Marketing Director - Capital Markets and Agency Leasing

Job Title

Marketing Director, Capital Markets and Agency Leasing

Job Description Summary

This Marketing Director position is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses. This role will collaborate closely with the Global Marketing & Research organization to design and implement impactful marketing strategies that resonate with clients and prospects, drive revenue growth, and elevate brand awareness.

Job Description

Responsibilities:

Strategic Marketing Leadership:

• Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns, that aligns with the organization’s business goals and priorities.
• Manage multiple verticals within Capital Markets to ensure marketing activities are tailored to each group's unique focus, client base, and market challenges.
• Measure campaign performance and analyze results to inform ongoing strategy adjustments and optimizations.

Business Alignment and Collaboration:

• Partner with business leadership to understand strategic objectives and align marketing initiatives to support revenue growth.
• Act as a subject matter expert, advising leadership teams on marketing strategies and their impact on profitability.
• Leverage competitive, client, and market insights to inform strategies and optimize marketing investments.
• Balance proactive strategic initiatives with reactive, tactical responses to market needs.

Integrated Marketing Coordination:

• Collaborate with internal Marketing & Research teams to integrate digital marketing, creative design, communications, and research into comprehensive content plans.
• Drive engagement throughout the client lifecycle by delivering high-impact marketing content.
• Partner with marketing leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies.

Thought Leadership and Industry Expertise:

• Maintain an in-depth understanding of industry trends, client needs, and competitive landscapes to act as a thought leader within the business.
• Anticipate market opportunities and threats, providing strategic insights to enhance decision-making.

Performance Optimization:

• Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation.
• Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards.
• Manage the budget and ensure all marketing activities are completed on time and within budget.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 8+ years of experience in marketing, preferably within preferably within commercial real estate, capital markets, private equity or investment management
• Prior experience at a leading institutional real estate capital markets or investment banking platform is strongly preferred, such as Eastdil Secured, Greenhill, Goldman Sachs, Morgan Stanley, Jefferies, KeyBanc Capital Markets, or Wells Fargo.
• Candidates should have a proven track record in marketing strategy and in advising C-suite leaders on business strategy, positioning, and market exposure.
• Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.
• Demonstrated success in managing advertising, public relations, events, and business development activities.
• High proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Experience with digital marketing tools and strategies, including analytics and optimization.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proven experience in budget development and adherence to financial targets.
• Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.
• Exceptional written, verbal, and presentation communication skills.
• Strong analytical and problem-solving abilities, with a conceptual mindset.
• Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders.
• Ability to work effectively in diverse cultural and educational environments.
• Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.
• High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 144,500.00 - $170,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”