IT Support Specialist

El Reino Infantil strengthens its global copyright protection strategy with Red Points. El Reino Infantil, through its Copyright Department, has announced it continues to steadily strengthen its efforts in the fight against piracy and the unauthorized use of its IPs across digital platforms, social networks, consumer products, and live shows. With a strong presence in the global digital ecosystem, driven by the success of IPs like Zenon the Farmer - which has 45.2 million subscribers and features iconic characters such as Bartolito, Zenon, and Lola the Cow - along with titles like Bichikids, Zoo Songs, Blu Family, and The Little Sailor, El Reino Infantil has built a broad content universe. This includes games, merchandising, live shows, and active business operations across Latin America (Mexico, Argentina, and Peru, among others), as well as Brazil, the United States, and Spain. Together, these developments drive a comprehensive intellectual property protection strategy that supports the company's international growth. Within this framework, El Reino Infantil works together with Red Points, which protects brands and consumers from piracy, counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environment. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises. In 2025, the joint efforts of El Reino Infantil and Red Points delivered highly positive results, achieving a 92.2% enforcement success rate, with 1,921 infringements detected and 1,330 enforcement actions executed. El Reino Infantil's Copyright Department is composed of Juan Pablo Christensen (Legal Manager), Lucas Valente (IP Lawyer), Ana Cavero (Copyright Analyst), Analía Iarruye (Legal Assistant), Diego Cacivio (Audience Director), and Paula Lavinia Oblanca (Head of Publishing), who work together to protect and manage the company's intellectual property assets. Regarding this work, Juan Pablo Christensen, Legal Manager of El Reino Infantil, stated: "From a legal standpoint, protecting our intellectual property is a strategic priority. The growth and global expansion of our content require constant monitoring and the implementation of concrete actions against unauthorized use. Our collaboration with Red Points allows us to act quickly and effectively, achieving high levels of efficiency in detecting and mitigating infringements that affect our intangible assets and harm the value of our brands across all environments where El Reino Infantil is present." From the digital content management perspective, Diego Cacivio, Audience Director of El Reino Infantil, added: "Proper management and distribution of our digital content are essential to ensuring a safe, high-quality experience for all our audiences. Every step taken by El Reino Infantil reflects our working philosophy: to create safe, educational, high-quality content. Having cutting-edge technological tools allows us to protect El Reino Infantil's digital ecosystem, ensure the legitimate use of our content, and drive the sustainable growth of our IPs worldwide." Red Points representatives also commented: "El Reino Infantil operates one of the most influential children's content ecosystems in the world, and that scale requires a protection strategy designed for longevity. Our collaboration has delivered strong outcomes because it is built on a best-in-class, mature platform refined over years of real-world enforcement and expert insight. We're proud to support El Reino Infantil with a model that combines technology and human expertise to protect their intellectual property as they continue to expand globally." Sergi Garcia, Chief Marketing Officer, Red Points Roberto Kuky Pumar, Founder & Chairman of El Reino Infantil emphasized: "Protecting our content is a key pillar for the sustainability of our projects and for the responsible development of the children's entertainment industry. Piracy not only affects the value of our brands, but also jeopardizes the integrity of content designed for children. Defending our intellectual property means defending the quality, creativity, and future of an ecosystem created to provide safe education and entertainment." With a constantly growing global community and a portfolio of strong brands, El Reino Infantil will continue working hand in hand with Red Points, with whom it has renewed its agreement for 2026, to further strengthen the protection of its intellectual property, from screens to stages, including books, gam About Red Points. Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and over a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.

Red Points named AWS Rising Star Technology Partner of the Year. Red Points, the world's most widely used brand protection platform, has been named the 2025 Rising Star Technology Partner of the Year by Amazon Web Services (AWS). The annual AWS awards recognize technology providers delivering secure, scalable platforms that support mission-critical digital operations for enterprise customers. Enterprise-grade architecture on AWS. Trusted by more than 1,300 brands across fintech, software, gaming, health, entertainment, hospitality, and consumer goods, Red Points is an official AWS Partner and operates its platform following AWS Well-Architected best-practice standards, ensuring reliability, performance, and security at scale. Red Points' SaaS platform is available through the AWS Marketplace, giving organizations the ability to integrate Red Points into their cybersecurity stack in a few clicks. Fraud at machine speed. This recognition comes at a time when generative AI has fundamentally changed the economics of online fraud. Counterfeiters and impersonation networks now automate listing creation, clone brand assets, generate realistic product images, and rotate identity signals within minutes. This shift requires AI-native brand protection systems engineered to capture emerging patterns, prioritize what matters most, and enforce quickly at a global scale. Consumer confusion in a synthetic commerce era. Consumers increasingly struggle to distinguish legitimate products from sophisticated counterfeits. In recent research by Red Points, 46% of shoppers reported unintentionally purchasing a fake item, and 58% attributed the mistake to professional-grade product images and convincing brand assets generated by AI. Scale and sophistication accelerate in parallel. Behind this shift is a rapid rise in automated abuse. Scam-site creation increased 59% from 2022 to 2024 and is projected to grow another 70% by the end of 2025, alongside surges in fake listings, fraudulent sellers, and impersonation pages across social commerce and search. Red Points processes more than 90 million digital signals per day, spanning marketplaces, social platforms, websites, apps, and paid media, using advanced AI, prioritization models, and operational discipline built over a decade of global brand-protection experience. Expanding protection into ai-commerce. Most recently, Red Points introduced AI Commerce Protection, extending brand-protection coverage into AI shopping assistants and generative search environments, as consumers increasingly discover and buy products through AI assistants - a channel where familiar trust signals, such as verified sellers, reviews, and authentic brand links, are not yet fully established. "A brand is defined by its products and the trust behind them. This award reflects a global shift: companies are moving from reacting to brand attacks to treating consumer protection as a strategic capability. Our focus is to give businesses the confidence to grow in the digital world, knowing their customers are protected at every touchpoint." - Laura Urquizu, President & CEO, Red Points "Generative AI has lowered the entry barriers for fraud and raised its sophistication," said Joan Porta, Chief Strategy & Partnerships Officer at Red Points. "Effective enforcement now depends on models that anticipate patterns, adapt quickly, and act at a global scale. AWS gives us the infrastructure to execute with consistency, even as digital environments evolve."

TaskUs (TASK) partners with Red Points to tackle Fraud and IP violations with AI.