Brand Marketing Lead - Global Brand Marketing

Salary Range: 149000 to 180000 (Currency: USD) (Pay period: per-year-salary)

About the Role

Responsibilities

• Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.

• Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.

• Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.

• Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.

• Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.

• Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.

• Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.

• Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.

• Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.

• Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.

What We're Looking For

• 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
• A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
• A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
• Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
• A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
• You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction.
• Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
• Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
• Energized by Hinge's mission to create a less lonely world.