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Optimove promotes Moshe Demri to Chief Revenue Officer and Varda Tirosh to Chief Operating Officer. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary Optimove has promoted Moshe Demri from senior vice president of revenue in EMEA to Chief Revenue Officer, and Varda Tirosh from chief customer officer back to Chief Operating Officer, a role she previously held after joining the company in 2012. Demri, who joined Optimove in 2012 and has held seven distinct roles there, will take over leadership of the customer success organization that Tirosh built. The promotions come during a period of corporate growth that includes the integration of Smartico following its acquisition. Key Takeaways New Chief Revenue Officer - Moshe Demri steps into the role of CRO, marking his seventh position at Optimove since joining in 2012 Operations Leadership - Varda Tirosh returns to the Chief Operating Officer post after serving as Chief Customer Officer since 2013 Customer Success Oversight - In his new capacity, Demri will directly oversee Optimove customer success organization. Corporate Evolution - The leadership refresh follows strategic developments earlier in the year, including workforce adjustments and the acquisition of Smartico Internal Synergy - Both executives bring over a decade of company experience and collaboration to their expanded leadership duties Fact-checked Sources verified before publication Optimove has announced key executive leadership updates, elevating senior vice president of revenue in EMEA, Moshe Demri, to the role of Chief Revenue Officer, while Varda Tirosh steps into the position of Chief Operating Officer. The strategic internal promotions highlight long term talent development at the CRM and marketing solutions provider. Strengthening executive leadership and customer success. CRM and marketing solutions provider Optimove has restructured its executive leadership team by promoting long term executives Moshe Demri and Varda Tirosh. Demri, who previously served as senior vice president of revenue in EMEA, assumes the chief revenue officer position, marking his seventh distinct role within the company since joining in 2012. As CRO, Demri assumes direct responsibility for guiding Optimove customer success organization, inheriting a team shaped by years of development. Varda Tirosh, who originally served as chief operating officer for a year following her arrival in 2012, returns to the COO post after holding the chief customer officer title since 2013. The leadership transition builds upon a foundation of peer collaboration spanning over a decade. These changes follow a dynamic period of corporate growth for Optimove, which includes integrating Smartico following its acquisition in April and adapting its workforce strategy earlier in the year. Executive commentary. Announcing the leadership transition on LinkedIn, Moshe Demri shared his perspective on working alongside Tirosh: "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to ." Demri added: "So, as I step into my new role as CRO, I am honoured to inherit one of the strongest teams at Optimove, a team that Varda has spent years building, developing and shaping. I am equally privileged that she will continue to be a mentor, partner and someone I can learn from as she takes on her next challenge as COO." Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by Moshe Demiri. How Gamblers Connect verify sources Moshe Demri Chief Revenue Officer at Optimove · October 8, 2026 Official Body Primary LinkedIn "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to." Gamblers Connect only publishes verified anf official news from reputable iGaming professionals. Read its full editorial standards

Optimove's Demri becomes CRO as Tirosh named COO. CRM and marketing solutions provider tweaks its C-suite. October 09, 2026 Appointments Optimove has promoted its senior vice president of revenue in EMEA, Moshe Demri, to chief revenue officer, with Varda Tirosh becoming chief operating officer. Demri revealed the C-suite changes on LinkedIn, with the CRO post his seventh role at the CRM and marketing solutions provider since joining in 2012. Tirosh has also been with Optimove since 2012 and was originally chief operating officer for a year. Having been chief customer officer since 2013, she has now moved back to the COO post. In his latest role, Demri is responsible for Optimove's Customer Success organisation. Refresh for Optimove C-suite. "For more than a decade now, Varda and I have been peers who lean on one another when needed," Demri said. "But even as InterGame Ltd became peers, I never stopped seeing her as someone I could learn from and look up to. "I have always admired her energy, dedication, work ethic and professionalism. As chief customer officer, she truly mastered the craft of customer success, always inventing, always improving, never accepting that the way something works today is necessarily the way it should work tomorrow. "So, as I step into my new role as CRO, I'm honoured to inherit one of the strongest teams at Optimove, a team that Varda has spent years building, developing and shaping. "I'm equally privileged that she will continue to be a mentor, partner and someone I can learn from as she takes on her next challenge as COO. "And I'm incredibly excited about what comes next, working even more closely with its Customer Success team and, most importantly, with all of its clients. "Big shoes to step into, and an exciting chapter ahead." Back in June, Optimove revealed plans to cut 10 per cent of jobs due to the emergence of artificial intelligence. The company now also owns Smartico after acquiring the company in April.

