LTK
Connects brands, creators, shoppers to sales
CRM & Lifecycle Manager - International
Hybrid role requiring in-office work at least 2–3 times per month.
About the job
- 5–7 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in growth ecommerce, direct-to-consumer, retail, marketplace, or consumer technology.
- Hands-on experience across email, push, in-app messaging, and WhatsApp; SMS experience is useful.
- Strong practical experience with Braze or a comparable customer engagement platform.
- Experience with behavioral segmentation, personalized journeys, triggered campaigns, brand communications, and lifecycle programs.
- Strong understanding of experimentation, reporting, data hygiene, quality assurance, and consent/privacy requirements.
- Ability to translate data into clear recommendations, prioritized actions, and measurable outcomes.
- Experience managing complex cross-functional work across teams, markets, or stakeholder groups.
- Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences.
- A bachelor's degree in marketing, business, communications, analytics, or a related discipline, or equivalent practical experience.
- Authorization to work in the United Kingdom is required.
- Own the international customer relationship management strategy across Creator, consumer, and brand audiences, with clear priorities for onboarding, growth, retention, reactivation, and nurture.
- Build, manage, and optimize lifecycle journeys and campaigns across email, push, in-app messaging, and WhatsApp.
- Use behavioral data to create meaningful segments, personalize communications, and improve audience engagement across markets and lifecycle stages.
- Manage the customer relationship management calendar and coordinate delivery from briefing and audience definition through build, quality assurance, launch, reporting, and post-campaign learning.
- Use artificial intelligence responsibly to improve customer relationship management efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
- Lead day-to-day use of Braze, WhatsApp, and HubSpot across campaign builds, journeys, reporting, and optimization.
- Create an experimentation roadmap across content, segmentation, timing, journeys, and channels, and turn learning into repeatable improvements and playbooks.
- Maintain standards for data hygiene, tagging, quality assurance, documentation, consent, deliverability, General Data Protection Regulation compliance, and overall compliance across all markets.
- Provide regular decision-ready reporting covering performance, insight, impact, risks, and next steps.
- Lead cross-functional customer relationship management projects, anticipate dependencies, and provide recommendations from diagnosis through delivery and measurement.
- Experience with HubSpot and artificial intelligence.
- Experience in growth ecommerce, direct-to-consumer, retail, marketplace, or consumer technology.
- SMS experience.
About the company
LTK operates in digital marketing and e-commerce to connect brands, creators, and shoppers and drive online sales. Its model centers on a proprietary ecosystem that combines technology, growth consulting, global brand partnerships, and broad shopper distribution to monetize creator marketing. Brands receive strategic guidance and data insights, creators use the platform to authentically inspire shoppers with curated messaging, and shoppers experience a more efficient and personalized buying process. Revenue likely comes from commissions on creator-driven sales, brand fees for strategy and data services, and potential advertising on the platform. Unlike some players, LTK differentiates itself through a creator-driven, data-backed ecosystem that scales creator influence across a global network. Its goal is to formalize and expand the creator-based shopping model, turning creator marketing into a measurable, scalable industry and continuing to generate significant online sales growth.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$315M
Headquarters
Dallas, Texas
Founded
2011
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Simplify's Take
What believers are saying
- LTK AI drove 89% month-over-month daily-user growth in September 2026.
- Search click-outs rose 84% after LTK launched conversational shopping.
- LTK doubled EBITDA in 2025 and expanded its brand platform to 1,200 brands.
What critics are saying
- ShopMy raised $70 million at $1.5 billion, attacking LTK's creator-commerce core.
- YouTube and Amazon now bundle AI shopping, shrinking LTK's discovery moat.
- LTK's February 2026 layoffs signal execution pressure after reorganizing around the brand platform.
What makes LTK unique
- LTK controls 100 billion commerce signals from 15 years of creator transactions.
- LTK AI and Match.AI embed creators into shopping and campaign workflows.
- LTK serves 8,000 retailers and 60,000 annual creator-brand collaborations.
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Benefits
Medical, dental, & vision
401k
Flexible work schedule
Parental leave
Team events
Stocked kitchen & bar
Gym membership
Social spaces & game room
Volunteer days
Summer hours
Catered meals
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 5%LTK and YouTube have launched AI tools to streamline affiliate commerce, helping shoppers find products, brands discover creators, and creators monetise content. US affiliate marketing spend is expected to reach $13.81 billion this year, up 11.3%, according to eMarketer. LTK introduced a conversational search feature that increased product click-outs by 84% since rolling out earlier this month. The platform also unveiled an agentic tool for marketers to build campaigns and Auto-draft, which helps creators turn photos into posts via Siri. YouTube demoed shopping in its Ask YouTube feature, allowing viewers to purchase products through creator affiliate links. It will also automatically localise tagged products for international viewers. LTK faces competition from ShopMy, which raised $70 million last year at a $1.5 billion valuation, and newer entrant Phia.
LTK has introduced an agentic AI experience for its Brand Platform that enables marketers to build and scale creator campaigns through conversational interfaces. Brands can describe their objectives, and the platform helps plan campaigns, identify creators, and optimise programmes whilst proactively surfacing opportunities and trends. The platform addresses growing complexity in creator marketing, with US creator ad spend projected to reach $44 billion this year. LTK research shows brands now invest in 275% more creators than previously, creating operational challenges. The experience is powered by LTK's proprietary commerce intelligence graph, built from over 100 billion commerce signals across 15 years. Marketers can build campaigns through conversation, identify high-performing creators, and receive proactive recommendations on trending products and optimisations. A limited beta launches in September with brand partners, with broader availability planned for Q4 2026.
LTK has launched Quick Collabs, a new feature enabling brands and creators to collaborate more efficiently through flat-fee campaigns. Brands can launch campaigns in minutes, whilst creators can opt in and receive payment within 48–72 hours of posting, eliminating lengthy contracts and complex approvals. The feature addresses growing demand in the $44 billion creator marketing industry, which LTK says is entering a "marketplace era" requiring faster activation at scale. Quick Collabs operates through LTK's Brand Platform, which has attracted over 1,200 brands since launching in November. Founded in 2011, LTK operates a three-sided marketplace connecting creators, brands and consumers. The platform powers $6 billion in annual retail sales and supports 60,000 creator-brand collaborations yearly across its network of 400,000 creators and 8,000 retailers.
Influencer app LTK is rolling out an AI chatbot powered by OpenAI and creator content across its US consumer app. Users can receive shopping advice, discover products and find relevant creators through conversational prompts. The chatbot, trained on LTK's content pool, remembers conversations to personalise recommendations. For example, users searching for running shoes can discover creators who post about running or filter by specific criteria like colour. Creators earn commissions when the chatbot surfaces their product recommendations. The launch follows broader AI shopping adoption across e-commerce, with Amazon, Meta, Google, TikTok and Pinterest developing similar tools. LTK, formerly RewardStyle, built its business on influencer affiliate marketing and is now focused on expanding its brand marketing platform.
LTK, a SoftBank-backed creator commerce platform valued at $2 billion, has laid off staff as part of a strategic reorganisation. The cuts affected a low single-digit percentage of its 550-plus employees, including software engineers and creator relations staff. The Dallas-based company said the restructuring was designed to refocus its business around a revamped brand platform launched in late 2025, which offers features like creator discovery and performance tracking at no cost. LTK generates revenue through sales commissions. Founded 15 years ago by Amber Venz Box, LTK says it's profitable and doubled its EBITDA in 2025. The company has raised over $300 million, with most coming from SoftBank's Vision Fund 2 in 2021. Over 1,000 brands have joined its new platform.