Yassir

On-demand ride-hailing, delivery, and digital finance

Mid/Senior Data Analyst - Marketing

Data AnalysisConfirmed live in the last 24 hours

Full-timeNo salary listedHybrid

About the Job

Requirements

A bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
A minimum of 5 years of experience in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and defining tracking plans for marketing campaigns.
Experience with data querying languages such as SQL, scripting languages such as Python, and/or statistical or mathematical software such as R.
Fluency in French and English.

Responsibilities

Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign return on investment, and user engagement metrics.
Use data analysis skills and marketing knowledge to identify opportunities to improve marketing strategies and tactics.
Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
Promote a data-driven marketing culture within the organization as a data ambassador.
Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
Partner with Engineering to ensure collection of relevant data for informed decision-making and optimization of marketing efforts.
Develop and implement hypotheses to optimize marketing performance using rigorous analytical approaches and methodologies.
Communicate insights and recommendations through data-driven storytelling to influence stakeholders to make data-informed decisions.

Desired Qualifications

Arabic language skills are an advantage.

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.

Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.

Responsibilities

Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.

Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.

Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.

Serve as a data ambassador, promoting a data-driven marketing culture within the organization.

Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.

Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.

Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.

Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.

Requirements

Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.

A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.

Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)

Language skills : French and English (fluent) , Arabic is an advantage

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.

Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.

We look forward to receiving your application!

Best of luck,

Your Yassir TA Team

About the Company

Yassir

On-demand ride-hailing, delivery, and digital finance

Yassir runs a super app that combines ride-hailing and last-mile delivery across 45 cities in the Maghreb, with recent expansions into France, Canada, and Sub-Saharan Africa, and it is adding digital financial services for paying, saving, and borrowing. Users access all services in one app, with the platform coordinating rides and deliveries through its logistics network and offering fintech features for payments and lending. Unlike single-service competitors, Yassir bundles transportation, delivery, and financial tools within a single regional marketplace, and it emphasizes social values and financial inclusion. Its goal is to become a comprehensive marketplace that helps people use a cashless, digital economy while meeting everyday needs across its growing network.

Company size: 1,001-5,000
Company stage: Series B
Total funding: $180.3M
Headquarters: Algiers, Algeria
Founded: 2016

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