Marketing Data Scientist

Scopely is seeking a Marketing Data Scientist to join our Marketing Analytics team in Barcelona, Spain, on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

As a Marketing Data Scientist, you will be part of the Marketing Analytics team, which is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition and Ads teams.

What You Will Do

• develop and maintain models that guide paid media investment, including spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
• measure the effectiveness and incremental impact of advertising using sound statistical methods
• work on Ads initiatives to improve player experience while optimizing monetization, enhance our strategy in ads bidding, etc.
• translate model outputs into clear recommendations on where and when to invest, explaining expected outcomes, uncertainty, and key assumptions to marketing and finance partners.
• partner with User Acquisition, Ads, Finance, and Analytics Engineering teams to turn reliable data science into tools and workflows that support recurring marketing decisions

What We're Looking For

• 3+ years of experience as a Data Scientist. Background in performance marketing and mobile free-to-play gaming is strongly preferred
• excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
• preferred experience in applying marketing modeling techniques e.g., media mix modeling, time series forecasting, segmentation/clustering
• advanced SQL and hands-on Python skills for working with large datasets, developing analyses, and building reliable, scalable models; exposure to Google Cloud Platform and BigQuery is a plus
• working knowledge of visualization tools: Looker (Preferred), QlikView, Tableau, or PowerBI
• proficiency in developing and operating production data science workflows, including orchestration with tools such as Airflow and containerization with Docker; cloud deployment, CI/CD, and monitoring experience is a plus
• strong communication skills and the ability to explain clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations
• Bachelor’s degree in a quantitative or scientific field, or equivalent practical experience, is a big plus
• experience in the games industry, or interest in video/mobile games and the evolving in-game advertising field, is a plus but not required

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!  

Please ensure that the résumé/CV you attach is written in English.