Senior Program Manager
Tesla
Senior Program Manager
Tesla
Makes electric cars, robotaxis and grid batteries
| Category | Manufacturing |
|---|---|
| Location | PALO ALTO, California |
| Requisition ID | 261811 |
| Type | Full-time |
Tesla is accelerating the world’s transition to sustainable energy, and the Tesla Semi plays a critical role in that mission. We are seeking a passionate and experienced Content and Demand Generation Program Manager to lead efforts for the Tesla Semi, with a primary focus on driving product awareness, education, and demand for the Semi.
This role will own product positioning, customer education, and customer engagement, emphasizing the benefit the EV Tesla Semi provides over and above a Diesel. You will collaborate closely with product and program management, IT, engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader in heavy duty trucking.
To meet the goals for this role you will need to be highly motivated with exceptional management and organizational skills. A technical background is key given how closely you will be working across a broad group of engineering teams. Additionally, quick thinking and sound judgement under pressure is required. Finally, we are revolutionizing the world with this product, bringing high motivation and excitement is a must.
Develop and execute comprehensive strategies to build awareness and generate demand for the Tesla Semi
Create compelling content and messaging that highlights the benefits of the Tesla EV Semi
Lead product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
Drive digital campaigns, partnerships, events, and educational content
Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps
Degree in Engineering or Technology or equivalent experience
Experience in product marketing, preferably in the renewable energy or automotive space
Excellent communication skills with experience crafting both technical and consumer messaging
Ability to be resourceful, and autonomously drive solutions in ambiguous problem spaces
Exceptional analytical skills for data-driven decision-making
Experience working in a fast-paced environment on several different projects
Driven and willing to undertake great challenges, and to manage development & validation projects across a variety of programs and initiatives, often with conflicting or overlapping priorities
Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.
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