Kramer

Pro AV hardware, software, AV-over-IP solutions

Sales Manager - East India

Field SalesPosted on Nov 11

Full-timeNo salary listed

About the Job

Requirements

At least 7 years of overall sales experience, including substantial and demonstrable experience selling audio-visual products or solutions.
Must have lived and worked in East India for the last 5 years and have an established local network across West Bengal, Bihar, Jharkhand, Odisha, and/or North East India.
Have a proven track record of consistently meeting or exceeding sales targets in a channel and direct sales environment.
Have strong existing relationships with system integrators, dealers, consultants, and enterprise or government customers in the region.
Be willing and ready to travel extensively across the territory, including North East India.
Be available to join within 45 days of offer.
Be based in a metro or key city within East India.
Have strong consultative and solution-selling skills, including the ability to translate technical audio-visual capabilities into customer use cases.
Have relationship-building, networking, and channel management skills.
Have commercial and negotiation acumen, including experience with collections and credit management.
Be self-driven, target-oriented, and comfortable working independently across a large, geographically spread territory.
Have communication and presentation skills, and fluency in English and Hindi.
Have working knowledge of customer relationship management tools and Microsoft Office, and the ability to prepare proposals, forecasts, and account plans.
Hold a bachelor's degree in Engineering, Business Administration, or a related field.
Be able to join within 45 days from the date of offer.
Demonstrate at least 5 consecutive years of residence and active sales work within East India immediately prior to this role.

Responsibilities

Own and deliver sales targets for the East India region, covering West Bengal, Patna/Bihar, Jharkhand, Odisha, and North East India.
Develop and execute the regional go-to-market strategy, identifying growth opportunities across enterprise, government, education, and corporate segments in the territory.
Build, manage, and expand a network of channel partners, system integrators, and dealers across the region to extend market reach.
Generate and manage a healthy sales pipeline through direct engagement with end customers, consultants, and partners across all territory states.
Present and position the company's audio-visual and collaboration solutions to technical and business decision-makers, tailoring proposals to customer requirements.
Track and respond to relevant tenders, requests for proposals, requests for quotations, and government procurement opportunities, including GeM, arising within the region.
Negotiate commercial terms, close deals, and ensure timely collection in line with company credit and collection policies.
Collaborate with pre-sales, product, and technical teams to develop solution proposals and support demonstrations and proof-of-concepts.
Monitor competitor activity, pricing, and market trends across East India, and share market intelligence with leadership.
Travel regularly across the assigned states to service key accounts, partners, and emerging opportunities, particularly in North East India.
Forecast the pipeline accurately and maintain up-to-date account and opportunity records in customer relationship management tools.
Represent the company at regional trade shows, partner events, and industry seminars to build brand visibility across the territory.

Desired Qualifications

Have working knowledge of a regional East India language.
An MBA or equivalent management qualification is an added advantage.

Sales Manager – East India

Department	Sales – East India Region
Reporting To	Regional Sales Head- North & East
Territory Managed	West Bengal, Patna (Bihar), Jharkhand, Odisha and North East India
Base Location	Must be based in a metro/key city within East India (e.g., Kolkata, Bhubaneswar, Patna, Ranchi)
Travel	Extensive travel required across West Bengal, Bihar, Jharkhand, Odisha and the North Eastern states
Experience Required	7+ years of sales experience in audio-visual (AV) products, with the last 5 years based and working in East India
Joining Time	Immediate to within 45 days of offer
Employment Type	Full-time, Permanent

About KramerAV

KramerAV is a global provider of professional audio-visual and collaboration solutions, delivering technology for presentation, connectivity and control across enterprise, education, government, Defense and broadcast environments. As we continue to strengthen our presence across East India, we are looking for an experienced, locally-rooted sales professional to drive growth across West Bengal, Bihar, Jharkhand, Odisha and the North Eastern states.

Job Summary

The Sales Manager – East India will be responsible for driving revenue growth and market share for KramerAV's audio-visual and collaboration solutions across the East India region, covering West Bengal, Patna (Bihar), Jharkhand, Odisha and North East India. The ideal candidate has an established network of channel partners, system integrators and end customers across these markets, built over at least five years of working and living in the region, along with a strong track record of selling AV products and solutions.

Key Responsibilities

Own and deliver sales targets for the East India region, covering West Bengal, Patna/Bihar, Jharkhand, Odisha and North East India.
Develop and execute the regional go-to-market strategy, identifying growth opportunities across enterprise, government, education and corporate segments in the territory.
Build, manage and expand a network of channel partners, system integrators and dealers across the region to extend market reach.
Generate and manage a healthy sales pipeline through direct engagement with end customers, consultants and partners across all territory states.
Present and position KramerAV's audio-visual and collaboration solutions to technical and business decision-makers, tailoring proposals to customer requirements.
Track and respond to relevant tenders, RFPs/RFQs and government procurement opportunities (including GeM) arising within the region.
Negotiate commercial terms, close deals and ensure timely collection in line with company credit and collection policies.
Collaborate with pre-sales, product and technical teams to develop solution proposals and support demonstrations and proof-of-concepts.
Monitor competitor activity, pricing and market trends across East India, and share market intelligence with leadership.
Maintain regular travel across the assigned states to service key accounts, partners and emerging opportunities, particularly in North East India.
Accurately forecast pipeline and maintain up-to-date account and opportunity records in CRM.
Represent KramerAV at regional trade shows, partner events and industry seminars to build brand visibility across the territory.

Required Experience

7+ years of overall sales experience, with substantial and demonstrable experience selling audio-visual (AV) products or solutions.
Must have lived and worked in East India for the last 5 years, with an established local network across West Bengal, Bihar, Jharkhand, Odisha and/or North East India.
Proven track record of consistently meeting or exceeding sales targets in a channel and direct sales environment.
Strong existing relationships with system integrators, dealers, consultants and enterprise/government customers within the region.
Willingness and readiness to travel extensively across the territory, including North East India.
Available to join within 45 days of offer.
Must be based in a metro or key city within East India.

Skills & Competencies

Strong consultative and solution-selling skills, with the ability to translate technical AV capabilities into customer use cases.
Excellent relationship-building, networking and channel management skills.
Strong commercial and negotiation acumen, including experience with collections and credit management.
Self-driven, target-oriented and comfortable working independently across a large, geographically spread territory.
Good communication and presentation skills; fluency in English and Hindi, with working knowledge of a regional East India language preferred.
Working knowledge of CRM tools and MS Office; ability to prepare proposals, forecasts and account plans.

Educational Qualification

Bachelor's degree in Engineering, Business Administration, or a related field. An MBA or equivalent management qualification is an added advantage.

Other Requirements

Notice period / availability: candidate must be able to join within 45 days from the date of offer.
Base location must be a metro or key city within East India, subject to business and travel requirements across the territory.
Must demonstrate at least 5 consecutive years of residence and active sales work within East India immediately prior to this role.

About the Company

Kramer

Pro AV hardware, software, AV-over-IP solutions

Kramer Electronics makes professional AV hardware and software for video and audio over IP. Its products cover end-to-end signal management, including presentation systems, media streaming, video walls, extenders, switchers, scalers, and wireless collaboration for hybrid work and education. The company differentiates itself with an integrated, end-to-end portfolio, growth through acquisitions, and a regional, customer-focused approach with HQs in Amsterdam and Singapore. Its goal is to triple its business within about four years (from 2021) across more than 90 countries.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Heinsberg, Germany
Founded: 1981

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