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Twin Health

Delivers digital twin for metabolic health.

Product Marketing Manager: Messaging & Commercialization

Product MarketingUpdated on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • At least 5 years of product marketing experience, ideally at a health technology or business-to-business software-as-a-service company with multiple products or segments.
  • Experience building personas from real buyer interviews, including buyers' needs, buying processes, and common objections.
  • Experience building a messaging framework that works across more than one product.
  • Experience writing sales and marketing content that sales representatives use in deals.
  • Strong writing ability, including executive narratives and sales-representative talk tracks.
  • Skill with artificial intelligence tools, with the judgment to question their output and own work accuracy.
  • Experience working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over those teams.
  • A high bar for accuracy.

Responsibilities

  • Build a single source of truth for positioning, launch messaging, and sales enablement across all programs.
  • Interview prospective buyers and current clients, and use findings to create personas covering needs, buying process, and common objections.
  • Translate clinical outcomes and product capabilities into value propositions sales representatives can use in live deals.
  • Work with Product on launches, from defining customer value through go-to-market execution.
  • Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts, and work with Marketing and Design to deliver them.
  • Track whether new messaging is effective in sales-representative conversations and deal outcomes, and revise it when needed.
  • Conduct regular check-ins with Sales, Health Economics, and Customer Success to keep messaging current as programs change.
  • Maintain a connected Twin story across the portfolio, including at company all-hands meetings and major partner presentations.
  • Perform other duties as assigned.

Desired Qualifications

  • Healthcare or employer benefits experience is strongly preferred.
  • Cardio-metabolic, digital health, or health plan/employer benefits experience.
  • Experience responding to RFI/RFPs.
  • Experience scripting or storyboarding video or demo content.

About the Company

Twin Health

Delivers digital twin for metabolic health.

Twin Health uses the Whole Body Digital Twin to monitor metabolism in real time and personalize treatment for chronic metabolic diseases like diabetes. Clients subscribe to the platform and receive medical coaching; sensors feed data to an AI model that builds a virtual body and guides interventions. It differentiates itself by targeting the root metabolic dysfunction with continuous sensing, AI insights, and partnerships with healthcare providers and insurers. The goal is to reverse and prevent metabolic diseases by restoring healthy metabolism through scalable, subscription-based care.

Company size
501-1,000
Company stage
Series E
Total funding
$286.5M
Headquarters
Menlo Park, CA
Founded
2018

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