Picsart is a digital creation platform that provides AI-powered photo and video editing tools across mobile and web. It works on a freemium model with core editing features available for free and a Picsart Gold subscription for advanced features, plus an API/SDK for businesses to embed tools into their own platforms. Its AI capabilities include background removal, image generation from text prompts, style transfer, and automated content creation for ads and social media, backed by a large library of templates, stickers, and fonts. The company differentiates itself with a large community, enterprise-ready offerings, and partnerships (such as with Getty Images) to enable commercially safe generative AI, aiming to make visual creation easy for individuals and scalable for brands and teams.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$195M
Headquarters
Miami Beach, Florida
Founded
2011
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Picsart just built an AI agent that grades your ad before you ever run it. Picsart partnered with Zappi to launch Vera, an AI agent that evaluates ad designs against real consumer panel insights, flags weak visual elements, and recommends specific edits before a campaign ever goes live, turning creative testing from a post-launch guessing game into a pre-launch checklist. Picsart has partnered with Zappi to launch Vera, an AI agent built specifically for digital creative workflows that evaluates ad designs against consumer panel insights, identifies low-performing visual elements, and recommends creative edits before campaign execution. For years, the honest truth about most ad creative has been that nobody really knows if it works until it's already spending budget in the wild, brand teams lean on internal opinion, a gut feeling from the account lead, or a small A/B test that only reveals what failed after the fact. Vera flips that order, pulling in actual consumer panel data to score a design's likely performance before a single dollar of media spend touches it, effectively giving creative teams the kind of pre-launch confidence that used to require weeks of formal market research and a research agency retainer most brands, especially smaller and mid-market ones, could never justify. What makes this genuinely useful for a studio like The Quick Craft is the specific layer it operates on: it doesn't replace the creative process, it audits it, flagging exactly which visual elements, a color choice, a composition decision, a pacing issue in a video frame, are statistically likely to underperform with a target audience, then suggesting concrete edits rather than a vague "this feels off" note. That distinction matters enormously for any studio delivering fast-turnaround ad creative to startups and brands who don't have the budget for a full research cycle between every draft. Positioning services around this kind of AI-assisted validation, not just AI-assisted production, gives clients a genuinely compelling reason to choose a studio that treats speed and performance data as complementary rather than a tradeoff, exactly the pitch a "crafted by humans, powered by AI" studio is built to make.
Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Zappi data feeds new Picsart creative assessment offer. September 23 2026 Automated insights pioneer Zappi has partnered with Picsart, an AI-based media production and distribution platform, to offer Vera, a specialised AI agent allowing clients to ground creative decisions in real-world evidence. Users of Vera can test videos and concepts before committing to media spend - the agent is trained on Zappi's proprietary consumer insights and predictive technology, so as to forecast consumer response to advertising. Zappi says its model has been validated against hundreds of digital ads evaluated by real consumers, and correctly identified stronger creative across key metrics 86-93% of the time. Vera is based around two core capabilities: audience insights, with which to inform creative strategy; and creative validation, scoring ad content before it goes live to identify what resonates and what needs improvement. Via Picsart's Agent Marketplace, video-focused autonomous agents can interpret Vera's insights from Zappi to generate optimised creative versions in real time. 'We're building Picsart to become the world's largest AI-powered media production and distribution platform,' says Mikayel Vardanyan (pictured), co-founder and COO, 'connecting every stage of the media lifecycle. With Zappi integrated into our agent platform, brands can not only create content with AI, but validate how it will resonate with consumers before distributing it at scale.' Steve Phillips, founder & Chief Innovation Officer at Zappi, adds: 'AI has transformed how quickly marketers can create, but speed alone doesn't tell you whether an idea will connect with people. The opportunity now is to bring consumer understanding directly into the creation workflow - so insight can inform the idea, help teams improve it and give them greater confidence before it goes live. When you combine the creative power of AI with evidence from real consumers, insight stops being a separate step and becomes part of how the work gets made.' Web sites: www.zappi.io/web and www.picsart.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...
