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Kyra

Tech-driven influencer marketing for Gen-Z brands

Junior Campaign Manager - Influencer Marketing, CPG

Brand & Creative MarketingUpdated on Nov 13
Full-timeRemote in UKNo salary listed

About the Job

Requirements

  • Fluency in English and at least one additional European language, with confidence communicating with creators and clients in both languages.
  • Three to five years of experience in influencer or creator marketing.
  • Experience running high-volume creator campaigns, ideally for consumer brands.
  • Strong knowledge of the creator landscape in at least one European market.
  • Experience managing campaign budgets, negotiating creator fees, and handling contracts.
  • A solid understanding of cost per view (CPV) and creator performance metrics.
  • Strong Excel and data skills.
  • Experience working directly with clients, ideally large consumer brands.
  • Confidence using AI tools such as Claude in everyday work.
  • Based in Europe or the UK, with availability to work across European business hours.

Responsibilities

  • Manage multiple creator campaigns from the initial brief through launch, delivery, and reporting.
  • Keep timelines, budgets, content approvals, and deliverables moving.
  • Work closely with creators, clients, and internal teams.
  • Identify potential issues early and find solutions.
  • Build creator pricing around CPV targets and expected performance.
  • Negotiate creator fees and manage campaign budgets.
  • Balance creative ambition with commercial performance.
  • Use campaign data to make decisions and improve results.
  • Act as the day-to-day contact for local market stakeholders.
  • Lead campaign calls, share updates, and keep stakeholders aligned.
  • Provide ideas, recommendations, and solutions, and build trust through communication and consistent delivery.
  • Discover and cast creators suited to each product, audience, and brief.
  • Build creator shortlists across multiple campaigns.
  • Manage creator outreach, briefing, negotiations, contracting, and content delivery.
  • Oversee usage rights, advertising disclosures, and creator approvals.
  • Use performance insights to improve subsequent casting lists.
  • Use Kyra's platform to manage campaigns from start to finish.
  • Monitor CPV, reach, engagement, and other key performance metrics.
  • Use AI tools to improve creator discovery, research, analysis, and campaign management.
  • Keep campaign information accurate and up to date.
  • Pick up new briefs within 24 hours and begin creator discovery and outreach.
  • Escalate blockers within three hours and raise campaign risks and performance concerns early, ideally with suggested solutions.
  • Provide regular updates to clients and teammates without being prompted.
  • Own day-to-day communications with creators and creator managers, ensuring timelines, briefs, and expectations are clear.
  • Manage asset submissions, revisions, and troubleshooting throughout campaigns.
  • Run complex, high-value campaigns under the oversight of a Senior Campaign Manager.
  • Build and manage detailed project timelines, aligning Creator Partnerships, Paid Media, Strategy, and Client Solutions.
  • Flag risks early and proactively manage challenges involving creators, budgets, or changing client expectations.
  • Serve as a secondary client contact by attending calls, sharing updates, and supporting feedback management.
  • Secure client approvals on key campaign milestones and keep clients aligned throughout the process.
  • Lead creator briefing calls and ensure deliverables follow brand guidelines, brief requirements, and Federal Trade Commission (FTC) compliance.
  • Review creator content for quality and accuracy before submission.
  • Monitor campaign key performance indicators (KPIs) and update trackers daily to maintain accurate performance records.
  • Collaborate with internal teams to identify insights and make data-informed optimisation recommendations.

Desired Qualifications

  • Experience with CPG, FMCG, or other major consumer brands.
  • Experience managing high-volume or always-on creator programmes.
  • Knowledge of multiple European creator markets.
  • Experience using influencer marketing platforms.

About the Company

Kyra

Tech-driven influencer marketing for Gen-Z brands

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company size
51-200
Company stage
Series A
Total funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017

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