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Shearers Foods

Manufactures private-label salty snacks

Category Manager - Grocery Channel

Full-TimeDeadline 9/22/27
No salary listed
Senior
Bachelor's, Master's, MBA
United States
Remote

About the job

Requirements
  • A bachelor's degree in Business, Marketing, Economics, Analytics, Finance, or a related field.
  • At least 5 years of experience in Category Management, Category Development, Shopper Insights, Sales Strategy, or related consumer packaged goods functions.
  • Experience supporting Grocery Channel customers.
  • Strong proficiency in NIQ, Circana, retailer point-of-sale data, and syndicated data analysis.
  • Advanced Microsoft Excel and PowerPoint skills.
  • Ability to analyze complex datasets and develop actionable business recommendations.
  • Strong presentation, storytelling, and influencing skills.
  • Ability to manage multiple priorities in a fast-paced environment.
Responsibilities
  • Serve as the category management expert for assigned Grocery customers and channels.
  • Develop and deliver category reviews, business updates, assortment recommendations, and strategic growth plans.
  • Establish Shearer's as a category thought leader through fact-based selling and shopper-centric recommendations.
  • Partner with customer merchandising and category teams to identify opportunities that improve category performance.
  • Build relationships with customer decision makers and cross-functional stakeholders.
  • Analyze syndicated data sources, including NIQ, Circana, retailer point-of-sale, loyalty, panel, and shopper data.
  • Identify sales trends, category dynamics, shopper behaviors, white space opportunities, and competitive threats.
  • Develop actionable insights and recommendations that support business growth.
  • Monitor category, brand, and competitive performance to identify risks and opportunities.
  • Translate data into compelling customer-facing stories and presentations.
  • Develop assortment optimization recommendations based on productivity, shopper needs, and category growth opportunities.
  • Support item launches, innovation placement, and category reset initiatives.
  • Build and present shelving and planogram recommendations.
  • Evaluate SKU productivity and provide recommendations regarding distribution gains and rationalization opportunities.
  • Recommend category solutions that maximize retailer and Shearer's performance.
  • Evaluate promotional performance and recommend strategies to improve incremental sales and profit.
  • Partner on pricing, promotion, and assortment decisions.
  • Conduct pre- and post-event analyses to measure effectiveness and identify learnings.
  • Provide insights on market pricing trends and competitive activity.
  • Support customer business planning processes through category, channel, shopper, and competitive insights.
  • Identify emerging snacking, grocery, health and wellness, and consumer trends impacting the business.
  • Contribute to annual planning, innovation commercialization, and customer growth strategies.
  • Develop forward-looking recommendations that support long-term category growth.
  • Align category recommendations with customer objectives and Shearer's strategic priorities.
  • Support customer meetings, line reviews, innovation presentations, and joint business planning sessions.
  • Share best practices and category learnings across the organization.
Desired Qualifications
  • Experience within salty snacks, snacks, food, beverage, or broader consumer packaged goods categories.
  • Experience with space management and planogram tools such as JDA, Blue Yonder, Apollo, or similar.
  • Experience supporting national grocery retailers and regional grocery chains.
  • An MBA or advanced business degree.
  • Experience leading customer-facing category reviews and joint business planning processes.

About the company

Shearer's Foods makes and packages salty snacks, focusing on private-label and contract-pack production for other brands. Its core product line began as hand-cooked kettle chips, made in-house at its Ohio facilities, and the business now services retailers and food companies across North America. How it works: it operates as a full-scale contract manufacturer, handling cooking, processing, packaging and distribution of snacks for private-label brands, with facilities equipped for large-volume production. How it differs: it has a long-standing history of manufacturing from scratch (since 1979), a deep specialization in private-label and contract packing, and a wide geographic footprint supported by private-equity ownership that enables scale and reliability. What it aims for: to be one of the largest private-label salty-snack manufacturers in North America, delivering consistent quality and capacity to retailers and brand owners.

