Vice President of Sales
About the job
- At least 8 years of experience in SaaS sales, including 3–5 or more years in senior sales leadership managing managers while remaining actively involved in selling and closing.
- A proven player-coach track record combining a personal quota and closing responsibility with team leadership.
- Experience building and scaling teams in a subscription or recurring-revenue business, ideally involving a multi-product ecosystem with bundling, cross-selling, and upselling.
- Deep fluency with SaaS metrics, including customer acquisition cost, lifetime value, win rates, sales cycle, pipeline coverage, net revenue retention, and gross revenue retention.
- A track record of developing sales managers and directors, not only individual representatives.
- Fluency with customer relationship management systems such as Salesforce, HubSpot, or similar platforms.
- Own go-to-market strategy across the full integrated product suite.
- Own the customer holistically across the funnel through a single 360-degree relationship.
- Build and drive a consultative selling model that diagnoses customer needs first and maps the appropriate products and services to those needs.
- Personally influence the close of all deals and assist with large opportunities.
- Lead by example in discovery, demonstrations, negotiation, and closing.
- Join team deals as needed to address objections, pricing, and complex multi-product sales cycles.
- Recruit, hire, and coach a high-performing sales organization.
- Build the leadership bench by developing sales managers and directors.
- Design cross-sell and upsell motions across the product suite.
- Build compensation plans, quotas, and territory and segment structures aligned to company goals.
- Run pipeline reviews, forecasting, and coaching cadences.
- Own forecasting, pipeline reporting, and revenue visibility across the full product portfolio.
- Deliver annual recurring revenue and bookings targets across new business, cross-sell, and expansion.
- Partner with Marketing on pipeline generation and conversion.
- Partner with Customer Success on handoffs, net revenue retention, and churn.
- Own the sales technology stack to maximize representative productivity.
- Provide competitive intelligence and customer feedback to Product and Marketing leadership.
- Experience in real estate, proptech, or vertical SaaS.
- An existing network and credibility in the real estate industry.
- Experience scaling a company through Series B–D or a similar growth inflection.
About the company
Place provides a technology platform and service suite designed to help top-tier real estate teams manage and grow their businesses. The platform works by integrating property search tools, home financing, and a pre-coaching consultation service that guides clients through the buying or selling process. Unlike traditional brokerages, Place focuses on partnering exclusively with high-performing agents across various brands to provide them with the administrative and technical infrastructure they need to increase profitability. The company's goal is to simplify the complexities of the real estate industry so that agents can focus on closing deals and clients can secure the best possible prices for their homes.
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$100M
Headquarters
Bellingham, Washington
Founded
2020
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Simplify's Take
What believers are saying
- Maxwell closed September 24, 2026, immediately expanding mortgage distribution and data assets.
- Emily Paquette joined June 17, 2026, accelerating consumer growth and acquisition sourcing.
- Chad Smith's September 2026 Envoy appointment tightens loan-officer integration across PLACE's ecosystem.
What critics are saying
- Radian title closing still needs regulatory approval, delaying integration into late 2026.
- PLACE's acquisition spree strains execution across Maxwell, Envoy, Radian, and consumer-platform priorities.
- Consolidation risk: lenders and agents defect if PLACE's stack feels tied to one vendor.
What makes PLACE unique
- PLACE bundles brokerage, mortgage, title, insurance, and services under one operating system.
- Maxwell adds lender technology across 400 institutions and $130 billion annual transactions.
- Radian businesses deepen PLACE's institutional reach with title, valuation, and property management.
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Benefits
Health Insurance
Health Savings Account/Flexible Spending Account
Dental Insurance
Vision Insurance
Short Term Disability
Life Insurance
Long Term Disability Insurance
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Bereavement Leave
Employee Assistance Program
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%PLACE, a real estate and financial services technology company, has acquired Maxwell, an AI-powered mortgage technology provider serving over 400 financial institutions. Maxwell facilitates more than $130 billion in annual transactions and touched nearly 10% of mortgage originations in 2025. The acquisition deepens PLACE's presence in the mortgage and institutional real estate sector. Maxwell's point-of-sale solution, business intelligence, and origination services will complement PLACE's existing platform, which currently serves hundreds of thousands of real estate professionals and touched more than 100,000 transactions in 2025. Maxwell reported 20% five-year compound annual growth despite low housing market volumes. The company will continue operating its platform with no disruption to existing contracts or services. Earlier this year, PLACE acquired the Real Estate Services business of Radian Group, expanding into institutional real estate services.