Optimove AI wins Industry Innovation of the Year at the SBC Awards 2026. The award recognizes Optimove's AI suite, the only one that works in three surfaces: inside Optimove's platform, connected to the AI tools operators already use, and through custom-built applications. October 06, 2026 10:24 ET | Source: Optimove New York, Oct. 06, 2026 (GLOBE NEWSWIRE) - Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announces that Optimove AI has been named Industry Innovation of the Year at the SBC Awards 2026. The award was presented on October 1 at the MEO Arena in Lisbon, on the final day of SBC Summit. Now in its thirteenth year, the SBC Awards recognize and celebrate the very best in the betting and gaming industry. The prestigious awards honor the achievements of operators and suppliers across all major disciplines, including payments, marketing, platform providers, and data. This year's ceremony spanned 39 categories. Optimove AI, the Industry Innovation of the Year, is the only AI suit built for the three places CRM marketing happens: inside Optimove's platform, outside the platform connected to AI tools marketers already use, and in custom-made applications built on top of the platform by Optimove's team. * Inside Optimove's platform. Native AI agents surface insights, create assets, and make decisions across audiences, journeys, offers, content, and send time, while OptiGenie, and internal conversational agent, can coordinate all the work from simple prompts. * Outside Optimove's platform, through the Optimove MCP. Unlike integrations that only read data, the Optimove MCP connects with AI tools such as Claude and ChatGPT to act on it building segments, drafting campaigns, getting insights, connecting with other data sources, and answering platform questions * On top Optimove's platform, through Optimove Custom Apps. When an operator's needs go beyond off-the-shelf features, Optimove's Forward Deployed Engineers, together with CS teams, build tailored, fully integrated applications that amplify optimization capabilities One example: through the Optimove MCP, an operator can generate a branded, playable minigame for players from a simple prompt, with no code or developer support. "Marketers no longer work in one place, so their AI can't live in one place either," said Rony Vexelman, SVP of Marketing at Optimove. "We built Optimove AI to meet operators wherever they work: in our platform, in the AI tools they already rely on, and in applications built for their specific needs. This award belongs to our product and engineering teams, who built Optimove AI and keep us on the leading edge, and to the operators we partner with, who give us a clear view of the issues and opportunities in front of them today." Optimove has a long history of AI innovation. AI has been part of the Optimove platform since 2012, laying the groundwork for Positionless Marketing, the movement Optimove CEO Pini Yakuel introduced in 2025 at Optimove Connect. That foundation has positioned Optimove to lead the CRM marketing industry in generative and agentic AI today. Optimove AI is part of the Optimove Positionless Marketing Platform, which removes the marketing "assembly line" of handoffs between data, creative, and engineering teams. It is also included in Optimove Ignite+, the program that gives startup operators access to the complete platform, under preferential commercial terms adapted to operators' early stage. The award adds to a year of recognition for Optimove. In the 2026 Gartner Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs, the company ranked #1 for Real-Time Personalization and Decisioning and was named a Visionary for the third consecutive year. Optimove is used by 56% of the iGaming operators ranked in the EGR Power 50, including 70% of the top ten. About Optimove Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For three years running, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs. In the 2026 edition, it is ranked #1 for Real-Time Personalization and Decisioning among the 12 vendors evaluated. Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform. All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work: inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.