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Peek

Booking platform and marketplace for experiences

Vice President - Customer Experience

Full-Time
$200k - $245k/yr
Expert
Bachelor's, MBA
Remote in USA
Remote
Customer Experience & SupportCustomer Experience, Customer Success

About the job

Requirements
  • At least 10 years of experience in Customer Success, Onboarding, and/or Support, with VP or Senior Director ownership of at least two functions.
  • A track record of transforming how a function operates and personally architecting team workflows.
  • Hands-on experience with AI and automation, including understanding their capabilities, limitations, failure modes, and iteration in real workflows.
  • Measurable impact on cost-to-serve or customer experience efficiency metrics without sacrificing satisfaction.
  • Data fluency to build metrics frameworks, interpret dashboards, and drive decisions from data.
  • Direct hands-on experience with AI tools and agentic workflows.
  • SaaS experience across complex enterprise post-sales operations and high-velocity SMB or mid-market environments.
  • Willingness to work at every level as a player-coach and understand front-line operational details.
  • A bachelor's degree.
  • Experience managing globally distributed teams and French fluency are beneficial.
Responsibilities
  • Lead a multi-brand team of Directors, Managers, and individual contributors; develop talent and build bench strength across the unified organization.
  • Foster operational rigor, data-driven decision-making, and leverage so the team can focus on high-impact work rather than low-value tasks.
  • Hire and mentor senior operators who understand team leadership and how to amplify impact with AI and modern tools.
  • Partner with existing functional leadership to preserve strong customer relationships and institutional knowledge during the post-acquisition transition.
  • Assess the operating model across three functions and brands, identify effective practices, and prioritize opportunities to unify operations.
  • Build standardized processes, playbooks, and workflows that enable teams to operate consistently and clearly while incorporating each brand's strengths.
  • Apply structured methodologies such as Six Sigma, Lean, Scrum, or equivalent approaches to continuously improve operations.
  • Lead cross-brand strategic initiatives and ensure changes are implemented smoothly with clear outcomes.
  • Identify opportunities for AI and automation to reduce manual work and give teams more time for work requiring human judgment or relationships.
  • Enable onboarding teams to use AI-assisted tools to help customers reach value faster and focus on complex implementations and customer outcomes.
  • Equip support teams with AI agents and improved knowledge systems so live agents focus on requests requiring human judgment and relationship-building.
  • Use data and automation to surface early customer-success risk and opportunity signals so CSMs can focus on accounts with meaningful retention and growth potential.
  • Leverage internal tools and infrastructure where appropriate; make considered build-versus-buy decisions and avoid vendor lock-in where possible.
  • Define and own the KPI framework for Onboarding, Success, and Support across all three brands, including baselines, targets, and accountability.
  • Work with internal teams to build dashboards and reporting that give executive leadership visibility into cost-to-serve, team efficiency, and customer satisfaction metrics.
  • Use data and analytics to identify improvement opportunities and drive root-cause resolution.
  • Track and improve NDR, time-to-value, CSAT, NPS, renewal rates, churn, and support-resolution metrics across all brands.
  • Measure whether new tools and workflows improve team efficiency and customer outcomes.
  • Own the organization-wide customer feedback loop, with the teams serving as the primary conduit between clients and Product, Engineering, Marketing, and executive leadership.
  • Translate customer sentiment and data into structured recommendations that inform the product roadmap.
  • Champion the importance of current customers and ensure their needs are heard and acted upon across functions.
Desired Qualifications
  • An MBA.
  • Multi-brand experience and/or post-acquisition integration experience.
  • A background in travel, ticketing, attractions, ResTech, payments, or transactional SaaS industries.
  • Familiarity with Lean, Six Sigma, Scrum, or equivalent process-improvement methods.

About the company

Peek.com connects experience providers and travelers in travel and tourism. For businesses, it provides software to manage payments, marketing, reporting, and reviews; for travelers, it operates a marketplace to discover and book unique experiences. Revenue comes from commissions on each booking. Its goal is to grow a large ecosystem of operators and travelers by making it easy to run experiences and find them.

Company Size

201-500

Company Stage

Series D

Total Funding

$189.9M

Headquarters

San Francisco, California

Founded

2011

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Simplify's Take

What believers are saying

  • Peek raised $70 million on November 20, 2025, extending runway for expansion.
  • The combined platform reaches over 150 million consumers across museums, theme parks, and tours.
  • Dynamic pricing reportedly lifts operator revenue 5-20%, strengthening retention and pricing power.

What critics are saying

  • The Montgomery v. Peek Travel class action, filed February 2025, attacks fee disclosure practices.
  • ACME and Connect&GO integration risk distracts teams through 2026 and delays product consolidation.
  • A failed Springcoast-led growth strategy leaves Peek vulnerable to larger rivals like FareHarbor and accesso.

What makes Peek unique

  • 2025 acquisition of ACME Ticketing and Connect&GO broadens Peek across attractions, museums, and venues.
  • Peek's platform combines booking software, POS, dynamic pricing, fraud detection, and AI agents.
  • Ruzwana Bashir built a unified stack for operators, from tours to RFID-enabled attractions.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Parental Leave
  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
WiT (Web in Travel)
Dec 11th, 2025
The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets

