Growth & Insights Manager

The Role:

As Manager, Growth & Insights, you will be responsible for turning consumer, category, and market intelligence into growth opportunities across Bobbie’s Infant Formula and New Ventures portfolio. This role sits at the intersection of consumer insights, innovation, commercialization, and go-to-market strategy, helping shape what we build, how we launch, and how we scale.

You’ll partner closely with Innovation, Marketing, Sales, Product Development, Finance, and external research partners to identify unmet consumer needs, validate innovation, size opportunities, develop commercialization strategies, and measure launch success.

This is an ideal role for someone who loves connecting data with storytelling, ramps up quickly, and enjoys making an immediate impact on in-flight work across the innovation lifecycle.

This is a full-time (40 hours/week), temporary employee position for a 6-month term, providing coverage for a member of our team during a planned leave. The anticipated start date is mid-November. The end date may be adjusted based on business needs.

What you will accomplish: 

Consumer, Category & Growth Insights

• Drive in-flight and planned consumer learning plans across infant formula and innovation platforms, from early discovery through post-launch optimization.
• Support qualitative and quantitative research, including concept testing, product testing, pricing, messaging, and usage studies.
• Monitor consumer, category, retailer, and competitive trends to identify growth opportunities and emerging whitespace.
• Build business cases, opportunity sizing, and market assessments to support innovation prioritization and commercialization decisions.
• Translate insights into actionable recommendations that shape product strategy, positioning, pricing, and go-to-market plans.

Commercialization & Go-to-Market

• Partner with Innovation, Marketing, Sales, and Product Development to develop commercialization strategies for new ventures.
• Support pricing architecture, pack strategy, assortment recommendations, and retailer launch strategies.
• Develop retailer-specific insights, selling stories, and commercialization materials.
• Establish launch success criteria and support go-to-market execution across cross-functional teams.

Growth Analytics & Brand Performance

• Maintain and execute the New Ventures measurement framework across consumer, commercial, and brand performance.
• Maintain and enhance KPIs and dashboards to track brand health, commercialization, retail performance, and innovation success.
• Analyze syndicated data (Circana, NIQ, SPINS), retailer performance, DTC metrics, and competitive trends.
• Partner with Marketing to evaluate campaign effectiveness and optimize messaging and brand performance.
• Measure launch performance, identify growth opportunities, and recommend course corrections.
• Deliver recurring business reviews and executive reporting with actionable recommendations.

Cross-Functional Leadership

• Serve as the insights lead across Innovation, Marketing, Sales, Product Development, and Finance.
• Serve as the day-to-day point of contact for external research agencies and syndicated data partners.
• Influence strategic decisions through data-driven storytelling and executive presentations.
• Document progress, key decisions, and open items to ensure a seamless transition at the end of the assignment.
• Champion a consumer-first mindset across the New Ventures organization.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.