PLACE acquires Maxwell, pushing deeper into mortgage tech. The growing proptech company is expanding deeper into mortgage lending and financial services PLACE CEO Ben Kinney (right) talks with Jim Dalrymple II at Inman Connect New York 2023 | AJ Canaria and Mercedes Santiago Today, September 24, 2026 Quick read. * Proptech company PLACE has acquired mortgage technology firm Maxwell, which serves over 400 financial institutions and facilitates $130 billion in annual mortgage transactions. * Maxwell will operate independently post-acquisition, retaining CEO John Paasonen and all 100+ employees, with no disruption to existing customer contracts or services. * Maxwell's technology targets small and midsize lenders, including point-of-sale tools, mortgage fulfillment and AI-driven business intelligence analyzing lender data. An AI tool created this summary, which was based on the text of the article and checked by an editor. Proptech firm PLACE has acquired mortgage technology company Maxwell, expanding the real estate technology platform's reach into mortgage lending and financial services, the companies announced Thursday. Maxwell, which provides mortgage technology and services to more than 400 financial institutions, facilitates more than $130 billion in annual transactions, according to the announcement. PLACE said the acquisition will allow it to expand deeper into the mortgage and institutional sides of the real estate industry. Financial terms of the deal were not disclosed. Maxwell co-founder John Paasonen will remain CEO of the company following the acquisition, and all of its more than 100 employees will be retained, a PLACE spokesperson told Inman. Maxwell will also continue operating as an independent company, with PLACE investing in its work serving mortgage lenders, banks and credit unions, the spokesperson said. "Maxwell is fundamentally aligned with the PLACE vision of a simpler, more connected real estate transaction," PLACE CEO and co-founder Ben Kinney said in the announcement. "The mortgage experience is a critical point to build trust with consumers." Founded in 2015, Maxwell has built a suite of products and services aimed largely at small and mid-sized mortgage lenders, banks and credit unions. The company's offerings include point-of-sale technology, business intelligence, mortgage fulfillment and due diligence services, as well as private-label origination. PLACE said Maxwell touched nearly 10 percent of mortgage origination transactions in 2025. The company also said that Maxwell customers will see no disruption to their existing contracts, services or relationships following the acquisition. Maxwell has expanded substantially through both fundraising and acquisitions in recent years. The Denver-based company raised $52.5 million in 2021, funding it said at the time would support hiring across product, engineering, sales and marketing. Maxwell then acquired LenderSelect Mortgage Group in 2023, a deal that expanded its reach among community banks and credit unions and its secondary-market trading business. Later that year, Maxwell acquired Chicago-based digital mortgage platform Revvin, formerly known as MortgageHippo. By 2024, Maxwell was also rolling out artificial intelligence capabilities through its business intelligence platform, which analyzes lender data to identify trends and opportunities. The Maxwell acquisition also follows PLACE's purchase earlier this year of Radian Group's Real Estate Services business, which added due diligence, REO asset management and valuation services to the company's growing institutional real estate business. Paasonen said bringing Maxwell into PLACE would allow the companies to more closely connect the mortgage and real estate sides of a transaction. "By doubling down on deeper connectivity between the real estate transaction and the mortgage transaction, under one platform, PLACE and Maxwell will enable lenders of all sizes to unlock a powerful synergy that makes consumers the center of the homeownership journey, no matter what brokerage or lender they choose," Paasonen said.
