Creative
About the job
- Be available to work a schedule based on business needs that may include nights, weekends, and public holidays in the retail store, and reliably attend work as scheduled, in line with local laws and subject to any approved accommodations.
- Have experience in retail or sales, or related work experience.
- Be proficient in the local language, both written and spoken.
- Deliver engaging Today at Apple sessions to encourage strong customer participation.
- Generate excitement, engagement, and enthusiasm among customers for Apple products and services through Today at Apple programming and events.
- Create interactive customer experiences that help others get the most from the Apple ecosystem.
- Drive ownership by recommending solutions that meet customer needs.
- Support customers in setting up their devices.
- Demonstrate familiarity with internal support resources available to customers who want to expand their technical knowledge.
- Perform other tasks as needed, including but not limited to supporting customer-facing activities on or off the sales floor.
- Contribute to an inclusive environment by respecting each other’s differences and having the curiosity to learn.
- Demonstrate Apple’s values of inclusion and diversity in daily activities.
- Draw from experience with teaching or public presentations and be comfortable presenting to live audiences.
- Adapt facilitation styles to meet the needs of the audience with many learning styles, sizes, and settings.
- Understand the benefits of the Apple ecosystem and influence others to see those benefits.
- Work in a team environment, demonstrating shared responsibility and accountability with other team members.
- Work in a fast-paced environment and balance multiple priorities at the same time.
About the company
Apple designs and sells consumer electronics, from iPhone smartphones and Mac computers to tablets and wearable devices. Its operating systems manage apps and built-in functions for communication and work, while iCloud stores files and synchronizes data across devices. Customers buy additional digital services through subscriptions such as Apple Music and Apple TV, and developers distribute software through the App Store. Apple earns money from hardware sales, subscriptions and digital transactions, selling directly to customers and through retailers and mobile carriers around the world. It was founded in 1976 and has its headquarters in Cupertino, California.
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
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Simplify's Take
What believers are saying
- Business demand is growing: Apple reported $109.4 billion revenue in the June 2026 quarter, up 16% year over year.
- Eligible US employees get learning support: Apple reimburses career-related tuition and runs Apple University classes.
- Services earn richer margins: Apple reported 75.6% services gross margin in the June 2026 quarter, versus 40.1% for products.
What critics are saying
- Assembly depends on Asian partners: Apple outsources substantially all final hardware assembly, reducing direct control over production.
- iPhone concentrates demand risk: the product generated 49.6% of Apple revenue in the June 2026 quarter.
- Student support shifts take evenings: Apple College Advisors typically work three evening shifts and one weekend shift weekly.
What makes Apple unique
- Its chips link hardware and software: Apple designs M-series processors and developer frameworks tuned to their unified memory.
- Stores double as service hubs: Apple combines device sales, Genius Bar technical help and in-person learning sessions.
- It owns a spatial operating system: Apple Vision Pro runs visionOS, controlled through eyes, hands and voice.
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Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Performance Bonus
Relocation Assistance
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
-5%Apple will open pre-orders for its first foldable phone, the iPhone Duo, on October 16 at 8:00 EDT. The book-style device starts at $1,999 and launches officially on October 23. Buyers can use Apple's "Get Ready" process from October 12 to choose a configuration and arrange payment and trade-in details. Reports of production issues point to limited early supply. The Duo has a 5.4-inch cover screen and a 7.6-inch folding display. Apple's stock hit a record $347.93 on October 13, up about 27% this year. Apple reported fiscal third-quarter revenue of $109.4 billion, up 16.4% year-on-year. It reports fourth-quarter results on November 2.
A chip selloff is accelerating as pressure spreads from Asia to the US, according to Bloomberg's Ed Ludlow. Apple has released a new line of smart home devices, led by its HomeView Hub. The hub is the centrepiece of Apple's push to challenge Amazon and Google in that space. Meta has also released a new AI model, which it says has "frontier capabilities." The company is vying to take on OpenAI and Anthropic.
Apple has unveiled the Apple Home Collection, a smart home range that includes a smart deadbolt lock, video doorbell, thermostat, temperature sensor, and security cameras. The products go on sale in December. The devices work with HomeView, Apple's new smart home hub. Apple built them with LG Electronics and Schneider Electric, a shift for a company that has long made its own smart home accessories. The $349.95 lock supports ultra-wideband, which detects proximity more precisely than Bluetooth and could unlock the door as an authorised user approaches. The wired video doorbell costs $249.95 and sends alerts to Apple devices. A floodlight camera, priced at $399.95, combines exterior lighting with video monitoring. The range could help Apple compete with Amazon Ring and Google Nest.
Apple has announced the HomeView, its first smart display, at an event in New York City on Tuesday. The 7-inch device costs $299 and goes on sale November 13, with preorders open now. It comes in two versions, a speaker base and a wall-mounted display, both at the same price. The launch is part of Apple's effort to revive its lagging smart home ecosystem. The square screen resembles a large Apple Watch, with swipeable, customisable "faces" that show a clock, photos, weather, or Snoopy animations. Swiping up opens a home screen with apps and widgets, running on new HomeView software rather than iOS. There is no App Store, only a curated app selection, including FaceTime, Messages, Safari, and Spotify. Setup requires an iPhone 15 Pro or newer.
Apple will hold a "Welcome Home" event at 9:00 ET, where it is expected to unveil smart-home devices. According to Bloomberg's Mark Gurman, the company will detail HomeView, a hub for controlling Apple devices in the home. The push targets a market where Apple has trailed Amazon and Google. It also responds to new AI hardware from rivals, including Meta's Charm device and VR glasses, and OpenAI's plans for a device with iPhone designer Jony Ive. Such products could end tech companies' reliance on the iPhone for distribution. Apple's stock is up more than 25% this year, ahead of Alphabet, Amazon, Meta, and Microsoft. Over the past month, Meta is up more than 11%, while Apple is up just over 2%.