Picsart introduces Flow: A no-code canvas for ai-powered creative workflows. September 6, 2026 by Andy Picsart Flow: one canvas, every AI model, no code required. Picsart today unveiled Flow, a no-code AI workflow tool that lets creators build, connect, and automate entire creative pipelines on one visual canvas. Rather than jumping between separate apps for image generation, video creation, and editing, users can now assemble every step of a project from first prompt to final asset in a single, shareable workspace. The launch positions Picsart squarely at the center of a fast-moving shift in creative software: instead of treating AI models as standalone destinations, Flow treats them as interchangeable components inside a broader production pipeline, one that a solo creator or an entire brand team can design once and reuse indefinitely. Table of Contents One canvas, every leading AI model. Flow's core promise is consolidation. Instead of forcing creators to manage subscriptions and workflows across multiple AI providers, Flow brings together an extensive roster of models spanning image, video, text, and sound in one place. Flow's model library spans image, video, text, and sound generation. Image models. * Imagen 4 - best for highly creative visuals * Nano Banana Pro / Nano Banana 2 (Gemini 2.5) - best for combining, editing, and generating with high speed and strong prompt control * GPT Image 1 - best for generative image editing * Qwen 3 (Max and Pro) - best for text rendering and detailed prompts * Flux Kontext (Pro & Max) - best for image editing and resizing Video models. * VEO 3.1 - best for realism and voice/sound * Sora 2 - best for vertical clips and lip syncing * Kling 2.1 and 2.5 (Turbo) - best for high-quality video from images or prompts, at high speed * Pika 2.2 / PikaScenes - best for quick, multi-scene, cinematic video generation * Seedream 4.0 / Seedance 1.0 - best for 4K storyboarding and narrative control Text & sound. * GPT-5 / GPT-4 - best for premium visuals, creative storytelling, and image-to-image work * Wan 2.5 - best for realistic audio matching * Hunyuan 3 - best for realism and fine detail * Hailuo 2 Pro - best for fast, basic shot generation Each model is positioned for a specific creative strength, giving users a menu of specialized tools rather than a one-size-fits-all generator and letting a single workflow route different steps to whichever model does that step best. Built-In AI Copilot removes the technical lift. At the center of the new release is Copilot, a built-in AI layer that configures workflows on a user's behalf. Creators can describe what they need in plain language, and Copilot selects the right models, wires up the steps, and handles the technical setup automatically turning what used to require manual configuration into a conversation. This matters because workflow automation tools have historically demanded some degree of technical fluency: understanding APIs, chaining logic, or at minimum learning a new interface's node system. Copilot is Picsart's answer to that barrier, aiming to make the power of a multi-model pipeline accessible to someone who has never built one before. How Flow works. Picsart designed Flow around a simple, repeatable structure so a workflow built once can be reused, shared, or remixed indefinitely. A Flow project moves from raw input to a finished, shareable asset in four stages. * Upload or generate - start with your own content or create something new with AI to kick off the project * Connect AI models - chain image, video, text, and sound models together on the canvas * Automate the workflow - let the pipeline run the same steps automatically on new inputs * Export & collaborate - package the workflow to share, reuse, or hand off to teammates Designed for solo creators and teams alike. Flow is built around several core capabilities: * Infinite creative freedom - an open canvas for ideating, designing, and connecting AI models without constraints. There's no fixed template forcing a particular structure; the canvas grows with the project. * No-code workflow design - visually create, connect, and run processes without technical setup, so the barrier to building a multi-step pipeline is close to zero. * Ready-made templates - community-built, remixable workflows for repeatable projects, so creators don't have to start from a blank canvas every time. * Real-time collaboration - multiplayer editing, live chat, and commenting inside a shared canvas, built for teams of every size working on the same project simultaneously. * Automatic scene continuity - consistent lighting, characters, and audio across scenes, so a story flows smoothly from the first frame to the final cut. * Creative workflow automation - streamlining everything from asset creation to design optimization, cutting the manual busy-work out of repeatable projects. Real-World use cases. Picsart positions Flow as a general-purpose creative engine rather than a single-purpose tool. According to the company, teams are using it to: Flow supports a wide range of creative production use cases out of the box. * Design ads - build complete ad creative sets across formats and sizes from one workflow * Create branded assets - generate on-brand visuals at scale for marketing and social * Localize campaigns - adapt creative for different markets and languages without rebuilding from scratch * Remix visuals into videos - turn static assets into motion content using the same pipeline * Build brand identity systems - develop a consistent visual language from the ground up Bring Flow into your existing tools. Flow isn't limited to Picsart's own web app. The company has also opened up integrations so that Picsart's models and workflows can be used inside the AI tools and environments people already work in: * ChatGPT / Codex - bring Picsart generation into an existing ChatGPT workflow * Claude - connect via MCP for use inside Claude-based workflows * Cursor and terminal / command line - call Picsart generation from a coding environment via MCP or CLI * Google Drive - access Picsart's photo editing and design tools directly from Drive files Availability. Picsart Flow is available now and accessible using AI Credits, which are included with all Picsart subscriptions or available as standalone packs. The tool is also accessible on mobile and desktop through Picsart's apps for iOS, Android, and Windows, in addition to the web platform. Teams and individual creators can use Flow to design ads, build branded assets, localize campaigns, remix visuals into video, and develop brand identities from the ground up all without switching between disconnected tools. Frequently asked questions. What is Picsart Flow? An AI workflow tool that lets you ideate, iterate, and automate designs on a single visual canvas a no-code workflow builder for solo creators or teams. How does it work? Start with your own content, a quick prompt, or a workflow template. Connect images, videos, text, and sound, then package the result as a reusable workflow. Can teams collaborate in Flow? Yes, real-time collaboration lets teams co-create on the infinite canvas, chat directly in the tool, and build workflows together from anywhere. Is Flow free to use? You can start creating using AI Credits, which come included with all Picsart subscriptions, or purchase them as one-off packs. What kinds of workflows can I build? Ads, branded assets, campaign localization, video remixes, and full brand identity systems, among many others. This post is based on publicly available information from Picsart's website as of September 2026. Illustrations in this document are original graphics created for this post and are not Picsart product screenshots.