PLACE, a real estate and financial services technology unicorn, has appointed Chad Smith as CEO of Envoy Mortgage and President of PLACE's Mortgage and Financial Services division. The move aims to deepen Envoy's integration into PLACE's homeownership ecosystem. Smith brings over 20 years of mortgage leadership experience. Most recently, he served as COO and President at Better.com, where revenue and funded loan volume grew 2.5 times since the first quarter of 2024. He previously held leadership roles at Mission Loans and loanDepot. The integration will connect Envoy's loan officers and operations with PLACE's real estate professionals, offering consumers a more seamless home financing experience. Envoy has invested in technology and processes over the past three years, driving productivity and market share growth.
Envoy Mortgage taps Chad Smith as CEO, deepens integration with PLACE. Move adds a formal CEO role atop Envoy as it seeks to scale to $4 billion in yearly production Article Summary. PLACE has appointed former Better.com executive Chad Smith as CEO of Envoy Mortgage and president of PLACE's mortgage and financial services division. Envoy, which had been led by President Jesse Passafiume without a CEO, is expanding through its acquisition of Mason-McDuffie's distributed retail assets. AI Summary Chad Smith has been appointed CEO of Envoy Mortgage and president of sister company PLACE's mortgage and financial services division, the company announced Tuesday. Smith lands the new role from his position as chief operating officer and president of Better amid a battle for leadership control there between founder Vishal Garg and a board led by activist investor Daniel Lewis. Prior to Better, Smith held top positions at Mission Loans, Caliber Home Loans and loanDepot. PLACE, a Bellingham, Washington-based real estate and financial services technology company, said Smith's hiring is a move that further integrates Envoy into PLACE's homeownership ecosystem. Envoy has not had a CEO in recent years, operating under president Jesse Passafiume, who has overseen the lender's strategy and execution, including its recent agreement to acquire Mason-McDuffie Mortgage Corp.'s distributed retail assets. That deal is expected to bring Envoy to about 240 loan officers and an annual run rate of more than $4 billion in funded volume, Passafiume told HousingWire in August. "Home financing has long been one of the most opaque aspects of the real estate transaction, but it doesn't have to be that way," Ben Kinney, co-founder and CEO of PLACE, said in a statement. "By integrating Envoy Mortgage and its highly productive loan officers and operations into the PLACE ecosystem, we'll be able to offer consumers a more transparent, seamless and connected experience. "Adding a leader like Smith will allow us to accelerate growth of our mortgage business while deepening our connected offerings for consumers, real estate professionals and financial institutions." Envoy, founded in 1997 and headquartered in Houston, has spent the past three years investing in technology, people and processes, according to the announcement. PLACE said these investments have led to productivity and market share gains, giving real estate professionals on its platform access to a lender with a national footprint and what it describes as highly productive loan officers and mortgage operations. Envoy has produced roughly $1.4 billion in mortgages year to date, according to InGenius. The company had 233 sponsored loan officers across 80 active branches as of Sept. 4, per the Nationwide Multistate Licensing System (NMLS). "Partnering with PLACE allows Envoy to expand its footprint and work with more of the best talent in the real estate industry as we transform the consumer experience through proprietary tech and top mortgage professionals," Smith said in a statement.
Radian sells real estate services, plans title sale to PLACE. Title transaction is expected to close in Q4, pending regulatory approvals, terms were not disclosed Article Summary. Radian closed the sale of its Real Estate Services business to PLACE and signed an agreement to sell its title business, expected to close in Q4. The moves advance its plan to divest non-core units as it shifts toward global multi-line specialty insurance after buying Inigo. AI Summary Radian Group has completed the sale of its real estate services business and agreed to sell its title insurance business to PLACE, marking a key step in the mortgage insurer's shift into a global multi-line specialty insurer. The Wayne, Pennsylvania-based company said last Monday that it closed the sale of its Real Estate Services business to real estate technology and services platform PLACE, as well as entered into a definitive agreement to sell its title business to PLACE, according to the company's announcement. The title transaction is subject to customary closing conditions and regulatory approvals and is expected to close in the fourth quarter. Terms of both deals were not disclosed. Membership Full access Billed annually Membership includes: * | Unlimited access to HousingWire reporting and analysis * | Preview access to HousingWire Intelligence * | Member-only newsletter * | Event perks Free account Limited access * | Read 2 subscriber-only articles each month