Company Size

1-10

Company Stage

Debt Financing

Total Funding

$53M

Headquarters

Massillon, Ohio

Founded

1974

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 Moraine opening added $100 million of fresh potato-chip and baked-chip capacity.
  • CD&R ownership funds plant upgrades after the December 2023 acquisition.
  • Other facilities absorbed Bristol volume, preserving customer service during the September 2026 shutdown.

What critics are saying

  • Bristol closes September 26, 2026, eliminating 155 jobs after demand shifted.
  • Lubbock closed March 31, 2026, showing customer concentration still destroys plants.
  • The 2025 oyster-cracker metal recall exposes retailer trust and food-safety execution failures.

What makes Shearers Foods unique

  • CD&R-backed network spans 17 North American facilities, enabling rapid private-label production shifts.
  • Moraine’s automated chip line turns former GM space into high-volume snack capacity.
  • Shearer’s serves Walmart, Target, and Giant Eagle with store-brand snacks and crackers.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Flexible Spending Account

401(k) Company Match

Short Term Disability

Long Term Disability

Group Critical Accident Insurance

Group Critical Illness Insurance

Employee Assistance Plan

Company News

East Oregonian
Aug 22nd, 2026
Lamb Weston seeks to widen Umatilla nitrate pollution lawsuit.

Lamb Weston seeks to widen Umatilla nitrate pollution lawsuit. Published 5:00 pm Friday, August 21, 2026 Lamb Weston, which along with other plaintiffs, is accused of contaminating groundwater in Umatilla and Morrow counties, has filed a third-party complaint within that case against J.R. Simplot Co. and Shearer's Foods, alleging they should share in the liability for the pollution if the plaintiffs prevail in their lawsuit. (Capital Press/File) BOARDMAN - A food processor accused of polluting groundwater in Oregon's Umatilla basin is seeking to expand the litigation to include other companies that may have contributed to the problem. In 2024, several residents in the region filed a federal lawsuit accusing Lamb Weston, a major potato processor, and other agribusiness firms of spreading water tainted with nitrogen onto farm fields, contaminating the local aquifer's drinking water. Lamb Weston has now filed a third-party complaint within that case against the J.R. Simplot Co., and Shearer's Foods, alleging they should share in the liability for the pollution if the plaintiffs prevail in their lawsuit. Though Lamb Weston continues to deny it contributed to the alleged contamination, the company argues that Simplot and Shearer's should "bear their equitable share" of the blame if it's found to be liable for the groundwater pollution. If Lamb Weston is found liable in the case, in other words, it should be "entitled to contribution" from these other companies for any amount that the processor must pay "in excess of its proportional share of the common liability." The third-party complaint argues that Simplot began applying wastewater to fields from its processing facility in the region from 1977 to 2004, and has continued irrigated with wastewater from other sources after that plant shut down. Similarly, Shearer's irrigated with wastewater from a potato chip and cheese puff processing facility from 1997 until 2022 in the Lower Umatilla Basin Groundwater Management Area, or LUGWAMA, according to the third-party complaint. In both cases, Oregon's Department of Environmental Quality has determined that the sites in question have harmed groundwater quality in the area, according to the filing. "Each of the third-party defendants also engaged in the generation, handling, storage, treatment, transportation, land application, or disposal of nitrogen-bearing wastewater, waste, or materials within or adjacent to the LUBGWMA," the document said. Neither Simplot nor Shearer's responded to requests for comment as of press time. Plaintiffs respond. The plaintiffs in the original lawsuit - who seek class action status allowing other residents to join in the litigation - are opposed to Lamb Weston's third-party complaint against the other processors. The relief sought by Lamb Weston isn't permissible under Oregon Law and would complicate the litigation at a time that a trial has already been set for next year, according to the plaintiffs. Adding two new defendants to the case "creates prejudice" against the plaintiffs by including "new disputes over additional facilities, wastewater practices, land-application sites, groundwater measures, DEQ conclusions, and alleged nitrogen loading," the plaintiffs claim. These complications would require additional discovery and the resolution of other legal disputes at a time when the case is already seeking class certification and has a trial scheduled for June 2027, according to the plaintiffs. The plaintiffs have asked a federal judge to bar Lamb Weston from seeking to dilute its liability, or at least "protect the case schedule" by keeping the June 2027 trial date and requiring the processor to litigate its claims against the other companies separately.

