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Reformation to open third Toronto store inside this major mall. Aug 26, 2026 Toronto-based journalist and Managing Editor with years experience covering local news and lifestyle. Sustainable fashion brand Reformation will soon open its newest Toronto storefront inside the Eaton Centre next week, marking its third in the city. Known for its limited-edition collections, sustainable creations and high-end designs, Reformation's latest location will bring its wide array of apparel to one of Toronto's largest tourist hubs. What to know about the Reformation store opening in Toronto. When will it open? A set date has yet to be announced, but according to the brand, it plans to open the week of Aug. 31, 2026, at the Toronto Eaton Centre. Where will the new Reformation store be located? Shoppers will be able to find the new storefront on the top level, steps away from Zara. What can shoppers expect at the new Reformation store? The mall location will span over 1,100 square feet and feature the brand's beloved proprietary tech-enabled concept, Retail X. This concept brings the best of Reformation's online shopping experience to its physical store. According to the brand, this high-tech experience brings fancy features like magic wardrobes and customizable lighting. Shoppers will be able to browse an assortment of pieces that, according to the brand, "pair modern, clean silhouettes with everyday ease, including contemporary separates, relaxed denim, and a constant rotation of new dress arrivals." What will the store look like? All of this can be found within a store that reflects Reformation's signature design details. In terms of its interior design, think honey oak millwork and rich mauve and root beer upholstery. Per the brand, the interior is further enhanced by 1940s furniture, vintage Italian lighting, and custom Art Deco-inspired area rugs. Talk about chic! Following the success of its Yorkville and Yorkdale locations, the new Reformation location will serve as a stop for a quick, current wardrobe refresh in the city. Karen doradea. Managing Editor, Toronto - Karen is a multimedia journalist based in Toronto. With a strong knowledge of reporting and editing through all forms of media, she has a true passion for storytelling. She carries several years of journalistic experience and has covered the Toronto scene from local stories to national news. When Karen isn't publishing fire content, you can find her binge-watching sitcoms on Crave, at a must-try restaurant, or scrolling endlessly on TikTok looking for the next best thing - News never sleeps.

Cult US sustainable clothing brand Reformation to open in Manchester city centre. It's the brand's first UK store outside London. Cult US sustainable clothing brand Reformation is set to open its doors in Manchester very soon. Since it was first founded in Los Angeles all the way back in 2009, Reformation has gone on to become one of the largest sustainable womenswear brands on the planet, and is now known and loved for making beautiful, timeless apparel and accessories that aim to 'inspire confidence' across life stages and occasions. Operating on a business model that pairs a smart approach to merchandising with a responsive supply chain, Reformation now operates more than 70 retail stores across the US, UK, Canada, and France. At the heart of the Reformation story is a genuine commitment to 'doing things differently'. Since day one, sustainability has been woven into everything the brand makes - from the eco-certified fabrics and responsible factories, to its famously transparent sustainability reports. Currently, Reformation has five UK stores to its name - but, it may come as no surprise to fans of the brand that they're all in London. That's why the news of this new Manchester opening is such a big deal. Set to be the label's first UK store outside of the capital, Reformation has secured a prime spot on King Street in the heart of the city centre, and although there's no confirmed opening date as of yet, if the shop windows saying 'Summer 2026' are anything to go by, Manc Group can only imagine it'll be very soon. Read more: "For Manchester, it's a landmark moment, and for King Street, it's the latest signal that this is one of the UK's most exciting retail destinations," a spokesperson for King Street said in a statement. Stay tuned for details on opening dates to be announced in due course. Featured Image - The Manc Group

How an L.A. vintage boutique became a billion-dollar company. Aug. 4, 2026 3 AM PT See more from the L.A. Times in Google Search. Set Los Angeles Times as preferred * From a small La Brea vintage shop to a market value nearing $1 billion, Reformation's IPO caps a meteoric rise for an L.A.-born sustainable fashion brand now spanning 70 stores worldwide. * Built on a cheeky sustainability mission and cult-favorite dresses worn by celebrities and wedding guests, Reformation targets style-conscious shoppers seeking pieces that last without fast-fashion guilt. * As the company pours IPO cash into aggressive global expansion, analysts warn that shareholder pressure and past quality stumbles could test its eco-conscious image - and Wall Street patience. What started as a little tailored vintage clothing store on La Brea Avenue blossomed into a billion-dollar company. Reformation, the women's clothing company, is known for its sustainable mission and slogan: "Being naked is the #1 most sustainable option. We're #2." Its clothes have been spotted on the shoulders of celebrities such as Taylor Swift and Hailey Bieber for more than a decade, but it wasn't until last week that Reformation was listed on the stock market, and with a rise in its share price midday Monday, its market value climbed above $950 million. It has been a stunning rise, starting with management and manufacturing out of Los Angeles and expanding to 70 locations, mainly in the United States, with 13 in California and storefronts in Canada, France and the United Kingdom. It plans to use the money it raised to open 12 to 14 stores each year. July 16, 2026 "We're still really early on in our inning," Reformation Chief Executive