Product Manager
SITA
Product Manager
SITA
Global travel IT solutions for airlines
We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry.
You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?
Are you ready to love your job? The adventure begins right here, with you, at SITA.
ABOUT THE ROLE AND THE TEAM
As Product Manager, you will join the Baggage business. You will be accountable for owning Baggage reconciliation and tracking product, the customer problem definition, market analysis, defining the strategy and driving the execution thereof and managing the product life cycle through championing and driving business performance.
Reporting to the Portfolio Director of Baggage you will be a part of the Baggage team responsible for the end-to-end baggage management and tracking solutions.
WHAT YOU WILL DO:
Product Strategy and roadmap:
• Thoroughly analyze and develop a deep understanding of market trends and customer needs for delivery, support and maintenance for Baggage reconciliation and tracking.
• Propose and execute the strategy for the product(s) in line with SITA's strategy
• Articulate and document the product vision strategy and define the target market
Sales/Channel Strategy and Support
• Establish and implement an effective channel 'go to market' strategy for the products, to include an agreed and executed sales and marketing plan
• Support bid management processes and pre-sales customer interactions.
• Support Sales forces with a clear product value proposition and training.
Product Innovation/Definition
• Through a thorough understanding of customer needs, the competitive landscape and market trends, regularly identify new opportunities, as well as requirements for enhancements to existing products/services
• Accountable for the products' functional requirements
• Lead/Sponsor of each product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales. Propose process improvements where necessary.
• Develop and lead a cross functional team that helps shape ongoing strategy and ensures the timely/cost effective and quality delivery of product developments and product performance
Manage partnerships and supplier relationships
Product Road map/Life Cycle Management
• Develop and manage the product road map throughout the life cycle from conception to retirement
• Track and make recommendations on the management of product P&L, revenue, new business and profitability including competitive pricing in the marketplace to achieve desired sales volumes/optimized profit
• Make recommendations for the planning and prioritization of product investments with the context of the solution line portfolio strategy.
Product Marketing/Value Proposition/Market Intelligence
• Define and develop the portfolio/product value proposition
• Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support/infrastructure plan to drive the successful acquisition and retention of customers
• Organize, run and work with key user groups and important customer forums to develop customer relationships and influence market thinking
• Propose enhancements and process documents
Product Pricing Strategy
• Define a comprehensive pricing strategy for the product(s)
• Ensure that key players including Sales, Bid, SGS understand the pricing strategy and apply it.
Product Performance
• Responsible for achieving product financial, customer satisfaction and business objectives.
• Ensure that stakeholders are fully engaged and committed to achieving these objectives.
Product Management Practice
• Ensure a complete communication of the 'project plans progress tracking' to all relevant parties getting their strong commitment.
• Contribute to the Product Management practice, working with Product Management peers to drive best practice across the SITA Product Management community
• Act as coordinator for those working on the product development, stage gate and product projects
• Act as mentor/coach to more junior members within the Product management community
ABOUT YOUR SKILLS
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)
⏰ Flex Day: Make your workday suit your life and plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
SITA provides IT and communications solutions for the air transport industry, serving airlines and airports worldwide. Its products cover areas such as passenger check-in, flight operations messaging, baggage tracking, and airport-to-airline communications, all delivered through a global network of integrated software systems and services. The company connects airlines, airports, ground handlers, and other partners to enable smooth travel operations and better customer experiences. What sets SITA apart is its long history (nearly a century) and its deep, industry-wide reach; it focuses on interoperability and end-to-end integration across the entire air transport ecosystem, backed by partnerships and a shared infrastructure rather than standalone products. The company’s goal is to keep building connections that unite the fragmented aviation industry and to deliver better solutions that streamline operations and improve the travel experience for customers.
Explore more opportunities at SITA