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Daktronics

Sells LED displays and related services

Audio/Visual Sales Representative

Field SalesConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree in business, economics, marketing, a technical area, or a related field is required.
  • Ability to lift up to 50 pounds is required.
  • Mechanical aptitude is required.
  • Ability to exercise discretion and independent judgment is required.
  • Ability to meet all workplace safety requirements is required.
  • Ability to travel by air and ground and comply with the Daktronics Driver Eligibility Policy is required; this will be verified through a motor vehicle record check.
  • Fluency in written and spoken English is required.
  • Applicants must be at least 18 years old.
  • Applicants must be eligible to work in the United States; visa sponsorship, renewal, or extension is not offered.
  • Daily or weekly use of Salesforce to manage accounts is required.

Responsibilities

  • Build relationships strategically by leveraging sales experience.
  • Explain the benefits of indoor LED displays compared with video walls and projection systems when appropriate.
  • Cold call AV integrators to educate them about Daktronics products and generate interest in reselling display systems.
  • Develop AV integrator sales partners using Daktronics guidelines; plan onboarding of target integrators and adjust strategies to deepen relationships and develop business.
  • Work with the AV Sales team to gather market intelligence, effective strategies, competitor updates, and industry practices, and share them in team meetings.
  • Understand project and customer needs, organize support, and involve appropriate sales and support teams, including Project Management, Application Engineering, Legal, and Accounting.
  • Develop and deliver presentations to military briefings, media companies, architects, construction companies, and corporate audiences.
  • Develop weekly sales plans covering customer meetings, presentations, trade shows, cold calls, and planned calls, with frequent travel to build relationships.
  • Use Salesforce to develop lead and task lists and schedules and proactively follow up to manage time effectively.
  • Use Challenger Sales concepts in the selling process.
  • Use Salesforce daily to manage accounts, sales opportunities, leads, and customer-management functions.
  • Work evenings and weekends and undertake overnight travel.
  • Develop knowledge of the AV integrator business, industry trends, and provide industry insight to integrators.
  • Develop knowledge of control systems and integration, indoor high LED display products, installation requirements, service and support systems, and logistics.
  • Build relationship depth with each AV integrator and provide an in-depth description of the organization; build and maintain a network inside and outside the organization.
  • Coordinate with other Daktronics sales teams across markets to support sales through AV partners.
  • Participate in a factory-certified training program to learn NPN installation techniques and requirements.
  • Assist with NPN installations to develop an understanding of the equipment and the skills to install an NPN display system.
  • Explain and demonstrate to AV integrators how NPN and Speedframe systems are installed and operate.
  • Learn how integrator-provided control systems connect to NPN displays and explain basic control-system operation to AV integrators.

Desired Qualifications

  • Three to five years of field sales experience, including negotiation and purchase agreements, is preferred.
  • Experience selling to or working in the audiovisual industry is a plus.
  • Demonstrated ability to build and maintain relationships with sales partners is desired.
  • Strong computer skills, including Outlook, Word, PowerPoint, Excel, Salesforce, and LinkedIn, are desired.
  • Previous experience using Salesforce is a plus.

About the Company

Daktronics

Sells LED displays and related services

Daktronics designs, sells, and services electronic scoreboards and digital display systems, including LED video displays and digital billboards for sports venues, shopping malls, transportation agencies, healthcare facilities, and other customers in the UK and worldwide. Its products are customized for each client and supported by services from creative design and event production to sports marketing, installation, and ongoing operation. The company differentiates itself through tailored, end-to-end solutions and strong local service (notably in the UK), financing options, and a software platform called Venus Control Suite that lets customers manage and control their displays. Its goal is to help clients engage audiences and maximize the return on their digital display investments by providing high-quality products, comprehensive support, and efficient management tools.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Brookings, SD
Founded
1968

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