Head of Retention Marketing

EatClub launches Caviar Reserve dining credit scheme. Thu, 8th Oct 2026 (Today) EatClub has launched Caviar Reserve in Australia, a paid membership that links everyday spending to dining credit redeemable across its network. The launch comes as changes to Australia's card payments system reshape the rewards market and some banks reduce the value of credit-card perks. Under the new offer, members earn dining credit through eligible purchases made with an EatClub digital card linked to an existing debit or credit card. Caviar Reserve costs AUD $9.99 a month, with a transaction service fee also applying. Members earn 3% dining credit on eligible grocery purchases and 1% on other eligible transactions. They also get added flexibility on EatClub deals, including the ability to redeem them up to seven days in advance and an extra 30 minutes to settle the bill. The product is not tied to a specific bank. Instead, users connect the EatClub Digital Card to their current payment card, allowing spending outside the platform's restaurant network to generate credit for future use at participating venues. The launch follows a cut in the maximum interchange fee on domestic consumer credit in Australia from 0.8% to 0.3%. The change has prompted some card issuers to adjust points earn rates, spending caps and airline transfer settings, creating an opening for alternatives to traditional points-based rewards systems. Rewards shift Unlike standard card rewards programmes, which often convert spending into airline points or retail offers, EatClub's model directs returns towards hospitality spending. The credit is redeemable at thousands of participating restaurants, bars and cafés across Australia. For the hospitality sector, the arrangement is intended to encourage repeat visits without changing how venues are paid. Caviar Reserve rewards are funded separately from restaurant partner arrangements, and participating venues are paid as normal, with no additional cost linked to the rewards scheme. That distinction may matter for restaurant operators facing weaker discretionary spending as households come under pressure from higher borrowing costs and broader budget constraints. A dining reward tied to groceries and other daily spending could provide a more direct prompt for a return visit than a conventional loyalty points balance. EatClub has framed the launch as an extension of behaviour it has already seen from users of its EatClub Earn product. Since December 2025, it says it has recorded millions of dollars in out-of-network spending through linked cards, suggesting some customers were already using the app's payment tools beyond restaurant transactions. "For restaurant partners, Caviar Reserve creates another reason for customers to return, helping to drive spend into the hospitality sector at a time when consumers are increasingly conscious of where their money goes," said Pan Koutlakis, Chief Executive Officer and Co-Founder of EatClub. He said the programme was designed to link household spending habits more directly to dining. "Australians are clearly looking for more value from the money they're already spending, and hospitality businesses need to keep giving customers more reasons to walk through the door. "Caviar Reserve connects those two things. Members can earn Dining Credit on eligible everyday purchases, then put that value towards their next meal. It's a different way of actioning rewards by taking value from spending that is already happening and directing it towards Australians' dining out, which directs more spending back into the hospitality industry. "CFOtech has already seen through EatClub Earn that people are using their EatClub cards for everyday spending outside its restaurant network. Since launching in December 2025, CFOtech has captured millions of dollars in out-of-network spending. Caviar Reserve builds on that behaviour and takes it a step further at a pivotal period for Australian consumers and businesses, creating more opportunities to bring people back to its restaurant partners," Koutlakis said. Business model EatClub operates a dining marketplace and pricing platform for hospitality businesses in Australia and the UK. It works with thousands of venues and says its app has been downloaded more than two million times. The company positions the platform as a way for restaurants to fill quieter periods and manage demand more closely. Caviar Reserve adds a consumer membership layer by giving users a reason to channel more of their everyday transactions through EatClub's payment system. The result is a hybrid between a dining marketplace and a rewards product. Rather than relying on bank-funded points ecosystems, EatClub is trying to build a closed loop in which household spending outside hospitality generates value that can only be redeemed back into hospitality. Marco Pierre White has been associated with the platform since its development, reflecting EatClub's effort to broaden its appeal beyond discount-led dining. The latest launch pushes that strategy further by presenting dining credit as a recurring membership benefit rather than a one-off restaurant offer.

Manchester, meet EatClub: the app unlocking exclusive restaurant deals. Manchester's buzzing food and drink scene is about to get even more exciting with the arrival of EatClub, the fast-growing dining app backed by Marco Pierre White that gives users access to exclusive prices at some of the city's favourite restaurants and bars. Designed by restaurateurs who understand the realities of running busy venues, EatClub helps restaurants make the most of quieter moments by offering smart, real-time pricing during off-peak hours. For diners, that means the chance to enjoy great food and drinks at exclusive prices with up to 50% off, all through a seamless in-app experience. The platform curates a mix of local favourites, hidden gems and much-loved brands, helping diners discover new spots while revisiting the restaurants they already love. There are no awkward coupon codes to show, no uncomfortable conversations at the table and no "let me check with the manager" moments. With EatClub Pay, everything is handled discreetly in-app, making it a smooth, easy way to dine out. Once users download the app, they unlock an EatClub Pay digital card that can be added to phone wallets. Diners simply select their chosen offer before they arrive, then pay their bill using their EatClub Pay card and the exclusive price is automatically applied...effortless. Since launching in London in spring 2025, EatClub has quickly become part of the capital's food culture, and is already driving meaningful incremental off-peak revenue for venues across the city. Diners using the platform increase their dining frequency by 70%, while restaurants see up to a 10x uplift in targeted off-peak windows, equating to roughly a 12% annual revenue lift. Originally founded in Australia by hospitality insiders including CEO Pan Koutlakis and legendary chef Marco Pierre White, EatClub is now expanding across the UK, following a $27 million AUD (£14m+) oversubscribed Pre-Series B funding round led by Marbruck, with continued support from EVP and CoAct. With Manchester the latest city to join the movement; the funding will continue to support rapid UK rollout, alongside continued investment in EatClub's AI-powered pricing technology and seamless in-app payments. The Manchester line-up reflects the city's diverse and dynamic dining scene. Italian favourites are strongly represented, from Ciaooo to Salvi's Mozzarella Bar, The Pasta Factory and Noi Quattro, all known for bringing authentic flavours and laid-back hospitality to the table. Fans of global flavours can explore everything from the bold South Asian dishes of Khau Galli and Wah Ji Wah to Japanese comfort food at Maki & Ramen and the vibrant, flavour-packed plates at Soul & Surf. Stylish social spots such as Avan Lounge Restaurant & Shisha Bar, Peppermints Bar & Lounge, Peppermints Cafe, TYGA Restaurant & Bar and On The Hush add everything from daytime coffee catch-ups to late-night cocktails to the mix. The city's contemporary dining scene is also well represented, with KAJI, Stan-M1, Arnero, Napoleons Restaurant, Chai Latte, Fress Restaurant & Bar and Doux Chanton among the venues now available on the app, offering everything from relaxed neighbourhood dining to elevated evenings out. Pan Koutlakis, CEO and Co-Founder of EatClub comments: "Manchester has such incredible energy when it comes to hospitality and we're so excited to be working with a fantastic range of venues from day one. EatClub is all about making it easier for people to dine out more often, discover new favourites and enjoy great value, all in a way that feels effortless." With hundreds of venues already live in London and strong momentum behind its UK growth, EatClub's arrival in Manchestergives the city's food lovers a new way to experience more of what they love, whether that's a spontaneous midweek dinner, after-work drinks or a weekend catch-up with friends. EatClub is now available to download, with participating Manchester venues live on the platform from 10th March.