The experiences moment has arrived: Expedia announces intent to acquire Tiqets. Mariano Dima: "experiences is the next thing to crack but it's far more fragmented and harder to get right" If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it's the latest announcement from Expedia Group that it has entered into an agreement to acquire Tiqets, an Amsterdam-based global platform for activities and experiences. In November, Asia-based Klook filed for a US IPO in November, with plans to raise between US$300 million and US$500 million, although this has now been delayed to early 2026. In November, Peek, which provides software for the experiences industry (museums, tours, activities) to manage bookings, operations, and guest experiences, raised $70 million in Series D funding, led by Springcoast Capital Partners, to scale its AI-powered "Experiences Operating System" for tours and activities, also acquiring ACME Ticketing and Connect&GO to expand its tech. This brings Peek's total funding to over $189 million, supporting its platform used by major attractions like MoMA and the Whitney Museum. Announcing its interest in Tiqets, Alfonso Paredes, President of B2B, Expedia Group, said, "The Tiqets integration is a key step toward its vision to build the most comprehensive, global travel solution powered by its expanded APIs, across activities, air, car and insurance. "Tiqets capabilities fit seamlessly into our ecosystem, enhancing the offerings and value we deliver to partners and travellers. Their expertise in experiences complements our strengths in scale and technology, enabling us to accelerate innovation and unlock new growth opportunities." "Joining Expedia Group allows us to combine Expedia's global reach and extensive partnership network with the unique platform of curated museums, attractions and experiences we have built in the last decade," said Laurens Leurink, CEO, Tiqets. "Our shared strengths will transform how travellers and partners experience activities." The transaction, which remains subject to Works Council advice and other customary closing conditions, is expected to close in the first quarter of 2026. The momentum over this multi-billion dollar segment - ranging from $250b to $400b depending which report you go by - is picking up worldwide. In Asia, OTAs like Agoda, Traveloka and Trip.com Group are going all in on this vertical, intensifying competition for specialists such as Klook. Adding spice to the sector, Klook's arch rival, GetYourGuide, at its Unlocked Summit in Bangkok, declared its ambitions to expand in the region. Throwing down the gauntlet, it also announced it is finally profitable - on an adjusted EBITDA basis - and has been for the past year, with revenue approaching €1 billion for the last 12 full months. In Q3 2025, it saw a 30% increase in GMV and over 10 million experiences booked. At Phocuswright, Mariano Dima, Chairman, Civitatis & Advisory Board Member, Klook, talked about how the experiences moment has finally arrived. During a panel at the San Diego event, he said, "Ten years ago we talked about alternative accommodation. Look what happened. Experiences is the next thing to crack - but it's far more fragmented and harder to get right." With 70% of the sector still offline, the growth runway is enormous. "Supply clarity and product definition are the biggest gaps. In Rome you may see 80 options; others show five. Customers need simplicity - and truth," he said. * Quality and clarity * Product definition and transparency * Better cancellation policies * More creative, curated experiences And increasingly, he believes, growth will be driven by Latin America and APAC, not just Europe and the US. But with growth comes responsibility, he asserts. The big platforms must champion the soul of travel - SMEs, families, and local operators who anchor the industry's authenticity. "The core of experiences is that local walking guide in the middle of nowhere. We have a responsibility to train them, help them grow their business, and ensure they aren't left behind." It'll be interesting to watch scale battle with soul in this hot sector in 2026.

Les Affaires
Nov 20th, 2025
Connect&GO sold to an american company.

Connect&GO sold to an american company. "We are thrilled to join forces with Peek," states Connect&GO's CEO, Dominic Gagnon. (Photo: courtesy) The Montreal startup Connect&GO has been acquired by Peek, a California-based company. Founded in 2012, the Quebec technology company developed an operations management platform for amusement parks, water parks, entertainment centers, zoos, aquariums, festivals, and other events. It experienced strong growth by expanding into Europe and the United States. Its system, which includes connected wristbands, allows for compiling customer data in one place to link it to online ticketing, food and beverage points of sale, access control, and cashless payments using a dedicated virtual wallet for events or attractions. It has notably been used at the Olympic Games, the Super Bowl, Formula 1, and the Osheaga festival. The company employs around fifty people who are expected to retain their positions. Anticipated synergy. Connect&GO's co-founder and CEO, Dominic Gagnon, praised the achievements of the acquirer, which has distinguished itself by creating an AI-based platform for the tourism and experiences sector. "Peek has demonstrated exceptional mastery in innovation and scaling within the industry," he said in a statement on Thursday morning. Peek offers a booking software that connects travel agents and activity organizers with consumers. "We are excited to unite our strengths with those of Peek, given our shared mission, and we will work quickly to combine our knowledge and resources to offer even more effective solutions to the attractions we serve," added the Quebec boss, who is also a guest expert at Les Affaires. The amount of this transaction has not been disclosed. In parallel, Peek has also acquired the California company ACME Ticketing, which has a specialized ticketing platform for cultural institutions. Additionally, Peek announced on Thursday that it has raised $70 million U.S. dollars in a funding round from the venture capital firm Springcoast Partners.

NewsPoint
Aug 26th, 2025
Peeko Raises $3.2M for Quick Commerce

Former Leap Finance executives launched Peeko, a babycare-focused quick commerce startup, raising $3.2 million (INR 28 Cr) in a seed round led by Stellaris Venture Partners. Angel investors included Maninder Gulati, Abhishek Goyal, Nitin Gupta, Arjun Vaidya, and Titan Capital cofounders. Peeko plans to enhance its product assortment, logistics, and team, and expand operations in Bengaluru. The Indian quick commerce market is projected to reach $40 billion by 2030.

PhocusWire
Oct 14th, 2022
Move To Digital Gains Momentum In Tours And Activities Sector

Barring no major disruptions, the tours, activities and attractions (TAA) sector will exceed pre-pandemic levels by 2024, with global revenue reaching $260 billion. But the recovery will be uneven, with certain regions, channels and segments recovering faster than others

Beardsley Publishing Corporation
Dec 3rd, 2021
Goldman Sachs invests into Peek in $80M

Peek, an e-commerce platform that offers booking software and a consumer marketplace focused on selling experiences and attractions, received an $80 million Series C investment from WestCap and Goldman Sachs.