Betty

Casual, real-money online slots platform

Data Analyst

Data AnalysisUpdated on Nov 12

Full-timeSofia, BulgariaIn-person

About the Job

Requirements

At least 3 years of experience in data analytics, ideally in iGaming, gaming, fintech, or another high-volume consumer-transaction environment.
Advanced SQL skills and experience with Redshift or a comparable cloud data warehouse.
Deep knowledge of commercial and behavioral key performance indicators, including lifetime value, average revenue per user, retention, churn, cohort behavior, and conversion funnels.
Knowledge of experimentation and statistical reasoning, including distinguishing correlation from causation.
Ability to work with messy, incomplete, and evolving data and produce reliable results.
Ability to explain complex analyses to nontechnical stakeholders and manage expectations honestly.
Comfort working in a fast-paced environment.

Responsibilities

Own in-depth analysis of player and commercial behavior to identify where value is created or lost and recommend actions.
Lead advanced analyses of correlations between key metrics.
Analyze large event-level datasets for in-depth investigations and ad hoc inquiries.
Identify opportunities and inefficiencies across player segments, games, providers, payment flows, and channels.
Conduct ad hoc analysis to support business initiatives, product launches, and marketing campaigns.
Build, define, and validate the reports used by the business.
Present findings and recommendations credibly to stakeholders.

Desired Qualifications

Experience in iGaming, gaming, fintech, or another high-volume consumer-transaction environment is preferred.

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain.Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Key Responsibilities:

Own deep-dive analysis of player and commercial behavior - where value is created, where it leaks, and what we should do about it.
Lead advanced analyses on correlations between key metrics.
Work with large event-level data to run deep-dives and ad-hoc investigations.
Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others.
Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.
Build, define and validate the reports the business runs on.
Present findings and recommendations credibly to the stakeholders.

Requirements:

3+ years in data analytics - ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.
Advanced SQL, with Redshift or a comparable cloud data warehouse.
Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.
Experimentation and statistical reasoning, including an instinct for correlation vs. causation.
The ability to work with messy, incomplete, evolving data and still produce something reliable.
Clear communication - you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.
Being comfortable in a fast-paced environment.

What we offer:

Competitive salary
Performance-based bonus
Career and skills development opportunities
Fun and collaborative team environment
New modern office space

About the Company

Betty

Casual, real-money online slots platform

Betty is a real-money online casino and mobile gaming company focused on casual players, especially women who enjoy slots. Its platform offers slots from top providers like NetEnt, Pragmatic Play, and Red Tiger and operates Betty.ca in Ontario under an iGaming license, delivering a safe, transparent, community-driven slots experience. The product lets players fund accounts, spin slots, and win within a regulated market, with responsible-gaming features and gamified elements. Betty aims to scale globally through a decentralized franchise model, licensing its technology and branding to local operators while developing its own IP and games, positioning itself as the global franchise-style iCasino brand.

Company size: 201-500
Company stage: Debt Financing
Total funding: $25.5M
Headquarters: Toronto, Canada
Founded: 2022

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