Principal Communications Manager
Intuit
Principal Communications Manager
Intuit
Tax, accounting, and personal-finance software
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With tens of millions of customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Overview
Intuit is the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Our mission is to power prosperity around the world, and our Global Business Solutions Group (GBSG) carries that mission for small businesses, mid-market companies, and the accountants who serve them.
We're hiring a Principal Communications Manager who is eager and equipped to help Intuit win the mid-market. This means leading creative and targeted communications efforts that establish Intuit as the go-to, industry-leading solution for mid-market companies, and the top recommendation from the accounting firms, CFOs and advisors who guide and make their software decisions. Intuit Enterprise Suite and QuickBooks Online Advanced are the products behind this push, but the mandate is bigger than either one: it's category leadership in a market Intuit intends to own by delivering a platform that meets the needs of its business customers, and the accountants that serve them, at every stage of growth so they never leave the Intuit platform. You'll have the runway to build and grow this function over time as that ambition scales.
The job is being a cross-functional leader in a highly-matrixed organization. You'll set strategy and direction across Analyst Relations and PR, including executive thought leadership and work closely to influence and engage Product Marketing, Corporate Communications, Investor Relations, and Legal, balancing the objectives of each and pulling each function's work into one coherent external story aimed at two audiences that drive mid-market purchase decisions: industry analysts and the accounting/advisory community.
Executive visibility (press interviews, bylines, LinkedIn presence, analyst briefings) is one of the tools you'll use to do that, not the mandate itself. Reporting to the VP of Brand and Product Communications, you'll own the strategy; the Principal Analyst Relations Manager reports organizationally to the VP but is led day-to-day (direction, priorities, and execution) by you. Your deep existing knowledge of the enterprise space and hungry exploration of the growing verticals we will take on as well as the changing landscape is critical and you will be the individual who helps bring that outside-in perspective to the team, by knowing what stakeholder audiences care about most.
Responsibilities
How You Will Lead
Set and own the external communications strategy for Mid-Market, combining PR and Analyst Relations, anchored in a single goal: making Intuit the recognized, go-to platform for mid-market companies and their accounting firms.
Lead the Analyst Relations strategy and direct the Principal Analyst Relations Manager's day-to-day priorities, including the analyst calendar, briefings, inquiries, narrative, and inclusion in named evaluations and market reports (Gartner, IDC, Forrester, Constellation), while that role maintains its formal reporting line to the VP.
Build and run a communications approach that reaches the accounting and advisory community specifically, the trusted recommenders mid-market companies rely on, alongside traditional press and analyst audiences.
Orchestrate across Product Marketing, Corporate Communications, Brand, Platform PR, Investor Relations, and Legal so external messaging reflects one category-leadership narrative, not disconnected product news.
Direct external PR and AR agency partners against that strategy, holding them accountable to market-position outcomes rather than activity.
Use executive visibility (press interviews, bylines, LinkedIn thought leadership, analyst briefings) as a deliberate lever to advance Intuit's standing with analysts and the accounting channel, equipping EVP/SVP spokespeople accordingly.
Represent Mid-Market Comms in planning for major company moments, including quarterly product releases, brand campaigns, and flagship events, ensuring they ladder into the larger category-leadership story.
Define and own the metrics that matter: analyst sentiment and placement, share of voice, accounting-channel visibility, and message pull-through, and adjust strategy based on what the data shows.
Build and maintain source-of-truth documentation for narrative, key messages, and editorial standards across every function that touches external communications.
Qualifications
What You'll Bring
8+ years in external communications, PR, and/or analyst relations, built in B2B SaaS, fintech, or enterprise software; mid-market or enterprise segment experience strongly preferred.
Demonstrated ability to connect communications strategy to market-position outcomes, such as category leadership, win rates, or competitive standing, not just coverage or sentiment.
Experience building communications programs aimed at a trusted-advisor or channel audience (accounting firms, VARs, consultants, or similar), in addition to traditional press and analysts.
A track record leading cross-functionally across marketing, comms, investor relations, and corporate communications; able to set direction for people and functions you don't formally manage.
Fluency in how Gartner, IDC, Forrester, and Constellation evaluate and cover vendors, with demonstrated success influencing named-vendor placement and sentiment in their research.
Experience counseling and equipping senior executives (EVP/SVP level) as one tool in a broader strategy, not as the primary scope of the role.
Experience directing external PR and/or AR agencies and holding them to a shared strategy and bar of quality.
Strong independent judgment and the ability to build and run a strategic program with minimal oversight.
Role Details
Full-time, permanent position. Based in the San Francisco Bay Area, with a minimum of three days per week in office.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
Explore more opportunities at Intuit