Senior Product Manager Lifecycle Growth

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars™ Jedi: Fallen Order, Star Wars™ Jedi: Survivor and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Why This Role Matters

As a Senior Product Manager on Apex Legends, you will own how we reach players, bring them back, and keep them playing, across in-game messaging, email, web and creator channels.

You will lead player lifecycle and growth for Apex Legends, including designing in-game messaging and targeting experiments. You will partner with EA's central CRM, web and marketing teams, and advocate for the features that keep the Apex Legends community connected to the game.

This role combines product development with hands-on live service execution. You will build and iterate on player messaging and engagement features while operating the seasonal cadence of Message of the Day, email and drops programs.

Responsibilities

• Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle

• Design and run experiments to measure the impact of marketing, messaging, and rewards

• Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience

• Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking

• Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store 

• Own the in-game experience for Twitch and YouTube drops, 

• Help define and grow new channels that facilitate growth and retention

Qualifications

• 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app

• Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping

• Hands-on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL

• Strong understanding of F2P player motivations, retention and reactivation

• Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority

• Clear, concise writing and an eye for player-facing copy

• Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs

• Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus

• Growth experience in mobile F2P or an MBA is a plus

Pay Transparency - North America

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD

* California (depending on location e.g. Los Angeles vs. San Francisco) *$143,800 - $217,200 USD