ShopBack

Cashback platform rewarding online shoppers

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedIn-person

About the Job

Requirements

5–7 years of experience in marketing or commercial roles, including hands-on campaign planning experience.
Strong track record of using data and analytics to drive campaign and channel decisions.
Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority.
Demonstrated use of artificial intelligence tools such as ChatGPT, Gemini, or Claude to improve workflows and drive efficiency at scale.
Strong written and spoken communication skills, including proactively engaging cross-region and remote stakeholders across markets.
Strong project management skills and ability to handle tight deadlines in a fast-paced, ambiguous environment.

Responsibilities

Plan and execute end-to-end campaigns independently, set clear priorities, review the quality of team output, and lead the team delivering campaigns.
Set and drive multi-channel marketing strategy for campaigns across customer relationship management, the website, the ShopBack app, and paid initiatives to meet traffic and user targets for Singapore and Malaysia.
Translate business performance data into campaign, channel, and segmentation strategy, and hold the team accountable to the same rigor.
Represent Marketing in cross-functional forums with local teams including Social Media, Business Development, Operations, and Customer Service, and regional teams including Customer Relationship Management, Design, Data, Performance Marketing, Product, and Business Development; influence direction rather than only execute.
Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution.
Refine workflows, mindsets, and operational methods through experimentation and updated practices to optimize overall output.
Track industry and competitive trends to identify new campaign opportunities ahead of the market.

Desired Qualifications

Prior people-management or team-lead experience.
Experience in digital, technology, or e-commerce environments.
Prior exposure to Southeast Asian multi-market marketing operations.
Experience building or scaling a team from a small base.

Our Journey

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

About the Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

What You'll Own

Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team

Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY

Own the translation of business performance data into campaign, channel, and segmentation strategy — and hold the team accountable to the same rigor

Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it

Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution

Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output

Track industry and competitive trends to identify new campaign opportunities ahead of the market

What We're Looking For

Must-have:

5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience

High agency — takes ownership and drives results without waiting on directions

Strong track record using data and analytics to drive campaign and channel decisions

Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority

Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale

Strong communicator — confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets

Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have:

Prior people management or team lead experience

Experience in digital/tech/e-commerce environments

Prior exposure to SEA multi-market marketing operations

Experience building or scaling a team from a small base

ShopBacker Traits

Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

Career growth opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on performance.
Candid, open, and collaborative culture where feedback is valued.

About the Company

ShopBack

Cashback platform rewarding online shoppers

ShopBack operates as a cashback platform that offers rewards and personalized deals to online shoppers in the Asia-Pacific region. It partners with e-commerce platforms and retailers to earn a commission on sales it drives, then shares a portion of that commission with users as cashback to encourage repeat purchases. The platform uses a browser extension to alert users to available cashback opportunities, simplifying the shopping process. Revenue comes from affiliate marketing, advertising, and data analytics services provided to partners. Unlike many single-market cashback sites, ShopBack covers multiple APAC markets and combines shopping rewards with personalized deals and partner data insights. The company’s goal is to increase customer loyalty and boost sales for its partners by making saving easy for shoppers.

Company size: 501-1,000
Company stage: Series F
Total funding: $375.6M
Headquarters: Singapore, Singapore
Founded: 2014

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