Go Auto

Go Auto

Operates extensive Canadian–US automotive dealership network

General Manager - Toyota of Hollywood

Full-TimePosted on 9/29/2026Deadline 9/29/27
$500k - $1M/yr

+ Commission

Expert
Los Angeles, CA, USA
In Person

About the job

Requirements
  • Current or recent General Manager, General Sales Manager, or Dealer Principal experience.
  • Proven success leading a high-performing automotive dealership.
  • Strong understanding of dealership financials and operational performance.
  • Demonstrated ability to grow sales and profitability.
  • Strong fixed operations knowledge.
  • A track record of hiring, developing, and retaining great leaders.
  • Strong business and financial acumen.
  • Ability to create accountability and deliver results.
  • Ability to operate with integrity, urgency, and a high level of ownership.
Responsibilities
  • Lead the overall performance and operations of Toyota of Hollywood.
  • Drive new and used vehicle sales, fixed operations, profitability, and operational excellence.
  • Build, coach, and develop a high-performing leadership team.
  • Establish clear expectations and create a strong culture of accountability.
  • Deliver an exceptional customer experience across every department.
  • Develop and execute business plans that produce strong financial results.
  • Identify opportunities to improve processes, productivity, market share, and profitability.
  • Recruit and retain great people.
  • Partner with Go Auto leadership while taking full ownership of dealership results.

About the company

Go Auto operates a large network of automotive dealerships across Canada and the United States, with 70 stores and 28 new-vehicle brands. It provides an end-to-end automotive ecosystem through its own groups such as Go RV, Go Insurance, and Yes Plan Auto Finance, covering purchase, financing, insurance, service, and repairs, with over 15,000 new and used vehicles on GoAuto.ca. Customers receive perks including no extra fees, free service loaners, a $500 referral program, 7-day-a-week service, and 10% off parts and service via the Go Auto App. The company differentiates itself by its wide brand mix, strong customer benefits, accessible service, and community philanthropy, aiming to lead in customer satisfaction and expand its reach and impact.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 Toyota of Hollywood added Go Auto's eighth U.S. dealership and third California store.
  • May 2026 Mercedes-Benz South Calgary expanded luxury mix and lifted Go Auto's brand count to 32.
  • Go Auto keeps buying trophy assets in major markets, signaling continued dealer consolidation momentum.

What critics are saying

  • Trustpilot and BBB complaints in 2026 show unresolved consumer friction and reputational drag.
  • Rapid expansion from 73 to 70 dealerships within months strains integration, systems, and management.
  • If Toyota or Mercedes inventory tightens in 2026, Go Auto's premium growth stalls immediately.

What makes Go Auto unique

  • Go Auto spans 70 North American dealerships and 32 brands, exceptional for a regional group.
  • Toyota of Hollywood gives Go Auto California scale and Toyota heritage dating to 1957.
  • The group pairs acquisition discipline with community philanthropy, donating over $27 million locally.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Employee Investment Program

Training Programs

Company News

CBT News
Sep 21st, 2026
Go Auto acquires Toyota of Hollywood from Sullivan Automotive Group.

Go Auto acquires Toyota of Hollywood from Sullivan Automotive Group. Go Auto acquired Toyota of Hollywood in Los Angeles from Sullivan Automotive Group in September 2026, adding a Toyota franchise to its growing U.S. dealership portfolio. The store will continue operating under the Toyota of Hollywood name. Ozog Consulting Group advised Sullivan Automotive Group in the transaction. Deal details: Seller: Sullivan Automotive Group Buyer: Go Auto Transaction Date:September 2026 Rebranded Dealerships: * Toyota of Hollywood | No change Advisor/Facilitator: Ozog Consulting Group (Sell-side advisor)

AIJourn
Sep 1st, 2026
Go Auto acquires Toyota of Hollywood, adding historic first U.S. Toyota dealership to California portfolio.

Go Auto acquires Toyota of Hollywood, adding historic first U.S. Toyota dealership to California portfolio. LOS ANGELES, Sept. 1, 2026 /CNW/ - Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California. Founded in 1957 as the first Toyota dealership in the North America, Toyota of Hollywood holds a unique place in the brand's history. The acquisition brings Go Auto's U.S. network to 8 dealerships, including 3 in California, further strengthening the company's growing U.S. footprint. "Toyota of Hollywood is a special addition to Go Auto, with a legacy that reaches back to the very beginning of Toyota's story in the United States," said Phil Abram, President of Go Auto. "We're proud to grow our relationship with Toyota and honoured to be part of the next chapter for this iconic dealership. We are thrilled to welcome the Toyota of Hollywood team and customers to the Go Auto family." "Go Auto would like to sincerely thank Toyota Motor Sales, U.S.A. for its trust and support throughout this acquisition, as well as Mike Sullivan for his support throughout the process," added Phil. The addition of Toyota of Hollywood brings Go Auto's network to 70 dealerships across North America, representing 26 leading automotive brands, and further strengthens the company's growing presence in the United States. As a Deloitte Canada Best Managed Platinum Member, Go Auto remains focused on delivering outstanding value and a best-in-class experience for every customer while investing in the communities it serves. To date, Go Auto has donated more than $27 million to local charities. To learn more, visit goauto.ca. SOURCE Go Auto 1 hour ago

Associated Press
Sep 1st, 2026
Go Auto Acquires Toyota of Hollywood, Adding Historic First U.S. Toyota Dealership to California Portfolio

LOS ANGELES, Sept. 1, 2026 /CNW/ -- Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California.

Village Living
May 14th, 2026
GO AUTO launches mobile vehicle service in Mountain Brook.

GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.

Canadian Auto Dealer
May 6th, 2026
Go Auto adds first Mercedes-Benz store in Canada.

Go Auto adds first Mercedes-Benz store in Canada. May 6, 2026 Go Auto has acquired Lone Star Mercedes-Benz in Calgary, rebranding the store as Mercedes-Benz South Calgary, according to a company announcement. The deal marks the dealer group's first Mercedes-Benz dealership in Canada, complementing an existing Mercedes-Benz location in the United States. The acquisition also expands Go Auto's presence in Calgary to seven dealerships and brings its total count to 73 stores across North America. "The acquisition of Lone Star Mercedes-Benz reflects our continued investment in acquiring best-in-class dealerships and expanding our footprint in key markets," said Phil Abram, President of Go Auto, in a statement. "We're thrilled to welcome our new customers and look forward to supporting the team in their continued success as we grow together." Go Auto said it now represents 32 automotive brands across its network. The company continues to focus on growth through acquisitions in key markets, particularly in the luxury segment. The Calgary expansion points to the group's strategy of building scale in major urban centres while diversifying its brand mix. It also underlines consolidation in the Canadian retail landscape, especially in the luxury segment.