E-Commerce Executive

As part of the expansion plans of Minor Hotels, e-Commerce and online sales have gained paramount importance. The scope of this job is to ensure we are competitively represented on our brand and products across all e-channels, online and digital media.

This role serves the needs of the business, guests, and colleagues by developing and implementing key distribution and e-Commerce strategies to optimize distribution channels.

Key objectives include:

• Implementing Minor Hotels’ short-term and long-term e-Commerce strategies to boost Brand.com direct business.

• Ensuring optimal content presentation of all Minor Hotels brands across electronic distribution channels.

• Establishing best practices for online campaigns to maximize direct revenue.

• Supporting hotels in managing and leveraging e-Commerce channels and partners.

• Coordinating with hotels, partners, and agencies on e-Commerce activities.

• Optimizing online content to maximize visibility and ranking across search engines and direct channels.

• Conducting feasibility studies and ROI analyses and recommending revenue improvement opportunities.

• Measuring and reporting e-Commerce performance and recommending improvements.

• Producing weekly and monthly channel performance reports.

Job Scope and General Purpose

The e-Commerce Executive is responsible for executing digital media and e-Commerce activities for Minor Hotels and its brands globally.

The position also supports other corporate departments by developing digital marketing and e-Commerce strategies aligned with corporate goals.

Digital marketing activities include:

• Search Engine Marketing (SEM)

• Pay-Per-Click Advertising (PPC)

• Search Engine Optimization (SEO)

• Mobile Marketing

• Display Advertising

• Email Marketing

• Social Media Planning

Key Duties and Responsibilities

e-Commerce

• Implement, analyse, and develop e-Commerce tactics to maximize direct revenue through Brand.com.

• Prepare and analyse SEO and SEM campaigns.

• Advise hotels and report on campaign results.

• Create best-practice documentation.

• Establish web traffic reports and analyse trends.

• Develop site-level KPI reports and identify improvement opportunities.

• Optimize website content, images, links, and translations.

• Coordinate website launches for new hotels.

• Manage online tracking and reporting systems.

• Optimize ROI through affiliate programs, metasearch, PPC, SEO, and partnerships.

• Develop e-Commerce SOPs and training materials.

• Explore new geographic markets and website audiences to improve conversion rates.

Digital Marketing Responsibilities

• Support hotels with digital marketing and e-Commerce activities.

• Collaborate with agencies to ensure ROI targets are achieved.

• Demonstrate knowledge of CPA, CPC, CPM, email buys, paid search, mobile marketing, and internet advertising models.

• Support PPC and SEO planning and execution.

• Develop and monitor social media activities and performance measurement.

Strategy and Budget Management

• Support digital and e-Commerce budgeting.

• Manage vendor and agency relationships.

• Provide insights and recommendations to senior hotel management.

Project and Third-Party Agency Management

• Meet and collaborate with vendors, agencies, and media partners such as Google, Baidu, and metasearch partners to stay informed on industry best practices.

Technical

• Learn and maintain familiarity with all relevant e-Commerce technology platforms and distribution channels.

How You Can Succeed in This Role

Collaboration

Successful employees:

• Plan and prioritize work effectively.

• Support team members to achieve business results.

• Negotiate effectively to achieve desired outcomes.

• Communicate professionally in written and spoken English.

• Demonstrate strong financial literacy.

Working with Others

• Anticipate and exceed customer and colleague expectations.

• Use initiative and sound judgment to solve problems.

• Enjoy teamwork and contribute to shared goals.

• Demonstrate professionalism and integrity at all times.

Taking Responsibility

• Conduct business honestly and fairly.

• Maintain confidentiality of sensitive information.

• Prioritize workload effectively and stay organized.

• Manage time and pay close attention to detail.

• Work independently with minimal supervision.

• Maintain a positive attitude under pressure.

• Ensure accuracy by checking work carefully.

Delivering Results

• Meet and exceed performance standards.

• Continuously develop professional skills.

• Follow established policies and procedures.

• Provide a high-quality experience for all guests