Hali Borenstein said in an interview with CNBC. "We have less than 1% penetration of our core market, and so you're going to see a lot more from us." Still, some consumers and analysts are concerned that growing too much could damage the brand and the quality and sustainability it is known for. "At one point I feel like Reformation was trying to grow too fast, and that's where they lost sight of quality," Jessica Ramirez, co-founder of the Consumer Collective, a consumer insights company, said. "I wouldn't want that same pressure to come back once they're public, which is what tends to happen." The apparel company was founded by Yael Aflalo, a California native, in 2009. It started with Aflalo customizing vintage clothing in the back of a store and selling it before transitioning to producing its own clothing using sustainable materials. Sept. 30, 2025 In 2013, Aflalo started designing and manufacturing clothes along with tailoring, and began selling them through a website. Reformation opened a factory in Los Angeles the same year. At the time, the company was best known for its dresses, but over the next few years expanded its offerings to more apparel. Reformation opened its first international stores in Toronto and London in 2019, when it partnered with private equity firm Permira to further scale. Aflalo continued to lead the company until 2020, when Borenstein took over as CEO. On its website, the company lists Tencel, recycled cotton and dead-stock fabrics as some of its preferred materials to meet its sustainability standards. It also discusses practices such as limited collections it uses to keep the environmentally friendly label. It found a niche of fashionable consumers who wanted cutting-edge clothes you could wear to a wedding but also something that could last and was better for the environment than mass-produced products. "They were a sustainable apparel brand that wasn't a potato sack," Ramirez said. "For a long time, that's really what we had: product that was sustainable and it wasn't good-looking". April 10, 2026 The brand emphasizes that its pieces are meant to last even with heavy use and not just be tossed. One Reformation fan once wrote in the New Yorker that the brand's sustainable, minimalist dresses developed a cult following for finding the right price point, "mostly priced in the low three digits - just the right amount to blur the lines between those who thought of a two-hundred-and-eighteen-dollar jumpsuit as an affordable basic and those for whom it would be an impractical splurge." Although it has done well in its sweet spot, it could face the headwinds that many hot brands do as they struggle to grow beyond their hardcore fans and remain relevant. Reformation has tried to position itself outside of other millennial brands, analysts say, but the cyclical nature of the apparel market makes the category a tough sell. Apparel companies, including Allbirds, which has pivoted since listing, can often struggle in the stock market as they lose buzz after their initial public offerings. Sept. 12, 2024 "Look at Birkenstock. It hasn't been a bad company, and there's still always a lot of questions around it," Ramirez said. "On Running has been having year-over-year growth that is unseen, and they still get tanked when earnings come through." Reformation has faced worries it was growing too much in the past. A few years ago, the brand started facing criticism for lowered quality as it began rapidly opening more stores and introducing new product offerings such as bags and shoes. Some fans said they noticed that dip in quality back then. Felipe Caro, a business professor at UCLA, said he was skeptical of Reformation's ability to hold on to its sustainable image after going public, which is part of the brand's popularity. He said investors may have to compromise on scale in order for the brand to continue to see success with its current customer base. "I'm not seeing them growing to the scale of H&M or Uniqlo," Caro said. "But that doesn't mean it's necessary. Given that they charge higher prices, they might be able to remain very healthy financially without having to have the numbers that you see at the fast-fashion brands." May 19, 2026 It might also struggle with balancing its sustainability goals with shareholder pressure to lower costs. Ramirez said Reformation may see some difficulty with investors understanding the brand and the uncertainty around direct-to-consumer brands. "When you're private, you can just say, 'I want to do it this way,' and maybe forgo a little bit of profit in order to achieve other things that are considered important," Caro said. "Do they just say we only care about profit, forget about the sustainability part? That might kill the brand." Reformation says it has only scratched the surface on its potential customer base. And now it has the war chest to go after more types of consumers. Borenstein said the company isn't feeling the same pressures as the rest of the retail industry, because of the wide customer base it attracts. "Our active customer numbers are incredibly strong, and so we are feeling really good about our ability to continue to execute throughout the year, even with all of the dynamic environment that we are operating in." More to read. Inside the business of entertainment. The Wide Shot brings you news, analysis and insights on everything from streaming wars to production - and what it all means for the future. By continuing, you agree to its Terms of Service, which include arbitration and a class action waiver. You agree that Los Angeles Times and its third-party vendors may collect and use your information, including through cookies, pixels and similar technologies, for the purposes set forth in its Privacy Policy such as personalizing your experience and ads. Annika Duneja is a business reporting intern at the Los Angeles Times. She graduated from the Hussman School of Journalism and Media and the Kenan Flagler Business School at the University of North Carolina at Chapel Hill, where she wrote for the Daily Tar Heel's City & State Desk. She has previously worked at CNBC and NBC4 Washington, and is a native of Washington, D.C.