WCYB
Jul 22nd, 2026
Shearer's Foods to close Bristol, Virginia, facility; about 155 employees affected.

Shearer's Foods to close Bristol, Virginia, facility; about 155 employees affected. by Natalea Hillen Wed, July 22, 2026 at 5:22 PM Updated Wed, July 22, 2026 at 6:21 PM 00:00 01:47 WCYB photo. BRISTOL, Va. (WCYB) - A major employer in the Bristol area is shutting down, leaving dozens of families facing an uncertain future. Shearer's Foods announced Wednesday morning it will close its manufacturing facility in Bristol, Virginia, affecting about 155 local employees. Those workers are now preparing for what comes next. Shearer's Foods, which supplies snacks such as chips and cookies, has operated the Bristol facility since acquiring it in 2010. After more than 15 years, the company said it will close the plant because production at the facility has declined due to changing customer demand. "I think it's wrong, very wrong," said Bristol resident Jackie Fuller, whose friend is among those losing their job. "She's a good friend, and now here they are going to be without a job," Fuller said. News 5's Natalea Hillen reached out to Shearer's Foods for an interview, but a company spokesperson said no one was available to speak on camera. Instead, the company provided a statement saying the decision followed a review of its operations and that the Bristol facility will stop production on July 31. "It's going to be hurting a lot of people," Fuller said. Team members will remain employed and on payroll through Sept. 26. The company said it also will host onsite job fairs and connect employees with other employment opportunities as they transition. "I heard they was going to try to help them, but it's still the job the money they were getting. I really don't think they're going to find one as good as that one," Fuller said. The company said no decisions have been made about the future of the facility, but it will work with the property owner to evaluate what comes next for the site. SPONSORED CONTENT MORE TO EXPLORE

WYSO
Jun 11th, 2026
Ohio snack food maker opening $100M potato chip factory in Moraine.

Ohio snack food maker opening $100M potato chip factory in Moraine. Published June 11, 2026 at 3:31 PM EDT Moraine will soon be home to a manufacturing center for the largest supplier of private brand chips, crackers and other salty snacks. The Ohio-based, Shearer's Foods company was founded in 1974 and currently employs more than 5,000 people across North America with 17 facilities. That number includes its new location in Moraine. Shearer's new factory at 4100 Springboro Pike will kick off operations with a ribbon cutting ceremony from 1 to 3 p.m. June 22. It will bring together members of Shearer's leadership, team members, government officials and community members. "We're excited to celebrate this important milestone in Dayton," Bill Nictakis, Shearer's Foods CEO, said in a statement. "This facility reflects our ongoing focus on growth, innovation, and delivering high-quality snacks to our customers, while also creating new opportunities in the communities where we operate." This will be Shearer's Foods fourth location in Ohio, growing its Midwest footprint. The factory is opening in part of the former General Motorsplant, which has been remodeled to make potato chips and baked chips through a fully automated packaging line. The project was supported with tax credits. Shearer's Foods is also holding a food drive to show its commitment to the local community. The Dayton Foodbank is partnering with Shearer's to co-host the drive during the ribbon cutting. Attendees can bring non-perishable food items to donate.

Taste of Home
Mar 14th, 2025
Cracker Recall: Oyster Crackers Sold at Walmart, Target Recalled Over Metal Contamination

Shearer's Foods, which supplies oyster crackers that are sold as store brands, recently issued a recall in 24 states because of a possible contamination risk.

WHIO-TV
Jan 7th, 2025
Snack food company gets $12.5M in tax credits to build local factory

Shearer's Foods received $12.5 million in federal New Markets Tax Credits for their new facility in Moraine, according to a media release by CityWide Development Corporation.