Partner Communications Manager - Digital Specialist

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Partner Communications Manager, Digital Specialist plays a vital role in shaping how Apple shows up within our Partners’ (indirect channel) digital environments. Partners' digital platforms are essential to their commercial success and this role requires deep comprehension of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role drives how all the partners’ digital touch points maximize the impact of Apple product presentation and deliver the most compelling product stories.

Minimum Qualifications

10+ years in marketing communications and brand communications - from strategy to execution Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey

Preferred Qualifications

Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external collaborators to drive the work forward Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans Able to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead Confidently build rapport, credibility and influence across multiple partners in a highly matrix’d organization Experience in understanding business and product strategy and consumer insights, to build a scalable communications strategy for partners

Description

This role is responsible for driving marketing innovation and raises the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. This includes driving innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.

Responsibilities

Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners. Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights. Collaborate extensively across many teams, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more. Inspire and contribute to the large global network of Partner Communications Managers, sharing standard processes, takeaways, and case studies. Travel may be required 3-4 times per year.