set of advertisers and monitor and meet key performance indicator targets, including cost per acquisition, return on ad spend, and retention, with guidance from senior growth analysts.
  • Execute supply-side and audience optimization tactics, including publisher management, bid adjustments, and dayparting across banner, video, native, and connected TV ad formats.
  • Run A/B tests on bids, budgets, creatives, and geographies as part of testing roadmaps, document results, and contribute learnings to the Trading Playbook.
  • Monitor pacing and daily budget allocation, proactively flagging risks and under-delivery.
  • Develop a working understanding of mobile attribution, including postback flows, attribution windows, mobile measurement partner integrations, and how attribution models affect campaign measurement and optimization.
  • Use SQL to retrieve and analyze campaign data from internal databases, developing familiarity with joins, common table expressions, and window functions.
  • Use large language models such as GPT and Claude for recurring analyses, data briefs, and performance diagnostics.
  • Support the creation and maintenance of dashboards and reporting tools used by the trading team.
  • Develop analytical judgment by investigating performance drivers and using SQL, artificial intelligence, and business intelligence tools to find answers.
  • Work with customer success managers to understand client goals and communicate campaign status clearly.
  • Support quarterly business review preparation and client-facing deliverables alongside senior growth analysts.
  • Collaborate with Product Support to troubleshoot delivery issues and with Supply on inventory quality questions.

Desired Qualifications

  • Hands-on experience with mobile measurement partners such as AppsFlyer, Adjust, or Singular.
  • Exposure to Python, connected TV/over-the-top technologies, or mobile in-app demand-side platforms.

About the Company

Kayzen

In-house programmatic buying for mobile ads

Kayzen.io provides enterprise software for app developers and their partners to run in-house programmatic buying for mobile user acquisition and retargeting. The platform connects with major Mobile Measurement Partners (MMPs) and operates in real-time with a privacy-centric approach, allowing clients to optimize metrics like CPI, CPA, and ROAS. It is modular and SaaS-based, letting customers deploy their own algorithms, bring their own data, and integrate via APIs, while reducing reliance on intermediaries and cutting retargeting spend. The pricing is tiered with quick setup and no setup fees or QPS limits. Kayzen aims to scale advertising reach to up to 2 billion devices a day and provides tools such as a reach estimator and inventory discovery. Its goal is to give clients direct control over their mobile advertising strategy and achieve better efficiency at scale.

Company size
51-200
Company stage
Seed
Total funding
$4M
Headquarters
Berlin, Germany
Founded
2018

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