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Our Place

Direct-to-consumer cookware with multifunctional design

Associate Director of Influencer Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USA

About the Job

Requirements

  • At least 6 years of influencer marketing experience, ideally including 2 or more years in-house at a direct-to-consumer or consumer brand.
  • A proven track record of scaling social commerce programs, specifically on TikTok Shop.
  • Ability to connect creator programs to measurable business outcomes.
  • Comfort leading contract discussions and managing high-value talent.
  • Analytical capability and comfort with attribution models, earned media value, cost per engagement, and performance dashboards.
  • Prior experience managing or mentoring junior team members.

Responsibilities

  • Lead and scale creator partnerships across channels, owning strategy, execution, and measurement.
  • Manage TikTok Shops strategically, including creator sourcing at scale, commission structure stewardship, and community management.
  • Steward influencer strategy across creator tiers from nano through macro, category focus, seasonal programming, and always-on activations.
  • Source, negotiate, and manage partnerships by identifying talent, leading contract negotiations, and cultivating long-term creator relationships beyond transactional campaigns.
  • Define key performance indicators, own reporting, and optimize in real time; connect influencer activity to traffic, conversion, and revenue outcomes.
  • Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.
  • Design the influencer technology stack, such as ShopMy, and establish scalable processes for outreach, briefing, and review.
  • Collaborate with the Creative Strategist and Channel Managers to execute a persona marketing program.

Desired Qualifications

  • Ideally have at least 2 years of in-house experience at a direct-to-consumer or consumer brand.

About the Company

Our Place

Direct-to-consumer cookware with multifunctional design

Our Place makes and sells cookware and kitchenware directly to consumers through its website. Its flagship product, the Always Pan, is a multifunctional pan designed to replace several traditional pots and pans, saving space in the kitchen. The pan and other products are built with non-toxic materials, appealing to health-conscious buyers. The company uses a direct-to-consumer model, controlling branding, pricing, and customer experience, and has built a loyal online community of millennial and modern home-cook customers who value design and simplicity. The goal is to help people declutter their kitchens and cook more easily by offering thoughtfully designed, functional products that fit contemporary homes, while growing its online community and product range.

Company size
201-500
Company stage
Early VC
Total funding
$9.9M
Headquarters
Los Angeles, CA
Founded
2018

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