Digital Experience Specialist

Job Title: Digital Experience Specialist

EnlivenHealth is seeking a Digital Experience Specialist, working on a team, to manage a very large and strategic segment of our clients. The Digital Experience Specialist role is a critical part of our Customer Experience (CX) team responsible for helping to create and execute a successful digital experience for our independent pharmacies and the GPOs/PSAOs they work with, ensuring that each touchpoint of the customer journey is not only effective but engaging as well.

The role of a Digital Experience Specialist is to:

• Improve customer utilization, driving customer satisfaction 

• Build customer loyalty and growth

Responsibilities

The Digital Experience Specialist, in coordination with the Digital Team, will develop a clear understanding of the customers in the independent pharmacy and GPO/PSAO segment, the target demographics, and what digital experiences customers and prospects are looking for. From this information, they will develop and execute a digital strategy that offers a personalized experience while being able to deploy at scale. 

The Digital Experience Specialist role includes the following responsibilities:

• Working with the Digital Experience Team to develop and execute the organization’s customer digital engagement transformation efforts 

• Evaluating current state utilization and the customer journey, determining areas where there are critical interactions and developing plans for executing improvements

• Assessing customer feedback, data, and analytics as insights to improve the overall digital experience 

• Creating an ecommerce strategy and other digital sales strategies

• Working closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience

• Evaluating customer purchase trends over time, both short-term and long-term, and assessing the impact of various economic situations (ex. COVID-19)

• Analyzing customer behavior on current products

• Managing and assessing the customer life cycle and the digital experience life cycle

• Monitoring customer interactions for insights and data

• Managing customer relationships and working with the customer success managers and sales 

Required Knowledge and Skills

• Relationship management and an ability to communicate with all relevant stakeholders, like customers, clients, and other employees

• Performance analysis skills to interpret analytics and data 

• Basic computer skills and proficiency in Microsoft Office, Google Docs, and spreadsheets

• Metrics-driven and experience implementing and tracking KPIs

Basic Qualifications

• BA or BS in communications, Public Relations, Journalism, Business or Marketing field

• 1 year working in customer engagement

• Track record of performance

Preferred Knowledge and Skills

• Prior experience in a marketing or customer management function

• Experience in Independent Pharmacy operations

Work Conditions

• Travel up to 25% of time

• Working out of a home-based office

Compensation information: Base Salary + 20K bonus variable.