Account Specialist

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 3,000 employees worldwide, the Rakuten International businesses include market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.



Job Description:

Rakuten Advertising

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. 

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

SUMMARY:

The Account Specialist primarily supports the account management team in executing and managing client campaigns. Key responsibilities include client communication, administrative tasks for accounts, and assisting with publisher management. The role requires strong communication skills, responsiveness to both clients and internal teams, and proactive collaboration within the team. In this role, you will learn to understand client performance and Rakuten Advertising products while developing your presentation and analytical skills. Ultimately, this position focuses on providing excellent client service and contributing to the successful execution of affiliate marketing strategies.

KEY RESPONSIBILITIES

• Manage communication and act as liaison between publishers, advertisers and account managers, ensuring timely responses to inquiries and enhancing client satisfaction.

• Draft client communications, including emails and basic documentation, and update client promotions and creative as necessary to support engagement and maintain strong relationships.

• Analyze basic client data and feedback to identify trends, inform decision-making, and recommend improvements.

• Review partnered affiliate websites to identify optimization opportunities.

• Audit creative and placements as mandated by the account team or client.

• Acquire foundational knowledge of client relationship management principles, processes, and tools to effectively support team objectives.

• Perform simple administrative tasks to support the client relationship team, such as scheduling meetings and updating CRM systems.

• Coordinate routine client requests and support the resolution of simple issues, ensuring alignment with service standards.

• Escalate more complex client concerns to senior team members or management, ensuring proper resolution and follow-up.

• Build initial relationships with clients through regular interactions, laying the groundwork for long-term partnerships.

• Contribute to the preparation of client reports and presentations, compiling data and insights for stakeholders.

MINIMUM REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Technical abilities:

• Ability to quickly learn proprietary software to manage campaigns and report results.

• Ability to learn Rakuten tools and processes.

• Solid proficiency with Excel and PowerPoint for client-ready reports and presentations.

• Exemplary written and oral communication skills.

• Detail oriented: able to complete tasks efficiently and effectively.

• Collaborative: able to work across several teams and departments.

• Responsive to both clients and internal teams

QUALIFICATION REQUIREMENTS  

• Degree: Bachelor's Degree required; communication, marketing, or business focus preferred

• 0-2 years relevant work experience: Required

• 2-4 years relevant work experience: Preferred

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team