News & articles. At ConnectWeb Connectweb has a team of editors and researchers collating the most relevant information to you and your industry. All Directories' publications and sites provide a wealth of information for research or marketing, and are used by public and corporate libraries, educational institutions, government departments, corporations and SMEs across the country. Access the latest company news and announcements distributed through Medianet. Technology & Innovation 03/09/2026 22:07 Former SADA executive Lusine Yeghiazaryan joins Picsart as CFO to drive ai-native video growth strategy. MIAMI-BUSINESS WIRE- Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced the appointment of Lusine Yeghiazaryan as Chief Financial Officer. Yeghiazaryan joins Picsart at a pivotal chapter in its evolution, as the company expands beyond its roots as a leading creative platform to build a video-first, AI-powered production ecosystem. Already in motion, Picsart users created over 1.1B AI videos and images since launch, with YTD AI usage up 270% year over year - underscoring the company's accelerating push to capture a larger share of the fast-growing AI content market.[1] As CFO, Yeghiazaryan will lead global financial strategy, driving business expansion and long-term growth. Her incoming priority for the business is to align Picsart's financial trajectory with its video-first vision, balancing fiscal discipline with the rapid innovation required for AI-led scale. Hovhannes Avoyan, Founder and CEO of Picsart, said: "Lusine joins Picsart at an inflection point for both our company and the broader creative technology market. As AI and video transform how people create and communicate, we are focused on scaling the opportunities with the greatest potential to drive long-term growth and value. Lusine's experience building and guiding high-growth technology businesses will be instrumental as we execute on that ambition." Yeghiazaryan brings deep expertise in steering growth-stage technology companies. As former CFO of SADA Systems, she scaled the business into new services and AI revenue segments, oversaw a premier global partnership with Google Cloud, and led SADA's successful strategic sale to Insight Enterprises. Yeghiazaryan's career spans advisory consulting, financial services, content, hardware and SAAS industries including management roles at Diebold Nixdorf, Deloitte and GoPro. At Picsart, she will align financial strategy with the company's video-first pivot, overseeing the growth levers and capital allocation for AI development, optimizing monetization across the platform's evolving content creation ecosystem. Lusine Yeghiazaryan, CFO of Picsart, adds: "Picsart has the rare combination of global scale, strong consumer affinity and significant upside across some of technology's most dynamic markets. I'm excited to help shape the company's next chapter by pairing ambitious investment in AI and video with disciplined execution and a clear focus on monetization and value creation. We are ready to scale our capabilities while delivering lasting value to our customers and profitable growth of our business." A generative AI pioneer since 2016, Picsart has evolved from a world leading photo-editing platform into a comprehensive creative technology stack. Today, its expanding ecosystem includes video-first tools, a Creative AI Agent Marketplace, CLI and MCP integration (compatible with Claude and Codex), alongside desktop expansion via AI Playground. Notes to Editors About Picsart Picsart is the AI media production and distribution platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship. [1] Internal Picsart data based on global active user metrics, August 2025 - August 2026. Contact details: * Images - IMG_0919.jpg Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced the appointment of Lusine Yeghiazaryan as Chief Financial Officer. Download - Picsart_Logo.jpg Download ConnectWeb. ConnectWeb is Australia's leading publisher of biographical data, directories and specialist newsletters. With ConnectWeb you gain access to its comprehensive database of contacts and companies in media, government and associations. Connect with Connectweb.
Picsart has appointed Lusine Yeghiazaryan as chief financial officer. The AI media production platform, which serves over 100 million creators and businesses globally, is expanding beyond photo editing into video-first AI-powered content creation. Yeghiazaryan previously served as CFO of SADA Systems, where she scaled the business into new AI revenue segments and led its successful sale to Insight Enterprises. Her career includes leadership roles at Deloble Nixdorf, Deloitte, and GoPro. At Picsart, she will oversee financial strategy and capital allocation for AI development. Users have created over 1.1 billion AI videos and images since launch, with year-to-date AI usage up 270% year over year. The company aims to balance fiscal discipline with rapid innovation whilst expanding its video and AI capabilities.