Product Marketing Specialist

Our Journey

What You'll Own

Product & GTM strategy: Translate platform and customer data into go-to-market strategy for new feature launches, sign-up flow improvements, and product upgrades.
Marketing campaign strategy & execution: Set the strategy, brief the work, execute the plan, and stay accountable for results, from idea through measurement and iteration.
Cross-functional collaboration: Partner with Growth, Business Development, and Product on launches that need GTM's involvement.
Lifecycle marketing: Exposure to how the CRM journey (acquisition, activation, retention, win-back) runs in our core marketing systems, including Needle and Braze, and how it connects to GTM strategy.
Monetisation: Exposure to how Business Development approaches monetization strategy for app, web, and browser extension, and how that shapes campaign priorities.

Essentials to Succeed

• 0 to 4 years of experience in marketing, business, economics, or a related field. Fresh graduates are welcome to apply.
• Prior experience or exposure across multiple marketing specializations (e.g., product marketing, growth, lifecycle/CRM, campaigns) in a start-up/growth environment.
• AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward.
• Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better.
• High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed.
• Data-driven decision-maker with strong analytical skills.

Nice to Have

Prior experience with CRM platforms (Braze, Iterable, or similar).
Familiarity with e-commerce, fintech, or rewards/cashback business models.
Comfort with SQL or a similar data-querying tool.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.